{"id":25690,"date":"2025-05-10T14:59:13","date_gmt":"2025-05-10T12:59:13","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=25690"},"modified":"2025-05-10T16:17:30","modified_gmt":"2025-05-10T14:17:30","slug":"online-kurz-lokalne-seo","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-lokalne-seo\/","title":{"rendered":"Online kurz Lok\u00e1lne SEO"},"content":{"rendered":"<p>Lok\u00e1lne SEO pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165, ako efekt\u00edvne zvidite\u013eni\u0165 va\u0161u firmu vo vyh\u013ead\u00e1van\u00ed Google a na map\u00e1ch vo va\u0161om regi\u00f3ne. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na Lok\u00e1lne SEO.<\/strong> V kurze sa nau\u010d\u00edte, ako pracova\u0165 s Google Firemn\u00fdm profilom (GMB &#8211; Google Business Profile), ako ho spr\u00e1vne vytvori\u0165, optimalizova\u0165 a zverejni\u0165 v\u0161etky d\u00f4le\u017eit\u00e9 inform\u00e1cie, ktor\u00e9 ovplyv\u0148uj\u00fa zobrazovanie firmy vo vyh\u013ead\u00e1va\u010di a na mape. Osvoj\u00edte si \u00fapravu fotiek, p\u00edsanie popisov, spr\u00e1vne zadanie kateg\u00f3ri\u00ed, otv\u00e1rac\u00edch hod\u00edn a umiestnenie zna\u010dky na mape, ako aj rozdelenie rol\u00ed a pr\u00edstupov medzi viacer\u00fdch pou\u017e\u00edvate\u013eov. Zist\u00edte, \u010do znamen\u00e1 sila firemn\u00e9ho profilu, identifika\u010dn\u00e9 ID a \u0161t\u00edtky, ktor\u00e9 pom\u00e1haj\u00fa v spr\u00e1ve viacer\u00fdch prev\u00e1dzok. Pozriete sa na to, ako funguje samotn\u00e9 Google vyh\u013ead\u00e1vanie, ako sa vyhodnocuj\u00fa lok\u00e1lne v\u00fdsledky a ak\u00e9 chyby s\u00fa naj\u010dastej\u0161ie pri SEO optimaliz\u00e1cii webov\u00fdch str\u00e1nok. Nau\u010d\u00edte sa analyzova\u0165, \u010do rob\u00ed va\u0161a konkurencia lep\u0161ie a ako to m\u00f4\u017eete zlep\u0161i\u0165 aj vy. D\u00f4le\u017eitou \u010das\u0165ou kurzu je komunik\u00e1cia a copywriting, kde sa nau\u010d\u00edte proakt\u00edvne formulova\u0165 v\u00fdzvy k akcii (CTA), benefity produktov a slu\u017eieb a pou\u017e\u00edva\u0165 konzistentn\u00fd Tone of Voice. Zist\u00edte, ako na soci\u00e1lnych sie\u0165ach efekt\u00edvne reagova\u0165 na recenzie a koment\u00e1re, ako vytv\u00e1ra\u0165 d\u00f4veru u z\u00e1kazn\u00edkov a zvy\u0161ova\u0165 konverzie aj bez platen\u00fdch rekl\u00e1m. Osobitn\u00fd d\u00f4raz kladieme na pl\u00e1novanie a automatiz\u00e1ciu pr\u00edspevkov pre Google Firemn\u00fd Profil, \u010do v\u00e1m u\u0161etr\u00ed \u010das a zv\u00fd\u0161i konzistentnos\u0165 komunik\u00e1cie. Nau\u010d\u00edte sa pracova\u0165 s n\u00e1strojom OneApp, pl\u00e1nova\u0165 pr\u00edspevky na t\u00fd\u017edne dopredu a automatizova\u0165 ich publikovanie, vr\u00e1tane prid\u00e1vania CTA prvkov ako vlastn\u00e9 tla\u010didl\u00e1, odkazy alebo mapy. Z\u00edskate aj preh\u013ead o \u010fal\u0161\u00edch odpor\u00fa\u010dan\u00fdch n\u00e1strojoch na spr\u00e1vu obsahu, ako aj praktick\u00e9 n\u00e1vody krok za krokom. V\u00fdsledkom kurzu bude optimalizovan\u00fd Google profil va\u0161ej firmy, zv\u00fd\u0161en\u00e1 n\u00e1v\u0161tevnos\u0165 webu a lep\u0161ie poz\u00edcie vo vyh\u013ead\u00e1van\u00ed v konkr\u00e9tnom meste alebo regi\u00f3ne. Tento kurz je vhodn\u00fd pre podnikate\u013eov, market\u00e9rov, freelancerov, spr\u00e1vcov webu a ka\u017ed\u00e9ho, kto chce by\u0165 lok\u00e1lne vidite\u013en\u00fd vo v\u00fdsledkoch Google a vyu\u017ei\u0165 pln\u00fd potenci\u00e1l bezplatn\u00e9ho online n\u00e1stroja Google Business Profile. Ak sa chcete skuto\u010dne nau\u010di\u0165 lok\u00e1lne SEO, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lok\u00e1lne SEO pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165, ako efekt\u00edvne zvidite\u013eni\u0165 va\u0161u firmu vo vyh\u013ead\u00e1van\u00ed Google a na map\u00e1ch vo va\u0161om regi\u00f3ne. 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