{"id":18096,"date":"2024-01-31T11:34:32","date_gmt":"2024-01-31T10:34:32","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=18096"},"modified":"2026-04-26T12:54:31","modified_gmt":"2026-04-26T10:54:31","slug":"online-kurz-efektivna-komunikacia-ii-mierne-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-efektivna-komunikacia-ii-mierne-pokrocily\/","title":{"rendered":"Online kurz Efekt\u00edvna Komunik\u00e1cia II. Mierne Pokro\u010dil\u00fd"},"content":{"rendered":"<p>Online kurz Efekt\u00edvna Komunik\u00e1cia II. Mierne Pokro\u010dil\u00fd je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 strategicky riadi\u0165 marketingov\u00fa komunik\u00e1ciu, optimalizova\u0165 texty pre PPC kampane a pracova\u0165 s pokro\u010dil\u00fdmi modelmi marketingov\u00e9ho pl\u00e1novania. <strong>Ide o certifikovan\u00fd kurz na Efekt\u00edvnu Komunik\u00e1ciu<\/strong>. V tomto kurze si preh\u013abite schopnos\u0165 pracova\u0165 s jazykom v marketingovej praxi na profesion\u00e1lnej \u00farovni. Nau\u010d\u00edte sa spr\u00e1vne pou\u017e\u00edva\u0165 interpunkciu, proper case a jazykov\u00e9 korektory tak, aby va\u0161a komunik\u00e1cia p\u00f4sobila presne, d\u00f4veryhodne a konzistentne. Pochop\u00edte rozdiel medzi \u010dinn\u00fdm a trpn\u00fdm rodom a osvoj\u00edte si ich vedom\u00e9 vyu\u017e\u00edvanie v marketingov\u00fdch textoch pod\u013ea cie\u013ea kampane. Zameriate sa na identifik\u00e1ciu v\u00fdpl\u0148ov\u00fdch slov, pleonazmov a textovej \u201evaty\u201c, ktor\u00e9 zni\u017euj\u00fa v\u00fdkonnos\u0165 PPC kampan\u00ed a oslabuj\u00fa presved\u010divos\u0165 obsahu. Osvoj\u00edte si koncept tone of voice a brand voice, nau\u010d\u00edte sa definova\u0165 ich dimenzie a aplikova\u0165 ich naprie\u010d komunika\u010dn\u00fdmi kan\u00e1lmi. Budete vedie\u0165 vytvori\u0165 marketingov\u00e9 pers\u00f3ny na z\u00e1klade d\u00e1t a re\u00e1lnych potrieb cie\u013eov\u00fdch skup\u00edn. Z\u00edskate preh\u013ead o modeloch AIDA, ADAM, marketingovom lieviku a mot\u00fdliku a nau\u010d\u00edte sa ich pou\u017e\u00edva\u0165 pri n\u00e1vrhu kampan\u00ed. Pochop\u00edte STDC framework a jeho v\u00fdznam pri systematickom pl\u00e1novan\u00ed marketingovej strat\u00e9gie. Zameriate sa na n\u00e1vrh a optimaliz\u00e1ciu v\u00fdziev k akcii. Nau\u010d\u00edte sa pracova\u0165 s princ\u00edpom Slippery Slide a vytv\u00e1ra\u0165 efekt\u00edvne CTA prvky, ktor\u00e9 podporuj\u00fa konverzie. Budete vedie\u0165 navrhn\u00fa\u0165 konkr\u00e9tne formul\u00e1cie tla\u010didiel a v\u00fdziev na z\u00e1klade cie\u013ea kampane a f\u00e1zy z\u00e1kazn\u00edckej cesty. Osvoj\u00edte si vyu\u017e\u00edvanie RACI matice na jasn\u00e9 definovanie rol\u00ed a zodpovednost\u00ed v marketingovom procese. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je aj anal\u00fdza ch\u00fdb a kontroln\u00e9 mechanizmy v komunik\u00e1cii. Nau\u010d\u00edte sa aplikova\u0165 princ\u00edp Rubber Duck Debugging pri identifik\u00e1cii nedostatkov v textoch a kampaniach. Budete vedie\u0165 vytv\u00e1ra\u0165 kontroln\u00e9 zoznamy, eliminova\u0165 systematick\u00e9 chyby a zvy\u0161ova\u0165 kvalitu v\u00fdstupov. Pochop\u00edte v\u00fdznam proaktivity v copywritingu a nau\u010d\u00edte sa efekt\u00edvne pracova\u0165 so sekciou FAQ ako n\u00e1strojom na zni\u017eovanie bari\u00e9r a posil\u0148ovanie d\u00f4very. Po absolvovan\u00ed kurzu budete schopn\u00ed navrhova\u0165 strategick\u00fa marketingov\u00fa komunik\u00e1ciu, optimalizova\u0165 texty pre v\u00fdkon a riadi\u0165 komunika\u010dn\u00e9 procesy na vy\u0161\u0161ej \u00farovni. Ak sa chcete skuto\u010dne nau\u010di\u0165 efekt\u00edvnej\u0161ie komunikova\u0165, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak sa chcete nau\u010di\u0165 strategicky riadi\u0165 efekt\u00edvnu komunik\u00e1ciu, tvori\u0165 efekt\u00edvne PPC texty, pracova\u0165 s modelmi AIDA a STDC, navrhova\u0165 presved\u010div\u00e9 CTA prvky a optimalizova\u0165 obsah bez ch\u00fdb, tento kurz je pre v\u00e1s ide\u00e1lnou vo\u013ebou.","protected":false},"author":4,"featured_media":4527,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[84,70,73],"product_tag":[191,197],"class_list":{"0":"post-18096","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-manazerske-kurzy-soft-skills","7":"product_cat-online-kurzy-marketing-reklama-a-pravo","8":"product_cat-bez-kategorie","9":"product_tag-manazerske-kurzy","10":"product_tag-baliky-kurzov-a-predplatne","12":"first","13":"instock","14":"sale","15":"sold-individually","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Efekt\u00edvna Komunik\u00e1cia II. 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