{"id":19833,"date":"2024-04-30T15:10:32","date_gmt":"2024-04-30T13:10:32","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=19833"},"modified":"2026-10-19T12:11:02","modified_gmt":"2026-10-19T10:11:02","slug":"online-kurz-performance-marketing","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-performance-marketing\/","title":{"rendered":"Online kurz Performance Marketing"},"content":{"rendered":"<p>Online kurz Performance Marketing je ur\u010den\u00fd z\u00e1ujemcom, ktor\u00ed chc\u00fa vyhodnocova\u0165 v\u00fdsledky online marketingu a rozhodova\u0165 sa na z\u00e1klade \u00fadajov o spr\u00e1van\u00ed z\u00e1kazn\u00edkov. <strong>Ide o certifikovan\u00fd online kurz na performance marketing.<\/strong> Zameriame sa na analytick\u00fa str\u00e1nku v\u00fdkonnostn\u00e9ho marketingu: pr\u00e1cu s Google Analytics 4, segmentmi, dimenziami, metrikami a udalos\u0165ami. Vysvetl\u00edme si, ako tieto prvky spolu s\u00favisia a \u010do n\u00e1m m\u00f4\u017eu poveda\u0165 o n\u00e1v\u0161tevnosti webu. Nau\u010d\u00edme sa \u010d\u00edta\u0165 reporty, porovn\u00e1va\u0165 vybran\u00e9 skupiny pou\u017e\u00edvate\u013eov a h\u013eada\u0165 s\u00favislosti medzi ich interakciami a obchodn\u00fdmi cie\u013emi. Kurz vyu\u017eijete pri spr\u00e1ve webovej str\u00e1nky, vyhodnocovan\u00ed marketingov\u00fdch aktiv\u00edt aj pr\u00edprave podkladov pre kolegov alebo klientov. Programovanie nie je podmienkou; v\u00fdhodou je z\u00e1kladn\u00e1 orient\u00e1cia v digit\u00e1lnom marketingu a tabu\u013ekov\u00fdch \u00fadajoch.<\/p>\n<p>&nbsp;<\/p>\n<p>Postupne prejdeme z\u00e1kazn\u00edcke a n\u00e1kupn\u00e9 cesty, intern\u00e9 vyh\u013ead\u00e1vanie a v\u00fdznam konverzi\u00ed pri hodnoten\u00ed v\u00fdsledkov. Uk\u00e1\u017eeme si, ako sledova\u0165 zaznamenan\u00e9 kroky n\u00e1v\u0161tevn\u00edkov a sk\u00fama\u0165, \u010do na webe h\u013eadaj\u00fa. Tieto poznatky n\u00e1m pom\u00f4\u017eu formulova\u0165 hypot\u00e9zy o tom, ktor\u00e9 \u010dasti obsahu alebo n\u00e1kupn\u00e9ho procesu potrebuj\u00fa zlep\u0161enie. Pri pr\u00e1ci s hypot\u00e9zami sa zameriame na pravidl\u00e1, podmienky a \u00fadaje potrebn\u00e9 na ich pos\u00fadenie. Obozn\u00e1mime sa aj s n\u00e1strojom Matomo a jeho vyu\u017eit\u00edm vo WordPresse pri webovej analytike. Z\u00e1vere\u010dn\u00e1 \u010das\u0165 prin\u00e1\u0161a analytiku kan\u00e1la YouTube a vybran\u00e9 tipy k pou\u017e\u00edvaniu YouTube a LinkedIn. Z\u00edskate tak preh\u013ead o viacer\u00fdch zdrojoch marketingov\u00fdch \u00fadajov a z\u00e1klad pre ich zmyslupln\u00e9 vyu\u017eitie pri n\u00e1vrhu \u010fal\u0161\u00edch krokov.<\/p>\n<p>&nbsp;<\/p>\n<p>Performance marketing \u0161tudujete plne online, v sloven\u010dine a vlastn\u00fdm tempom s ro\u010dn\u00fdm pr\u00edstupom. K videolekci\u00e1m m\u00e1te materi\u00e1ly na stiahnutie, prezent\u00e1ciu a \u0165ah\u00e1ky, ku ktor\u00fdm sa m\u00f4\u017eete vraca\u0165 pri opakovan\u00ed aj samostatnej pr\u00e1ci. Odpor\u00fa\u010dame priebe\u017ene sk\u00fa\u0161a\u0165 vysvetlen\u00e9 postupy na dostupn\u00fdch analytick\u00fdch \u00fadajoch a zapisova\u0165 si vlastn\u00e9 z\u00e1very. Pri ka\u017edom reporte si tak precvi\u010d\u00edte, \u010do dan\u00fd \u00fadaj vyjadruje a na ak\u00e9 rozhodnutie ho m\u00f4\u017eete pou\u017ei\u0165. Kurz m\u00f4\u017eete sledova\u0165 aj na mobile alebo tablete. Po \u00faspe\u0161nom absolvovan\u00ed z\u00edskate certifik\u00e1t VITA. Ak sa chcete skuto\u010dne nau\u010di\u0165 vyhodnocova\u0165 performance marketing pomocou webovej analytiky a \u00fadajov o spr\u00e1van\u00ed z\u00e1kazn\u00edkov, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Performance Marketing v\u00e1s nau\u010d\u00ed vyhodnocova\u0165 marketingov\u00e9 aktivity pomocou Google Analytics 4, segmentov, metr\u00edk, udalost\u00ed a reportov. Presk\u00famame z\u00e1kazn\u00edcke cesty, intern\u00e9 vyh\u013ead\u00e1vanie a konverzie. Obozn\u00e1mime sa aj s Matomo vo WordPresse a analytikou YouTube.","protected":false},"author":4,"featured_media":9896,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,73],"product_tag":[1146,1166,1181,1182,1858,1859,1860,1861,1862,1863,183,197,230],"class_list":{"0":"post-19833","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","7":"product_cat-bez-kategorie","8":"product_tag-webova-analytika","9":"product_tag-vykonnostny-marketing","10":"product_tag-performance-marketing","11":"product_tag-google-analytics-4","12":"product_tag-ga4","13":"product_tag-konverzie","14":"product_tag-segmentacia-pouzivatelov","15":"product_tag-matomo","16":"product_tag-youtube-analytics","17":"product_tag-marketingovy-reporting","18":"product_tag-marketing","19":"product_tag-baliky-kurzov-a-predplatne","20":"product_tag-reklama-a-pravo","22":"first","23":"instock","24":"sale","25":"virtual","26":"sold-individually","27":"taxable","28":"purchasable","29":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Performance Marketing 2026 | VITA<\/title>\n<meta name=\"description\" content=\"Online kurz Performance Marketing: GA4, segmenty, udalosti, konverzie a z\u00e1kazn\u00edcke cesty. 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