{"id":18158,"date":"2024-02-05T13:52:37","date_gmt":"2024-02-05T12:52:37","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=18158"},"modified":"2026-04-26T13:11:14","modified_gmt":"2026-04-26T11:11:14","slug":"online-kurz-email-marketing-i-zaciatocnik","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-email-marketing-i-zaciatocnik\/","title":{"rendered":"Online kurz Email Marketing I. Za\u010diato\u010dn\u00edk"},"content":{"rendered":"<p>Online kurz Email Marketing I. Za\u010diato\u010dn\u00edk je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 vytv\u00e1ra\u0165 efekt\u00edvne emailov\u00e9 kampane, budova\u0165 datab\u00e1zy kontaktov a optimalizova\u0165 komunik\u00e1ciu so z\u00e1kazn\u00edkmi v digit\u00e1lnom marketingu. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Email Marketing<\/strong>. V tomto kurze sa nau\u010d\u00edte z\u00e1kladn\u00e9 princ\u00edpy email marketingu, jeho v\u00fdznam v marketingovej strat\u00e9gii a sp\u00f4sob, ak\u00fdm funguje technick\u00e1 infra\u0161trukt\u00fara doru\u010dovania emailov vr\u00e1tane DNS, DKIM, SPF a DMARC. Z\u00edskate schopnos\u0165 spr\u00e1vne komunikova\u0165 hodnotu produktov a slu\u017eieb, definova\u0165 benefity a vytv\u00e1ra\u0165 obsah, ktor\u00fd oslov\u00ed konkr\u00e9tne cie\u013eov\u00e9 skupiny. Nau\u010d\u00edte sa vytv\u00e1ra\u0165 marketingov\u00e9 pers\u00f3ny, segmentova\u0165 publikum a aplikova\u0165 frameworky ako STDC pri pl\u00e1novan\u00ed marketingov\u00fdch aktiv\u00edt. Pochop\u00edte fungovanie modelov AIDA a ADAM, ktor\u00e9 v\u00e1m umo\u017enia efekt\u00edvne navrhova\u0165 konverzn\u00e9 lieviky a zvy\u0161ova\u0165 \u00faspe\u0161nos\u0165 kampan\u00ed. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je pr\u00e1ca s analytikou, kde sa nau\u010d\u00edte vyu\u017e\u00edva\u0165 Google Analytics 4 na meranie v\u00fdkonnosti email kampan\u00ed, nastavovanie cie\u013eov, sledovanie konverzi\u00ed a vyhodnocovanie k\u013e\u00fa\u010dov\u00fdch udalost\u00ed. Z\u00edskate preh\u013ead o tom, ako interpretova\u0165 d\u00e1ta a robi\u0165 rozhodnutia na z\u00e1klade re\u00e1lnych v\u00fdsledkov. Osvoj\u00edte si princ\u00edpy copywritingu a tvorby marketingov\u00e9ho obsahu, nau\u010d\u00edte sa p\u00edsa\u0165 efekt\u00edvne emaily, pracova\u0165 s t\u00f3nom komunik\u00e1cie a eliminova\u0165 chyby v texte. Nau\u010d\u00edte sa formulova\u0165 hypot\u00e9zy, testova\u0165 r\u00f4zne verzie obsahu a optimalizova\u0165 texty pre vy\u0161\u0161iu mieru otvorenia a preklikov. Kurz sa zameriava aj na n\u00e1vrh v\u00fdziev k akcii (CTA), kde pochop\u00edte, ako vytv\u00e1ra\u0165 presved\u010div\u00e9 prvky, ktor\u00e9 ved\u00fa pou\u017e\u00edvate\u013ea k po\u017eadovanej akcii. Nau\u010d\u00edte sa optimalizova\u0165 tla\u010didl\u00e1, obsah a \u0161trukt\u00faru emailov tak, aby maximalizovali konverzie. Z\u00edskate tie\u017e preh\u013ead o integr\u00e1ci\u00e1ch marketingov\u00fdch n\u00e1strojov, implement\u00e1cii trackingu pomocou pixelov a prepojen\u00ed r\u00f4znych kan\u00e1lov vr\u00e1tane video marketingu. Nau\u010d\u00edte sa identifikova\u0165 chyby v kampaniach, pou\u017e\u00edva\u0165 checklisty a systematicky optimalizova\u0165 svoje marketingov\u00e9 aktivity. Po absolvovan\u00ed kurzu budete schopn\u00ed navrhova\u0165 a riadi\u0165 email marketingov\u00e9 kampane, analyzova\u0165 ich v\u00fdkonnos\u0165 a optimalizova\u0165 komunik\u00e1ciu so z\u00e1kazn\u00edkmi. ak sa chcete skuto\u010dne nau\u010di\u0165 email marketing a sta\u0165 sa marketingov\u00fdm \u0161pecialistom, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nau\u010d\u00edte sa vytv\u00e1ra\u0165 efekt\u00edvne email marketingov\u00e9 kampane, segmentova\u0165 publikum, p\u00edsa\u0165 presved\u010div\u00fd obsah a analyzova\u0165 v\u00fdkonnos\u0165 pomocou Google Analytics 4.","protected":false},"author":4,"featured_media":18159,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[476,70],"product_tag":[183,230],"class_list":{"0":"post-18158","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digitalny-marketing","7":"product_cat-online-kurzy-marketing-reklama-a-pravo","8":"product_tag-marketing","9":"product_tag-reklama-a-pravo","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Email Marketing I. 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Za\u010diato\u010dn\u00edk sa nau\u010d\u00edte pou\u017e\u00edva\u0165 e-mail ako marketingov\u00fd n\u00e1stroj, pracova\u0165 s modelmi AIDA a STDC, copywritingom. \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vita.sk\/online-kurz-email-marketing-i-zaciatocnik\/\" \/>\n<meta property=\"og:site_name\" content=\"VITA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VitaAcademySK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-26T11:11:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vita.sk\/wp-content\/uploads\/2024\/01\/kurz-email-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-email-marketing-i-zaciatocnik\/\",\n\t            \"url\": \"https:\/\/www.vita.sk\/online-kurz-email-marketing-i-zaciatocnik\/\",\n\t            \"name\": \"Online kurz Email Marketing I. 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