{"id":1040,"date":"2021-08-27T16:54:59","date_gmt":"2021-08-27T14:54:59","guid":{"rendered":"http:\/\/vita.sk.vps324.nameserver.sk\/?post_type=product&#038;p=1040"},"modified":"2026-10-14T18:37:58","modified_gmt":"2026-10-14T16:37:58","slug":"online-kurz-linkedin-marketing-i-zaciatocnik","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-linkedin-marketing-i-zaciatocnik\/","title":{"rendered":"Online kurz LinkedIn Marketing I. Za\u010diato\u010dn\u00edk"},"content":{"rendered":"<p>Online kurz LinkedIn Marketing I. Za\u010diato\u010dn\u00edk je pre v\u00e1s ide\u00e1lny, ak chcete zrozumite\u013ene predstavi\u0165 svoje sk\u00fasenosti, budova\u0165 pracovn\u00e9 kontakty a vyu\u017e\u00edva\u0165 LinkedIn pri propag\u00e1cii slu\u017eieb alebo firmy. <strong>Ide o certifikovan\u00fd online kurz na LinkedIn marketing.<\/strong> Spolo\u010dne za\u010dneme registr\u00e1ciou, orient\u00e1ciou v prostred\u00ed a nastaven\u00edm osobn\u00e9ho profilu. Vysvetl\u00edme si, ako zd\u00f4razni\u0165 vlastn\u00fa \u0161pecializ\u00e1ciu a predstavi\u0165 profesijn\u00e9 sk\u00fasenosti sp\u00f4sobom, ktor\u00e9mu n\u00e1v\u0161tevn\u00edci profilu porozumej\u00fa. Rozl\u00ed\u0161ime osobn\u00fd profil a firemn\u00fa str\u00e1nku, pozrieme sa na sledovanie \u013eud\u00ed a organiz\u00e1ci\u00ed a na vyh\u013ead\u00e1vanie kontaktov. Obozn\u00e1mime sa tie\u017e s vyu\u017eit\u00edm skup\u00edn a s mo\u017enos\u0165ami LinkedInu pri n\u00e1bore. Z\u00edskan\u00e9 z\u00e1klady vyu\u017eijete pri komunik\u00e1cii s kolegami, potenci\u00e1lnymi klientmi, uch\u00e1dza\u010dmi o zamestnanie aj obchodn\u00fdmi partnermi.<\/p>\n<p>&nbsp;<\/p>\n<p>LinkedIn marketing n\u00e1sledne prepoj\u00edme s tvorbou pr\u00edspevkov a pravidelnou komunik\u00e1ciou. Nau\u010d\u00edme sa pripravi\u0165 obsahov\u00fa strat\u00e9giu, premyslie\u0165 si \u010das publikovania a vyu\u017e\u00edva\u0165 pl\u00e1novacie n\u00e1stroje. V osnove pracujeme s OneUpApp a IFTTT, ktor\u00e9 predstavuj\u00fa r\u00f4zne mo\u017enosti spr\u00e1vy a automatiz\u00e1cie publikovania. Vysvetl\u00edme si v\u00fdznam cie\u013eov, konverzi\u00ed a pr\u00edstupnosti obsahu pri posudzovan\u00ed marketingovej komunik\u00e1cie. Met\u00f3da 5W n\u00e1m pom\u00f4\u017ee usporiada\u0165 inform\u00e1cie tak, aby bolo jasn\u00e9, kto, \u010do, kedy, kde a pre\u010do komunikuje. Precvi\u010d\u00edme si v\u00fdzvy na akciu (CTA) a rozli\u0161ovanie vlastnost\u00ed produktu od jeho pr\u00ednosov pre z\u00e1kazn\u00edka. Pri budovan\u00ed zna\u010dky sa zameriame na tone of voice a brand voice. S\u00fa\u010das\u0165ou s\u00fa aj z\u00e1kladn\u00e9 grafick\u00e9 \u00fapravy v Adobe Photoshop, najm\u00e4 orezanie obr\u00e1zka a v\u00fdpl\u0148 pod\u013ea obsahu. Tieto postupy pom\u00f4\u017eu pripravi\u0165 podklady k pr\u00edspevkom aj prezent\u00e1cii slu\u017eieb.<\/p>\n<p>&nbsp;<\/p>\n<p>LinkedIn marketing m\u00f4\u017eete \u0161tudova\u0165 plne online, v sloven\u010dine a vlastn\u00fdm tempom. Z\u00edskate ro\u010dn\u00fd pr\u00edstup, prezent\u00e1ciu, \u0165ah\u00e1ky a materi\u00e1ly na stiahnutie. Odpor\u00fa\u010dame priebe\u017ene upravova\u0165 vlastn\u00fd profil, pripravi\u0165 nieko\u013eko n\u00e1vrhov pr\u00edspevkov a zostavi\u0165 jednoduch\u00fd publika\u010dn\u00fd harmonogram. Pri precvi\u010dovan\u00ed si ujasn\u00edme, koho chceme oslovi\u0165 a ak\u00e9 inform\u00e1cie pre toto publikum predstavuj\u00fa hodnotu. Po \u00faspe\u0161nom absolvovan\u00ed z\u00edskate certifik\u00e1t VITA. Kurz v\u00e1m poskytne z\u00e1klad na samostatn\u00fa spr\u00e1vu profesijnej prezent\u00e1cie a premyslenej\u0161iu komunik\u00e1ciu na soci\u00e1lnej sieti. Ak sa chcete skuto\u010dne nau\u010di\u0165 LinkedIn marketing, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz LinkedIn Marketing I. Za\u010diato\u010dn\u00edk v\u00e1s nau\u010d\u00ed vytv\u00e1ra\u0165 a spravova\u0165 profesion\u00e1lny profil a firemn\u00fa str\u00e1nku na LinkedIn, budova\u0165 zna\u010dku a sie\u0165 kontaktov, pl\u00e1nova\u0165 a automatizova\u0165 pr\u00edspevky pomocou OneUpApp a IFTTT, analyzova\u0165 marketingov\u00e9 aktivity a tvori\u0165 obsah pomocou Adobe Photoshop a ChatGPT AI.","protected":false},"author":4,"featured_media":1030,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,415,73],"product_tag":[183,1065,1165,1737,1738,1739,1740,1741,1742,1743,1744],"class_list":{"0":"post-1040","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","7":"product_cat-online-kurzy-linkedin-marketing","8":"product_cat-bez-kategorie","9":"product_tag-marketing","10":"product_tag-obsahovy-marketing","11":"product_tag-linkedin-marketing","12":"product_tag-linkedin","13":"product_tag-osobna-znacka","14":"product_tag-firemna-stranka","15":"product_tag-b2b-marketing","16":"product_tag-profesijne-kontakty","17":"product_tag-planovanie-prispevkov","18":"product_tag-automatizacia-marketingu","19":"product_tag-nabor-zamestnancov","21":"first","22":"instock","23":"sale","24":"virtual","25":"sold-individually","26":"taxable","27":"purchasable","28":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz LinkedIn Marketing pre za\u010diato\u010dn\u00edkov 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V online kurze LinkedIn Marketing pre za\u010diato\u010dn\u00edkov sa nau\u010d\u00edte vyu\u017e\u00edva\u0165 LinkedIn. 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