{"id":19809,"date":"2024-04-25T11:34:16","date_gmt":"2024-04-25T09:34:16","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=19809"},"modified":"2026-09-16T12:59:07","modified_gmt":"2026-09-16T10:59:07","slug":"program-mba-ppc-specialista-ppc-consultant","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/program-mba-ppc-specialista-ppc-consultant\/","title":{"rendered":"Program MBA PPC \u0160pecialista (PPC Consultant)"},"content":{"rendered":"<p><strong>Vzdel\u00e1vac\u00ed program MBA PPC \u0160pecialista (PPC Consultant)<\/strong> je ide\u00e1lny pre t\u00fdch, ktor\u00ed chc\u00fa pl\u00e1nova\u0165 platen\u00fa online reklamu, vyhodnocova\u0165 jej v\u00fdsledky a zlep\u0161ova\u0165 kampane na z\u00e1klade d\u00e1t. Ide o <strong>vzdel\u00e1vac\u00ed program na z\u00edskanie profesijn\u00e9ho titulu MBA (Master of Business Administration)<\/strong>, ktor\u00fd prep\u00e1ja v\u00fdkonnostn\u00fd marketing, webov\u00fa analytiku, soci\u00e1lne siete, tvorbu textov a grafick\u00fdch podkladov. Skratka PPC (Pay Per Click) ozna\u010duje reklamn\u00fd model, pri ktorom sa plat\u00ed za kliknutie na reklamu. Nau\u010d\u00edte sa vybera\u0165 relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, nastavova\u0165 rozpo\u010dty a prisp\u00f4sobova\u0165 reklamn\u00e9 posolstvo vybran\u00e9mu publiku. <strong>MBA \u0161t\u00fadium PPC reklamy<\/strong> v\u00e1m pom\u00f4\u017ee porozumie\u0165 vz\u0165ahu medzi n\u00e1v\u0161tevnos\u0165ou, konverziami a n\u00e1kladmi na propag\u00e1ciu. Osvoj\u00edte si princ\u00edpy reklamy vo vyh\u013ead\u00e1vacej a obsahovej sieti aj op\u00e4tovn\u00e9ho oslovenia n\u00e1v\u0161tevn\u00edkov webu. Z\u00edskan\u00e9 poznatky vyu\u017eijete pri pr\u00edprave reklamn\u00fdch textov, pl\u00e1novan\u00ed pr\u00edspevkov a \u00faprave vizu\u00e1lov. Pri vyhodnocovan\u00ed kampan\u00ed sa nau\u010d\u00edte interpretova\u0165 \u00fadaje a navrhova\u0165 konkr\u00e9tne zlep\u0161enia. Program sme vytvorili so zameran\u00edm na <strong>praktick\u00fa spr\u00e1vu kampan\u00ed, rozvoj kari\u00e9ry a samostatn\u00fa pr\u00e1cu pre klientov<\/strong>. Je vhodn\u00fd pre marketingov\u00fdch \u0161pecialistov, konzultantov, majite\u013eov e-shopov aj podnikate\u013eov, ktor\u00ed chc\u00fa lep\u0161ie rozumie\u0165 svojim reklamn\u00fdm aktivit\u00e1m a \u00fa\u010delnej\u0161ie vyu\u017e\u00edva\u0165 marketingov\u00fd rozpo\u010det.<\/p>\n<p>&nbsp;<\/p>\n<p>Po \u00faspe\u0161nom absolvovan\u00ed programu <strong>MBA PPC \u0160pecialista z\u00edskate diplom s profesijn\u00fdm titulom MBA, akreditovan\u00e9 osved\u010denie a odpor\u00fa\u010danie pre potenci\u00e1lnych zamestn\u00e1vate\u013eov<\/strong>. O va\u0161om \u00faspe\u0161nom ukon\u010den\u00ed vzdel\u00e1vacieho programu z\u00e1rove\u0148 informujeme pribli\u017ene 28 vybran\u00fdch spolo\u010dnost\u00ed. Svoje nov\u00e9 vedomosti a zru\u010dnosti tak m\u00f4\u017eete predstavi\u0165 pri kari\u00e9rnom postupe, h\u013eadan\u00ed zamestnania v marketingovej agent\u00fare alebo ponuke slu\u017eieb pri spr\u00e1ve reklamn\u00fdch kampan\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0160t\u00fadium programu MBA PPC \u0160pecialista prebieha plne online a trv\u00e1 spravidla 6 a\u017e 12 mesiacov.<\/strong> Tempo u\u010denia si prisp\u00f4sob\u00edte svojim sk\u00fasenostiam, pracovn\u00fdm povinnostiam a \u010dasov\u00fdm mo\u017enostiam. \u0160tudova\u0165 m\u00f4\u017eete popri zamestnan\u00ed, ve\u010der aj cez v\u00edkendy. Postupne absolvujete vzdel\u00e1vacie moduly, praktick\u00e9 zadania a po\u017eadovan\u00e9 testy a hodnotenia. S\u00fa\u010das\u0165ou ukon\u010denia MBA \u0161t\u00fadia PPC reklamy je <strong>vypracovanie z\u00e1vere\u010dnej pr\u00e1ce na t\u00e9mu, ktorej sa chcete profesijne venova\u0165, a jej obhajoba<\/strong>. M\u00f4\u017eete sa zamera\u0165 napr\u00edklad na n\u00e1vrh kampane pre e-shop, vyhodnotenie reklamn\u00fdch v\u00fdsledkov alebo zlep\u0161enie textov\u00fdch a vizu\u00e1lnych podkladov. Ak chcete z\u00edska\u0165 odborn\u00e9 vedomosti a praktick\u00e9 zru\u010dnosti na spr\u00e1vu platenej reklamy, vyhodnocovanie kampan\u00ed a rozvoj online propag\u00e1cie, tak toto je ide\u00e1lny online program pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program MBA PPC \u0160pecialista (PPC Consultant) prep\u00e1ja online \u0161t\u00fadium platenej reklamy, webovej analytiky, soci\u00e1lnych siet\u00ed a tvorby reklamn\u00e9ho obsahu s rozvojom zru\u010dnost\u00ed na spr\u00e1vu kampan\u00ed a po \u00faspe\u0161nom absolvovan\u00ed vr\u00e1tane z\u00e1vere\u010dnej pr\u00e1ce a jej obhajoby v\u00e1m umo\u017en\u00ed z\u00edska\u0165 profesijn\u00fd titul MBA.","protected":false},"author":4,"featured_media":24096,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1027,632],"product_tag":[1165,1166,183,191,197,219,477,637,1064,1067,1162,1163,1164],"class_list":{"0":"post-19809","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-profesijne-tituly-mba","7":"product_cat-online-kurzy-profesijne-tituly-mba-mpa-msc-dba","8":"product_tag-linkedin-marketing","9":"product_tag-vykonnostny-marketing","10":"product_tag-marketing","11":"product_tag-manazerske-kurzy","12":"product_tag-baliky-kurzov-a-predplatne","13":"product_tag-adobe-photoshop","14":"product_tag-google-analytics","15":"product_tag-mba","16":"product_tag-copywriting","17":"product_tag-facebook-marketing","18":"product_tag-ppc-reklama","19":"product_tag-ppc-specialista","20":"product_tag-google-ads","22":"first","23":"instock","24":"sale","25":"virtual","26":"sold-individually","27":"taxable","28":"purchasable","29":"product-type-simple"},"yoast_head":"<!-- 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