{"id":1052,"date":"2021-08-28T11:27:35","date_gmt":"2021-08-28T09:27:35","guid":{"rendered":"http:\/\/vita.sk.vps324.nameserver.sk\/?post_type=product&#038;p=1052"},"modified":"2026-05-15T14:25:38","modified_gmt":"2026-05-15T12:25:38","slug":"online-kurz-facebook-marketing-ii-mierne-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/","title":{"rendered":"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd"},"content":{"rendered":"<p>Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 profesion\u00e1lne spravova\u0165 soci\u00e1lne siete, vytv\u00e1ra\u0165 efekt\u00edvne reklamn\u00e9 kampane a automatizova\u0165 marketingov\u00e9 procesy na platform\u00e1ch Meta a Facebook. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Facebook Marketing<\/strong>. V tomto kurze sa nau\u010d\u00edte efekt\u00edvne pl\u00e1nova\u0165 obsah pre soci\u00e1lne siete pomocou profesion\u00e1lnych n\u00e1strojov ako OneUp a automatiza\u010dn\u00fdch slu\u017eieb typu IFTTT. Osvoj\u00edte si princ\u00edpy tvorby automatizovan\u00fdch publika\u010dn\u00fdch kalend\u00e1rov, automatick\u00fdch odpoved\u00ed a pl\u00e1novania pr\u00edspevkov s d\u00f4razom na efektivitu a konzistentnos\u0165 komunik\u00e1cie zna\u010dky. Kurz sa zameriava aj na optimaliz\u00e1ciu pr\u00edspevkov a reklamn\u00fdch kampan\u00ed, kde pochop\u00edte naj\u010dastej\u0161ie chyby pri publikovan\u00ed obsahu, nau\u010d\u00edte sa spr\u00e1vne nastavova\u0165 ciele kampan\u00ed, \u010dasovanie publikovania a vyu\u017e\u00edva\u0165 n\u00e1stroje ako Facebook Debugger, OGP \u010di Texto pre kontrolu a optimaliz\u00e1ciu obsahu. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je produktov\u00e1 komunik\u00e1cia a prezent\u00e1cia slu\u017eieb na soci\u00e1lnych sie\u0165ach. Nau\u010d\u00edte sa efekt\u00edvne komunikova\u0165 benefity produktov a slu\u017eieb, vytv\u00e1ra\u0165 marketingov\u00e9 texty a pracova\u0165 s CTA prvkami tak, aby podporovali vy\u0161\u0161iu mieru interakcie a konverzi\u00ed. Kurz sa venuje aj community managementu a strategickej komunik\u00e1cii so z\u00e1kazn\u00edkmi, kde pochop\u00edte princ\u00edpy pr\u00e1ce so spr\u00e1vami, hashtagmi, AI obr\u00e1zkami a konceptom PIR pri online komunik\u00e1cii. Nau\u010d\u00edte sa analyzova\u0165 konkurenciu, identifikova\u0165 slab\u00e9 miesta komunik\u00e1cie zna\u010dky a optimalizova\u0165 marketingov\u00e9 procesy na soci\u00e1lnych sie\u0165ach.Ve\u013ek\u00e1 \u010das\u0165 kurzu je zameran\u00e1 na tvorbu a spr\u00e1vu reklamn\u00fdch kampan\u00ed v Meta Ads. Nau\u010d\u00edte sa pracova\u0165 s Business Managerom, Spr\u00e1vcom rekl\u00e1m, reklamn\u00fdmi cie\u013emi a analytick\u00fdmi URL zna\u010dkova\u010dmi. Osvoj\u00edte si princ\u00edpy nastavovania reklamn\u00fdch kampan\u00ed, segment\u00e1cie publ\u00edk a optimaliz\u00e1cie rekl\u00e1m pod\u013ea v\u00fdkonnostn\u00fdch metr\u00edk. Kurz sa venuje aj kreat\u00edvnemu content marketingu a reklamn\u00e9mu copywritingu, kde sa nau\u010d\u00edte vytv\u00e1ra\u0165 marketingov\u00e9 texty, reklamn\u00e9 nadpisy, grafick\u00e9 vizu\u00e1ly a obsah pre soci\u00e1lne siete pomocou n\u00e1strojov ako Canva, Biteable \u010di Meta Ads Manager. Z\u00edskate vedomosti o tvorbe vizu\u00e1lnej identity a efekt\u00edvnej pr\u00e1ci s grafick\u00fdmi podkladmi pre soci\u00e1lne siete. S\u00fa\u010das\u0165ou kurzu je aj behavior\u00e1lna psychol\u00f3gia marketingu, kde pochop\u00edte princ\u00edpy behavior\u00e1lnych postr\u010den\u00ed (Behavioral Nudges) a manipulat\u00edvnych dizajnov\u00fdch vzorcov (Dark Patterns) v digit\u00e1lnom marketingu. Nau\u010d\u00edte sa analyzova\u0165 psychol\u00f3giu pou\u017e\u00edvate\u013eov a aplikova\u0165 behavior\u00e1lne princ\u00edpy pri tvorbe reklamn\u00fdch kampan\u00ed a marketingovej komunik\u00e1cie. Kurz sa venuje aj analytike a trackingu, kde sa nau\u010d\u00edte prep\u00e1ja\u0165 webov\u00fa analytiku s Meta platformami a implementova\u0165 Meta Pixel k\u00f3dy na sledovanie spr\u00e1vania pou\u017e\u00edvate\u013eov a vyhodnocovanie konverzi\u00ed. Po absolvovan\u00ed kurzu budete schopn\u00ed profesion\u00e1lne spravova\u0165 soci\u00e1lne siete, vytv\u00e1ra\u0165 reklamn\u00e9 kampane v Meta Ads, analyzova\u0165 v\u00fdkonnos\u0165 rekl\u00e1m, automatizova\u0165 marketingov\u00e9 procesy a efekt\u00edvne komunikova\u0165 so z\u00e1kazn\u00edkmi v digit\u00e1lnom prostred\u00ed. Ak sa chcete skuto\u010dne nau\u010di\u0165 spravova\u0165 Facebook marketing a sta\u0165 sa PPC a social media \u0161pecialistom, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd v\u00e1s nau\u010d\u00ed profesion\u00e1lne spravova\u0165 soci\u00e1lne siete, vytv\u00e1ra\u0165 Meta Ads kampane, automatizova\u0165 marketingov\u00e9 procesy a optimalizova\u0165 komunik\u00e1ciu zna\u010dky na Facebooku a \u010fal\u0161\u00edch soci\u00e1lnych sie\u0165ach.","protected":false},"author":4,"featured_media":1053,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,92,73],"product_tag":[183],"class_list":{"0":"post-1052","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-online-kurzy-facebook-marketing","8":"product_cat-bez-kategorie","9":"product_tag-marketing","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Facebook Marketing II. 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