{"id":11563,"date":"2023-02-23T15:35:20","date_gmt":"2023-02-23T14:35:20","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=11563"},"modified":"2026-10-31T18:44:01","modified_gmt":"2026-10-31T17:44:01","slug":"online-kurz-google-analytics-4-ga4-i-zaciatocnik","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-google-analytics-4-ga4-i-zaciatocnik\/","title":{"rendered":"Online kurz Google Analytics 4 GA4 I. Za\u010diato\u010dn\u00edk"},"content":{"rendered":"<p>Online kurz Google Analytics 4 GA4 I. Za\u010diato\u010dn\u00edk v\u00e1s nau\u010d\u00ed orientova\u0165 sa vo webovej analytike, \u010d\u00edta\u0165 reporty n\u00e1v\u0161tevnosti a porovn\u00e1va\u0165 v\u00fdsledky marketingov\u00fdch kampan\u00ed. <strong>Ide o certifikovan\u00fd online kurz zameran\u00fd na z\u00e1klady pr\u00e1ce s Google Analytics 4.<\/strong> Za\u010dneme vysvetlen\u00edm analytick\u00e9ho prostredia a pr\u00e1cou s demo \u00fa\u010dtom, v\u010faka ktor\u00e9mu m\u00f4\u017eete spozn\u00e1va\u0165 n\u00e1stroj aj bez vlastnej webovej str\u00e1nky. Prejdeme hlavnou navig\u00e1ciou, jednotliv\u00fdmi obrazovkami a z\u00e1kladn\u00fdmi reportmi. Uk\u00e1\u017eeme si, ako pri \u010d\u00edtan\u00ed \u00fadajov zoh\u013eadni\u0165 sledovan\u00e9 obdobie, zdroj n\u00e1v\u0161tevnosti a zvolen\u00fd ukazovate\u013e. Nau\u010d\u00edte sa kl\u00e1s\u0165 konkr\u00e9tne ot\u00e1zky o n\u00e1v\u0161tevnosti webu a h\u013eada\u0165 na ne odpovede v dostupn\u00fdch d\u00e1tach. Postupne tak z\u00edskate z\u00e1klad pre samostatn\u00fa orient\u00e1ciu v analytick\u00fdch preh\u013eadoch.<\/p>\n<p>&nbsp;<\/p>\n<p>V \u010fal\u0161ej \u010dasti online kurzu Google Analytics sa zameriame na URL parametre a UTM zna\u010dkovanie, ktor\u00e9 pom\u00e1haj\u00fa rozli\u0161ova\u0165 n\u00e1v\u0161tevnos\u0165 z jednotliv\u00fdch marketingov\u00fdch aktiv\u00edt. Vysvetl\u00edme si v\u00fdznam ozna\u010denia zdroja, m\u00e9dia a kampane a uk\u00e1\u017eeme si tvorbu odkazov pomocou n\u00e1strojov UTM Builder a Zna\u010dkova\u010d. V reportoch akviz\u00edcie budeme sledova\u0165, odkia\u013e pou\u017e\u00edvatelia prich\u00e1dzaj\u00fa, a porovn\u00e1va\u0165 jednotliv\u00e9 zdroje n\u00e1v\u0161tevnosti. Nadvia\u017eeme segment\u00e1ciou pou\u017e\u00edvate\u013eov, ktor\u00e1 umo\u017e\u0148uje sk\u00fama\u0165 vybran\u00e9 skupiny n\u00e1v\u0161tevn\u00edkov namiesto poh\u013eadu iba na celkov\u00e9 v\u00fdsledky webu. Rozl\u00ed\u0161ime dimenzie a metriky: dimenzie opisuj\u00fa vlastnosti \u00fadajov, zatia\u013e \u010do metriky vyjadruj\u00fa \u010d\u00edseln\u00e9 hodnoty. Na tomto z\u00e1klade si vysvetl\u00edme, ako zvoli\u0165 \u00fadaje vhodn\u00e9 pre konkr\u00e9tnu analytick\u00fa ot\u00e1zku a zrozumite\u013ene interpretova\u0165 z\u00edskan\u00e9 v\u00fdsledky.<\/p>\n<p>&nbsp;<\/p>\n<p>Pozrieme sa aj na prepojenie GA4 s Google Ads a Google Search Console a jeho v\u00fdznam pri pr\u00e1ci s reklamn\u00fdmi a vyh\u013ead\u00e1vac\u00edmi d\u00e1tami. Uk\u00e1\u017eeme si mo\u017enosti pripojenia analytick\u00fdch \u00fadajov do Microsoft Power BI ako v\u00fdchodisko pre \u010fal\u0161ie spracovanie a vlastn\u00e9 reporty. Pomocou n\u00e1strojov Wappalyzer a BuiltWith presk\u00famame technologick\u00fd profil webovej str\u00e1nky. Pri n\u00e1stroji Similarweb sa zozn\u00e1mime s marketingov\u00fdmi ukazovate\u013emi a v\u00fdznamom odhadovan\u00fdch \u00fadajov pri porovn\u00e1van\u00ed webov. Z\u00edskate tak preh\u013ead o tom, ak\u00e9 ot\u00e1zky rie\u0161ime v GA4 a ak\u00fd doplnkov\u00fd poh\u013ead poskytuj\u00fa ostatn\u00e9 n\u00e1stroje. Ak sa chcete skuto\u010dne nau\u010di\u0165 \u010d\u00edta\u0165 reporty n\u00e1v\u0161tevnosti, ozna\u010dova\u0165 kampane a pracova\u0165 so segmentmi v GA4, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Google Analytics 4 GA4 I. Za\u010diato\u010dn\u00edk v\u00e1s nau\u010d\u00ed analyzova\u0165 n\u00e1v\u0161tevnos\u0165 webu, pracova\u0165 s UTM parametrami, segmentova\u0165 pou\u017e\u00edvate\u013eov a vyhodnocova\u0165 marketingov\u00e9 kampane pomocou n\u00e1stroja Google Analytics 4. Prejdeme dimenzie, metriky aj prepojenia GA4 s Google Ads, Search Console a Power BI.","protected":false},"author":4,"featured_media":17554,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[94,70,73],"product_tag":[183,477,1146,1182,1207,1858,1860,1967,2125,2126,2127,2128],"class_list":{"0":"post-11563","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-google-analytics","7":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","8":"product_cat-bez-kategorie","9":"product_tag-marketing","10":"product_tag-google-analytics","11":"product_tag-webova-analytika","12":"product_tag-google-analytics-4","13":"product_tag-microsoft-power-bi","14":"product_tag-ga4","15":"product_tag-segmentacia-pouzivatelov","16":"product_tag-marketingova-analytika","17":"product_tag-analyza-navstevnosti","18":"product_tag-utm-parametre","19":"product_tag-akvizicia-pouzivatelov","20":"product_tag-dimenzie-a-metriky","22":"first","23":"instock","24":"sale","25":"virtual","26":"sold-individually","27":"taxable","28":"purchasable","29":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Google Analytics 4 GA4 I. 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