{"id":18245,"date":"2025-01-08T13:51:15","date_gmt":"2025-01-08T12:51:15","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=18245"},"modified":"2026-05-11T15:40:58","modified_gmt":"2026-05-11T13:40:58","slug":"online-kurz-marketingova-strategia","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-marketingova-strategia\/","title":{"rendered":"Online kurz Marketingov\u00e1 Strat\u00e9gia"},"content":{"rendered":"<p data-start=\"0\" data-end=\"397\">Online kurz Marketingov\u00e1 Strat\u00e9gia pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne pl\u00e1nova\u0165 a riadi\u0165 marketingov\u00e9 aktivity, analyzova\u0165 trh a cieli\u0165 na spr\u00e1vne segmenty z\u00e1kazn\u00edkov. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na marketingov\u00fa strat\u00e9giu<\/strong>. Kurz v\u00e1m pom\u00f4\u017ee pochopi\u0165 modern\u00e9 marketingov\u00e9 modely, analytick\u00e9 n\u00e1stroje a strat\u00e9gie zameran\u00e9 na rast a zvy\u0161ovanie ziskovosti podniku. Kurz za\u010d\u00edna \u00favodom do marketingovej strat\u00e9gie, kde sa obozn\u00e1mite s rozdielom medzi strat\u00e9giou a taktikou a spozn\u00e1te pr\u00edklady \u00faspe\u0161n\u00fdch strat\u00e9gi\u00ed. Nau\u010d\u00edte sa pracova\u0165 s KPI a KRI na meranie efektivity marketingov\u00fdch kampan\u00ed a osvoj\u00edte si SWOT anal\u00fdzu. S\u00fa\u010das\u0165ou kurzu je aj tvorba marketingov\u00fdch hypot\u00e9z a pochopenie techn\u00edk, ako s\u00fa upsell a cross-sell, ktor\u00e9 pom\u00e1haj\u00fa zvy\u0161ova\u0165 predaj a z\u00e1kazn\u00edcku hodnotu. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je preh\u013ead marketingov\u00fdch modelov a syst\u00e9mov, vr\u00e1tane STDC frameworku. Nau\u010d\u00edte sa, ako spr\u00e1vne formulova\u0165 call-to-action (CTA) prvky a vyhn\u00fa\u0165 sa naj\u010dastej\u0161\u00edm chyb\u00e1m v marketingovej komunik\u00e1cii, ako je pou\u017eitie v\u00fdpl\u0148ov\u00fdch slov a nespr\u00e1vnych formul\u00e1ci\u00ed. Zist\u00edte, pre\u010do v\u00e4\u010d\u0161ina projektov zlyh\u00e1va a ako sa tomu vyhn\u00fa\u0165 pomocou metodiky PRINCE2 a strategick\u00e9ho pl\u00e1novania. Z\u00e1rove\u0148 sa obozn\u00e1mite s mana\u017ementom riz\u00edk a nau\u010d\u00edte sa, ako predch\u00e1dza\u0165 probl\u00e9mom v marketingov\u00fdch strat\u00e9gi\u00e1ch. \u010eal\u0161ia \u010das\u0165 kurzu sa venuje anal\u00fdze cie\u013eov\u00fdch skup\u00edn a tvorbe pers\u00f3n. Nau\u010d\u00edte sa identifikova\u0165 a segmentova\u0165 z\u00e1kazn\u00edkov na z\u00e1klade ich potrieb a spr\u00e1vania. Pochop\u00edte koncepty Tone of Voice a Brand Voice, ktor\u00e9 s\u00fa d\u00f4le\u017eit\u00e9 pri budovan\u00ed zna\u010dky a efekt\u00edvnej komunik\u00e1cii s publikom. Kurz pokr\u00fdva aj marketingov\u00e9 anal\u00fdzy a vyhodnocovanie kampan\u00ed pomocou Google Analytics GA4. Nau\u010d\u00edte sa pracova\u0165 s UTM parametrami, segmentova\u0165 d\u00e1ta a vyu\u017e\u00edva\u0165 analytick\u00e9 n\u00e1stroje na optimaliz\u00e1ciu marketingov\u00fdch kampan\u00ed. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je pr\u00e1ca s rozpo\u010dtami a kontrola ch\u00fdb v marketingov\u00fdch strat\u00e9gi\u00e1ch. Dozviete sa, ako efekt\u00edvne pl\u00e1nova\u0165 marketingov\u00e9 rozpo\u010dty, pracova\u0165 s kontroln\u00fdmi zoznamami a eliminova\u0165 chybovos\u0165 v strategick\u00fdch rozhodnutiach. Kurz sa venuje aj video marketingu a YouTube strat\u00e9gi\u00e1m. Na z\u00e1ver kurzu sa obozn\u00e1mite s vizu\u00e1lnou identitou a grafick\u00fdm dizajnom. Nau\u010d\u00edte sa pracova\u0165 s farebn\u00fdmi vzorkovn\u00edkmi, ASE form\u00e1tmi a pochop\u00edte v\u00fdznam vizu\u00e1lnej komunik\u00e1cie pri tvorbe \u00faspe\u0161n\u00fdch marketingov\u00fdch kampan\u00ed. Tento kurz v\u00e1m poskytne praktick\u00e9 zru\u010dnosti, ktor\u00e9 m\u00f4\u017eete ihne\u010f aplikova\u0165 do svojej marketingovej strat\u00e9gie a pom\u00f4\u017ee v\u00e1m optimalizova\u0165 marketingov\u00e9 aktivity pre vy\u0161\u0161iu ziskovos\u0165 a efektivitu. Ak sa skuto\u010dne chcete nau\u010di\u0165 tvori\u0165 marketingov\u00e9 strat\u00e9gie, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Marketingov\u00e1 Strat\u00e9gia pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne pl\u00e1nova\u0165 a riadi\u0165 marketingov\u00e9 aktivity, analyzova\u0165 trh a cieli\u0165 na spr\u00e1vne segmenty z\u00e1kazn\u00edkov. Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na marketingov\u00fa strat\u00e9giu. Kurz v\u00e1m pom\u00f4\u017ee pochopi\u0165 modern\u00e9 marketingov\u00e9 modely, analytick\u00e9 n\u00e1stroje a strat\u00e9gie zameran\u00e9 na rast a zvy\u0161ovanie ziskovosti podniku.","protected":false},"author":4,"featured_media":18337,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[599,70,73],"product_tag":[183,436,439],"class_list":{"0":"post-18245","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketingova-strategia","7":"product_cat-online-kurzy-marketing-reklama-a-pravo","8":"product_cat-bez-kategorie","9":"product_tag-marketing","10":"product_tag-marketingove-nastroje","11":"product_tag-marketingove-aplikacie","13":"first","14":"instock","15":"sale","16":"sold-individually","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast 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