{"id":18096,"date":"2024-01-31T11:34:32","date_gmt":"2024-01-31T10:34:32","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=18096"},"modified":"2026-10-31T17:40:02","modified_gmt":"2026-10-31T16:40:02","slug":"online-kurz-efektivna-komunikacia-ii-mierne-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-efektivna-komunikacia-ii-mierne-pokrocily\/","title":{"rendered":"Online kurz Efekt\u00edvna Komunik\u00e1cia II. Mierne Pokro\u010dil\u00fd"},"content":{"rendered":"<p>Online kurz Efekt\u00edvna Komunik\u00e1cia II. Mierne Pokro\u010dil\u00fd v\u00e1s nau\u010d\u00ed pripravova\u0165 zrozumite\u013en\u00e9 marketingov\u00e9 texty, prisp\u00f4sobova\u0165 komunik\u00e1ciu zna\u010dky z\u00e1kazn\u00edkom a navrhova\u0165 konkr\u00e9tne v\u00fdzvy k akcii. <strong>Ide o certifikovan\u00fd online kurz na efekt\u00edvnu marketingov\u00fa komunik\u00e1ciu.<\/strong> Zameriame sa na situ\u00e1cie, ke\u010f potrebujeme upravi\u0165 reklamn\u00fd text, vysvetli\u0165 ponuku alebo udr\u017ea\u0165 jednotn\u00fd \u0161t\u00fdl komunik\u00e1cie v t\u00edme. Za\u010dneme interpunkciou, pou\u017e\u00edvan\u00edm ve\u013ek\u00fdch a mal\u00fdch p\u00edsmen a jazykov\u00fdmi korektormi. Uk\u00e1\u017eeme si, ako vo\u013eba \u010dinn\u00e9ho alebo trpn\u00e9ho rodu men\u00ed d\u00f4raz vety a pre\u010do m\u00e1 ka\u017ed\u00e9 slovo v kr\u00e1tkom reklamnom texte svoje miesto. Nau\u010d\u00edme sa odha\u013eova\u0165 pleonazmy, opakovania a slovn\u00fa vatu. Pri \u00faprav\u00e1ch budeme sledova\u0165, \u010di text zachov\u00e1va podstatn\u00e9 inform\u00e1cie a zodpoved\u00e1 z\u00e1meru autora.<\/p>\n<p>&nbsp;<\/p>\n<p>Nadvia\u017eeme rozl\u00ed\u0161en\u00edm Brand Voice a Tone of Voice, teda dlhodob\u00e9ho hlasu zna\u010dky a t\u00f3nu prisp\u00f4soben\u00e9ho konkr\u00e9tnej situ\u00e1cii. Vysvetl\u00edme si, ako m\u00f4\u017ee t\u00e1 ist\u00e1 zna\u010dka komunikova\u0165 pri predstavovan\u00ed novinky a pri odpovedi na z\u00e1kazn\u00edcku ot\u00e1zku. Nau\u010d\u00edme sa odli\u0161ova\u0165 cie\u013eov\u00fa skupinu od marketingovej pers\u00f3ny a prep\u00e1ja\u0165 obsah s potrebami \u010ditate\u013ea. Prejdeme modelmi AIDA, ADAM, marketingov\u00fd lievik a mot\u00fdlik. Pomocou STDC si usporiadame komunik\u00e1ciu pod\u013ea z\u00e1meru publika, od prv\u00e9ho z\u00e1ujmu a\u017e po starostlivos\u0165 o z\u00e1kazn\u00edkov. Pri n\u00e1vrhu textov vyu\u017eijeme princ\u00edp Slippery Slide, ktor\u00fd pom\u00e1ha vytv\u00e1ra\u0165 nadv\u00e4znos\u0165 medzi jednotliv\u00fdmi \u010das\u0165ami obsahu. Zameriame sa aj na CTA, ich formul\u00e1cie a pomenovanie tla\u010didiel tak, aby bolo zrejm\u00e9, ak\u00fd krok \u010ditate\u013e vykon\u00e1.<\/p>\n<p>&nbsp;<\/p>\n<p>V \u010fal\u0161ej \u010dasti online kurz efekt\u00edvna komunik\u00e1cia prepoj\u00edme tvorbu textov s organiz\u00e1ciou pr\u00e1ce a kontrolou kvality. Pomocou matice RACI si rozdel\u00edme \u00falohy pri pr\u00edprave, kontrole a schva\u013eovan\u00ed komunik\u00e1cie. Met\u00f3du Rubber Duck Debugging vyu\u017eijeme pri vysvet\u013eovan\u00ed vlastn\u00e9ho textu a h\u013eadan\u00ed nejasnost\u00ed v jeho logike. Nau\u010d\u00edme sa zostavova\u0165 kontroln\u00e9 zoznamy a pripravova\u0165 odpovede na \u010dast\u00e9 ot\u00e1zky tak, aby reagovali na skuto\u010dn\u00e9 pochybnosti z\u00e1kazn\u00edkov. Pozrieme sa aj na behavior\u00e1lne podnety a manipulat\u00edvne dizajnov\u00e9 vzorce ozna\u010dovan\u00e9 ako dark patterns. Budeme rozli\u0161ova\u0165 medzi zrozumite\u013en\u00fdm usmernen\u00edm a komunik\u00e1ciou, ktor\u00e1 zav\u00e1dza alebo zaml\u010duje d\u00f4le\u017eit\u00e9 podmienky. Z\u00edskan\u00e9 postupy vyu\u017eijeme pri reklamn\u00fdch textoch, webov\u00fdch ponuk\u00e1ch aj t\u00edmovej pr\u00edprave obsahu. Ak sa chcete skuto\u010dne nau\u010di\u0165 tvori\u0165 jasn\u00e9 marketingov\u00e9 texty a premyslene komunikova\u0165 so z\u00e1kazn\u00edkmi, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak sa chcete nau\u010di\u0165 strategicky riadi\u0165 efekt\u00edvnu komunik\u00e1ciu, tvori\u0165 efekt\u00edvne PPC texty, pracova\u0165 s modelmi AIDA a STDC, navrhova\u0165 presved\u010div\u00e9 CTA prvky a optimalizova\u0165 obsah bez ch\u00fdb, tento kurz je pre v\u00e1s ide\u00e1lnou vo\u013ebou. Zameriame sa na pers\u00f3ny, komunika\u010dn\u00e9 modely, kontrolu ch\u00fdb a zrozumite\u013en\u00e9 FAQ.","protected":false},"author":4,"featured_media":4527,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1037,84,70,699,73],"product_tag":[191,197,1064,1074,1153,1605,1680,1681,1849,2096,2097,2098],"class_list":{"0":"post-18096","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-efektivna-komunikacia","7":"product_cat-online-kurzy-manazerske-kurzy-soft-skills","8":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","9":"product_cat-online-kurzy-komunikacne-zrucnosti","10":"product_cat-bez-kategorie","11":"product_tag-manazerske-kurzy","12":"product_tag-baliky-kurzov-a-predplatne","13":"product_tag-copywriting","14":"product_tag-efektivna-komunikacia","15":"product_tag-marketingova-komunikacia","16":"product_tag-tone-of-voice","17":"product_tag-stdc","18":"product_tag-marketingove-persony","19":"product_tag-raci","20":"product_tag-brand-voice","21":"product_tag-cta","22":"product_tag-behavioralne-podnety","24":"first","25":"instock","26":"sale","27":"virtual","28":"sold-individually","29":"taxable","30":"purchasable","31":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Efekt\u00edvna Komunik\u00e1cia II. 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