{"id":25025,"date":"2025-04-11T09:11:26","date_gmt":"2025-04-11T07:11:26","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=25025"},"modified":"2026-11-06T20:22:59","modified_gmt":"2026-11-06T19:22:59","slug":"online-kurz-swot-analyza","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-swot-analyza\/","title":{"rendered":"Online kurz SWOT Anal\u00fdza"},"content":{"rendered":"<p>Online kurz SWOT Anal\u00fdza v\u00e1s nau\u010d\u00ed hodnoti\u0165 situ\u00e1ciu firmy, produktu alebo projektu a pripravova\u0165 podklady pre strategick\u00e9 rozhodovanie. <strong>Ide o certifikovan\u00fd online kurz na SWOT anal\u00fdzu.<\/strong> Najprv rozl\u00ed\u0161ime siln\u00e9 a slab\u00e9 str\u00e1nky od pr\u00edle\u017eitost\u00ed a hrozieb. Z\u00e1rove\u0148 si vysvetl\u00edme rozdiel medzi vn\u00fatorn\u00fdmi a vonkaj\u0161\u00edmi faktormi. Nau\u010d\u00edme sa zostavi\u0165 preh\u013eadn\u00fa SWOT maticu a vyvodi\u0165 z nej konkr\u00e9tne z\u00e1very. Tvrdenia podlo\u017e\u00edme dostupn\u00fdmi \u00fadajmi, aby anal\u00fdza poskytovala u\u017eito\u010dn\u00fd obraz o sk\u00famanej situ\u00e1cii. \u010ealej prepoj\u00edme zistenia s k\u013e\u00fa\u010dov\u00fdmi ukazovate\u013emi v\u00fdkonnosti KPI a ukazovate\u013emi rizika KRI. Obozn\u00e1mime sa tie\u017e s formulovan\u00edm marketingov\u00fdch hypot\u00e9z a ich overovan\u00edm. V\u010faka tomu z\u00edskate jasnej\u0161\u00ed z\u00e1klad pre pl\u00e1novanie \u010fal\u0161\u00edch krokov.<\/p>\n<p>&nbsp;<\/p>\n<p>SWOT anal\u00fdza n\u00e1m n\u00e1sledne posl\u00fa\u017ei pri uva\u017eovan\u00ed o marketingovej strat\u00e9gii a predajn\u00fdch aktivit\u00e1ch. Prejdeme modely STDC, AIDA, ADAM, marketingov\u00fd lievik a model mot\u00fdlika. Pri Google Messy Middle presk\u00famame, ako z\u00e1kazn\u00edci h\u013eadaj\u00fa inform\u00e1cie a porovn\u00e1vaj\u00fa mo\u017enosti pred n\u00e1kupom. Potom rozl\u00ed\u0161ime upselling, teda ponuku vy\u0161\u0161ieho variantu, a cross-selling, \u010di\u017ee ponuku s\u00favisiacich produktov. Tieto pr\u00edstupy zasad\u00edme do potrieb z\u00e1kazn\u00edka a cie\u013eov podnikania. Pozrieme sa aj na \u010dast\u00e9 chyby v strat\u00e9gi\u00e1ch, pr\u00edpadov\u00fdch \u0161t\u00fadi\u00e1ch a z\u00e1vere\u010dn\u00fdch pr\u00e1cach. Preto budeme venova\u0165 pozornos\u0165 konkr\u00e9tnym tvrdeniam, zdrojom a od\u00f4vodneniu z\u00e1verov.<\/p>\n<p>&nbsp;<\/p>\n<p>V analytickej \u010dasti sa zorientujeme v Google Analytics 4, jeho nastaven\u00ed, dimenzi\u00e1ch, metrik\u00e1ch a reportoch. Nadvia\u017eeme udalos\u0165ami, k\u013e\u00fa\u010dov\u00fdmi udalos\u0165ami a ich vz\u0165ahom ku konverzi\u00e1m. Z\u00e1rove\u0148 presk\u00famame intern\u00e9 vyh\u013ead\u00e1vanie a z\u00e1kazn\u00edcke cesty. Pomocou Wappalyzer a BuiltWith zist\u00edme, ak\u00e9 technol\u00f3gie web pou\u017e\u00edva. \u010ealej prepoj\u00edme \u00fadaje z GA4 s Microsoft Power BI pri pr\u00edprave reportov. Z\u00e1ver venujeme firemn\u00fdm a projektov\u00fdm rozpo\u010dtom aj kontroln\u00fdm zoznamom na obmedzenie ch\u00fdb. Z\u00edskan\u00e9 poznatky vyu\u017eijete pri tvorbe n\u00e1vrhov, kontrole marketingov\u00fdch aktiv\u00edt a prezentovan\u00ed v\u00fdsledkov kolegom alebo klientom. Ak sa chcete skuto\u010dne nau\u010di\u0165 vytv\u00e1ra\u0165 a vyu\u017e\u00edva\u0165 SWOT anal\u00fdzu, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":".","protected":false},"author":4,"featured_media":4529,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[599,70,73],"product_tag":[2251,2252,183,436,439,1117,1144,1182,1966,2247,2248,2249,2250],"class_list":{"0":"post-25025","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketingova-strategia","7":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","8":"product_cat-bez-kategorie","9":"product_tag-marketingove-hypotezy","10":"product_tag-marketingove-modely","11":"product_tag-marketing","12":"product_tag-marketingove-nastroje","13":"product_tag-marketingove-aplikacie","14":"product_tag-power-bi","15":"product_tag-marketingova-strategia","16":"product_tag-google-analytics-4","17":"product_tag-swot-analyza","18":"product_tag-swot-matica","19":"product_tag-strategicke-planovanie","20":"product_tag-kpi","21":"product_tag-kri","23":"first","24":"instock","25":"sale","26":"virtual","27":"sold-individually","28":"taxable","29":"purchasable","30":"product-type-simple"},"yoast_head":"<!-- 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