{"id":10902,"date":"2022-10-31T15:31:44","date_gmt":"2022-10-31T14:31:44","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=10902"},"modified":"2026-01-20T11:21:37","modified_gmt":"2026-01-20T10:21:37","slug":"online-kurz-digitalny-online-marketing-i-zaciatocnik","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-digitalny-online-marketing-i-zaciatocnik\/","title":{"rendered":"Online kurz Digit\u00e1lny Marketing I. Za\u010diato\u010dn\u00edk"},"content":{"rendered":"<p>Online kurz Digit\u00e1lny Marketing I. Za\u010diato\u010dn\u00edk je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne vyu\u017e\u00edva\u0165 n\u00e1stroje a strat\u00e9gie digit\u00e1lneho marketingu na propag\u00e1ciu va\u0161ich produktov alebo slu\u017eieb. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na Google Ads a digit\u00e1lny marketing.<\/strong> V r\u00e1mci kurzu sa obozn\u00e1mite s k\u013e\u00fa\u010dov\u00fdmi t\u00e9mami, ako s\u00fa PPC reklama, kde sa nau\u010d\u00edte pl\u00e1nova\u0165 a nastavova\u0165 pay-per-click kampane v Google Ads, \u010do v\u00e1m umo\u017en\u00ed efekt\u00edvne oslovi\u0165 cie\u013eov\u00fa skupinu a optimalizova\u0165 n\u00e1klady na reklamu. Pochop\u00edte STDC framework a jeho aplik\u00e1ciu v marketingov\u00fdch strat\u00e9gi\u00e1ch na zlep\u0161enie z\u00e1kazn\u00edckej sk\u00fasenosti a zv\u00fd\u0161enie konverzi\u00ed. Osvoj\u00edte si techniky na identifik\u00e1ciu a anal\u00fdzu cie\u013eov\u00fdch skup\u00edn prostredn\u00edctvom tvorby marketingov\u00fdch pers\u00f3n, \u010do v\u00e1m pom\u00f4\u017ee prisp\u00f4sobi\u0165 marketingov\u00e9 aktivity konkr\u00e9tnym potreb\u00e1m z\u00e1kazn\u00edkov. Nau\u010d\u00edte sa vyu\u017e\u00edva\u0165 n\u00e1stroje ako SimilarWeb na z\u00edskanie preh\u013eadu o konkuren\u010dn\u00fdch produktoch a strat\u00e9gi\u00e1ch, \u010do v\u00e1m umo\u017en\u00ed lep\u0161ie sa orientova\u0165 na trhu. Z\u00edskate zru\u010dnosti v pr\u00e1ci s najnov\u0161ou verziou Google Analytics GA4, \u010do v\u00e1m umo\u017en\u00ed monitorova\u0165 a vyhodnocova\u0165 v\u00fdkonnos\u0165 va\u0161ich marketingov\u00fdch kampan\u00ed. Dobre optimalizovan\u00fd proces digit\u00e1lneho marketingu m\u00f4\u017ee v\u00fdznamne pom\u00f4c\u0165 pri \u0161tarte novej firmy t.j. pre startupy. S\u00fa\u010dasne m\u00f4\u017ee pom\u00f4c\u0165 rozbehnutej a etablovanej firme alebo zna\u010dke zv\u00fd\u0161i\u0165 a zlep\u0161i\u0165 konverzie. Spolo\u010dnostiam tie\u017e vie v\u00fdrazne pom\u00f4c\u0165 pre\u017ei\u0165 v kr\u00edzach a turbulentn\u00fdch situ\u00e1ci\u00e1ch na trhu. Online kurz je navrhnut\u00fd tak, aby poskytol komplexn\u00e9 znalosti a praktick\u00e9 zru\u010dnosti potrebn\u00e9 pre \u00faspe\u0161n\u00e9 p\u00f4sobenie v oblasti digit\u00e1lneho marketingu. Osvoj\u00edte si techniky p\u00edsania presved\u010div\u00fdch textov v r\u00e1mci copywritingu, ktor\u00e9 zaujm\u00fa va\u0161ich z\u00e1kazn\u00edkov a podporia predaj. Nau\u010d\u00edte sa pl\u00e1nova\u0165 a efekt\u00edvne spravova\u0165 finan\u010dn\u00e9 zdroje ur\u010den\u00e9 na marketingov\u00e9 aktivity prostredn\u00edctvom zostavenia marketingov\u00e9ho rozpo\u010dtu v Microsoft Project. Tento online kurz a jeho obsah by mal by\u0165 povinn\u00e1 jazda pre ka\u017ed\u00e9ho digit\u00e1lneho market\u00e9ra a podnikate\u013ea, ktor\u00fd to mysl\u00ed seri\u00f3zne so svoj\u00edm online marketingom a podnikan\u00edm. Ak sa chcete skuto\u010dne nau\u010di\u0165 digit\u00e1lny marketing a sta\u0165 digit\u00e1lnym market\u00e9rom, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Digit\u00e1lny Marketing v\u00e1s nau\u010d\u00ed orientova\u0165 sa v modern\u00fdch online kan\u00e1loch, kampaniach a metrik\u00e1ch, aby ste vedeli systematicky budova\u0165 vidite\u013enos\u0165, n\u00e1v\u0161tevnos\u0165 a konverzie. Kurz poskytuje praktick\u00e9 n\u00e1vody, ako efekt\u00edvne vyu\u017e\u00edva\u0165 SEO, obsahov\u00fd marketing, soci\u00e1lne siete a analytiku na rozvoj zna\u010dky a v\u00fdkonnosti webu.","protected":false},"author":27,"featured_media":4523,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[476,70,73],"product_tag":[183,230],"class_list":{"0":"post-10902","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digitalny-marketing","7":"product_cat-online-kurzy-marketing-reklama-a-pravo","8":"product_cat-bez-kategorie","9":"product_tag-marketing","10":"product_tag-reklama-a-pravo","12":"first","13":"instock","14":"sale","15":"sold-individually","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Digit\u00e1lny Marketing 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V online kurze Digit\u00e1lny marketing I. 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