{"id":19535,"date":"2024-04-15T11:31:47","date_gmt":"2024-04-15T09:31:47","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=19535"},"modified":"2026-09-14T10:56:20","modified_gmt":"2026-09-14T08:56:20","slug":"program-mba-digitalny-marketing","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/program-mba-digitalny-marketing\/","title":{"rendered":"Program MBA Digit\u00e1lny Marketing"},"content":{"rendered":"<p><strong>Vzdel\u00e1vac\u00ed program MBA Digit\u00e1lny Marketing<\/strong> je ide\u00e1lny pre t\u00fdch, ktor\u00ed chc\u00fa rozv\u00edja\u0165 kari\u00e9ru v online marketingu, riadi\u0165 digit\u00e1lne kampane a prep\u00e1ja\u0165 marketingov\u00e9 aktivity s obchodn\u00fdmi cie\u013emi. Ide o <strong>vzdel\u00e1vac\u00ed program na z\u00edskanie profesijn\u00e9ho titulu MBA (Master of Business Administration)<\/strong>, ktor\u00fd sp\u00e1ja marketingov\u00fa strat\u00e9giu, webov\u00fa analytiku, platen\u00fa reklamu, optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de a tvorbu obsahu s projektov\u00fdmi a komunika\u010dn\u00fdmi zru\u010dnos\u0165ami. Nau\u010d\u00edte sa porozumie\u0165 potreb\u00e1m z\u00e1kazn\u00edkov, vybra\u0165 vhodn\u00e9 komunika\u010dn\u00e9 kan\u00e1ly, pripravova\u0165 reklamn\u00e9 texty a vyhodnocova\u0165 v\u00fdsledky kampan\u00ed. <strong>MBA \u0161t\u00fadium digit\u00e1lneho marketingu<\/strong> v\u00e1m z\u00e1rove\u0148 pom\u00f4\u017ee pracova\u0165 s \u00fadajmi o n\u00e1v\u0161tevnosti, sledova\u0165 spr\u00e1vanie pou\u017e\u00edvate\u013eov a efekt\u00edvnej\u0161ie vyu\u017e\u00edva\u0165 reklamn\u00e9 rozpo\u010dty. Osvoj\u00edte si vyu\u017eitie umelej inteligencie pri pr\u00edprave textov\u00fdch a vizu\u00e1lnych podkladov a nau\u010d\u00edte sa koordinova\u0165 marketingov\u00e9 projekty od zadania po vyhodnotenie. Program sme vytvorili so zameran\u00edm na <strong>praktick\u00e9 uplatnenie v digit\u00e1lnom marketingu, rozvoj kari\u00e9ry a pr\u00edpravu na riadiace \u00falohy<\/strong>. Z\u00edskan\u00e9 vedomosti vyu\u017eijete pri pr\u00e1ci vo firme, marketingovej agent\u00fare, pri poskytovan\u00ed slu\u017eieb klientom aj pri rozvoji vlastn\u00e9ho podnikania. \u0160t\u00fadium je vhodn\u00e9 pre market\u00e9rov, \u0161pecialistov, mana\u017e\u00e9rov aj podnikate\u013eov, ktor\u00ed chc\u00fa svoje sk\u00fasenosti doplni\u0165 o ucelen\u00e9 profesijn\u00e9 vzdelanie.<\/p>\n<p>&nbsp;<\/p>\n<p>Po \u00faspe\u0161nom absolvovan\u00ed programu <strong>MBA Digit\u00e1lny Marketing z\u00edskate diplom s profesijn\u00fdm titulom MBA, akreditovan\u00e9 osved\u010denie a odpor\u00fa\u010danie pre potenci\u00e1lnych zamestn\u00e1vate\u013eov<\/strong>. O va\u0161om \u00faspe\u0161nom ukon\u010den\u00ed vzdel\u00e1vacieho programu z\u00e1rove\u0148 informujeme pribli\u017ene 28 vybran\u00fdch spolo\u010dnost\u00ed. Svoje nov\u00e9 vedomosti a zru\u010dnosti tak m\u00f4\u017eete predstavi\u0165 pri h\u013eadan\u00ed zamestnania, kari\u00e9rnom postupe alebo z\u00edskavan\u00ed klientov pre vlastn\u00e9 marketingov\u00e9 slu\u017eby.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0160t\u00fadium programu MBA Digit\u00e1lny Marketing prebieha plne online a trv\u00e1 spravidla 6 a\u017e 12 mesiacov.<\/strong> Tempo u\u010denia si prisp\u00f4sob\u00edte svojim sk\u00fasenostiam, pracovn\u00fdm povinnostiam a \u010dasov\u00fdm mo\u017enostiam. \u0160tudova\u0165 m\u00f4\u017eete popri zamestnan\u00ed alebo podnikan\u00ed, ve\u010der aj cez v\u00edkendy. Postupne absolvujete vzdel\u00e1vacie moduly, praktick\u00e9 zadania a po\u017eadovan\u00e9 testy a hodnotenia. MBA \u0161t\u00fadium digit\u00e1lneho marketingu ukon\u010d\u00edte <strong>vypracovan\u00edm z\u00e1vere\u010dnej pr\u00e1ce na t\u00e9mu, ktorej sa chcete profesijne venova\u0165, a jej obhajobou<\/strong>. M\u00f4\u017eete sa zamera\u0165 napr\u00edklad na marketingov\u00fa strat\u00e9giu firmy, vyhodnotenie reklamnej kampane alebo n\u00e1vrh zlep\u0161enia v\u00fdkonnosti webu. Ak chcete z\u00edska\u0165 odborn\u00e9 vedomosti a praktick\u00e9 zru\u010dnosti na pl\u00e1novanie, riadenie a vyhodnocovanie digit\u00e1lneho marketingu a online kampan\u00ed, tak toto je ide\u00e1lny online program pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program MBA Digit\u00e1lny Marketing prep\u00e1ja online \u0161t\u00fadium marketingovej strat\u00e9gie, analytiky, reklamy a tvorby obsahu s riaden\u00edm kampan\u00ed a po \u00faspe\u0161nom absolvovan\u00ed vr\u00e1tane z\u00e1vere\u010dnej pr\u00e1ce a jej obhajoby v\u00e1m umo\u017en\u00ed z\u00edska\u0165 profesijn\u00fd titul MBA.","protected":false},"author":4,"featured_media":24074,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1027,632],"product_tag":[183,197,637],"class_list":{"0":"post-19535","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-profesijne-tituly-mba","7":"product_cat-online-kurzy-profesijne-tituly-mba-mpa-msc-dba","8":"product_tag-marketing","9":"product_tag-baliky-kurzov-a-predplatne","10":"product_tag-mba","12":"first","13":"instock","14":"sale","15":"virtual","16":"sold-individually","17":"taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Program MBA Digit\u00e1lny Marketing 2026 | VITA<\/title>\n<meta name=\"description\" content=\"MBA Digit\u00e1lny Marketing: zvl\u00e1dnite online 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