{"id":32169,"date":"2025-12-26T11:16:47","date_gmt":"2025-12-26T10:16:47","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=32169"},"modified":"2026-04-26T12:36:49","modified_gmt":"2026-04-26T10:36:49","slug":"online-kurz-digitalny-online-marketing-ii-mierne-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/","title":{"rendered":"Online kurz Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd"},"content":{"rendered":"<p>Online kurz Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne pl\u00e1nova\u0165, riadi\u0165 a optimalizova\u0165 digit\u00e1lne marketingov\u00e9 kampane na z\u00e1klade d\u00e1t, segment\u00e1cie a modern\u00fdch marketingov\u00fdch strat\u00e9gi\u00ed. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Digit\u00e1lny Marketing<\/strong>. V tomto kurze sa nau\u010d\u00edte, ako identifikova\u0165 marketingov\u00fa niche a definova\u0165 jedine\u010dn\u00fa hodnotu produktu alebo slu\u017eby pomocou konceptu USP. Zameriame sa na personaliz\u00e1ciu a hyperpersonaliz\u00e1ciu marketingov\u00fdch kampan\u00ed, ktor\u00e9 umo\u017e\u0148uj\u00fa presnej\u0161ie oslovi\u0165 cie\u013eov\u00fa skupinu a zv\u00fd\u0161i\u0165 konverzn\u00fd pomer. Nau\u010d\u00edme sa pracova\u0165 s marketingovou segment\u00e1ciou a analyzova\u0165 spr\u00e1vanie pou\u017e\u00edvate\u013eov pomocou n\u00e1stroja Google Analytics 4, pri\u010dom si vysvetl\u00edme v\u00fdznam dimenzi\u00ed, metr\u00edk a premenn\u00fdch pri vyhodnocovan\u00ed d\u00e1t. V oblasti strategick\u00e9ho riadenia marketingu sa nau\u010d\u00edme vytv\u00e1ra\u0165 marketingov\u00fd pl\u00e1n a projektov\u00fd pl\u00e1n kampane vr\u00e1tane vyu\u017eitia n\u00e1stroja Microsoft Project a prioritiza\u010dnej met\u00f3dy MoSCoW. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je aj praktick\u00e1 orient\u00e1cia v prostred\u00ed Google Ads, kde sa nau\u010d\u00edme vytv\u00e1ra\u0165 a spravova\u0165 PPC kampane, pracova\u0165 so \u0161trukt\u00farou \u00fa\u010dtu, nastavova\u0165 kampane a analyzova\u0165 ich v\u00fdkonnos\u0165 pomocou dostupn\u00fdch n\u00e1strojov a preh\u013eadov. Zameriame sa aj na pr\u00e1cu s k\u013e\u00fa\u010dov\u00fdmi slovami a pochopenie logiky reklamn\u00fdch kampan\u00ed. Nau\u010d\u00edme sa definova\u0165 marketingov\u00e9 ciele pomocou metodiky SMART a vytv\u00e1ra\u0165 biznis scen\u00e1re, ktor\u00e9 podporuj\u00fa strategick\u00e9 rozhodovanie v digit\u00e1lnom marketingu. Po absolvovan\u00ed kurzu budete schopn\u00ed samostatne navrhova\u0165 marketingov\u00e9 strat\u00e9gie, analyzova\u0165 d\u00e1ta a optimalizova\u0165 digit\u00e1lne kampane na z\u00e1klade merate\u013en\u00fdch v\u00fdsledkov, ak sa chcete skuto\u010dne nau\u010di\u0165 riadi\u0165 digit\u00e1lny marketing a sta\u0165 sa digit\u00e1lnym market\u00e9rom, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":".","protected":false},"author":4,"featured_media":4523,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[476,70,73],"product_tag":[183,230],"class_list":{"0":"post-32169","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digitalny-marketing","7":"product_cat-online-kurzy-marketing-reklama-a-pravo","8":"product_cat-bez-kategorie","9":"product_tag-marketing","10":"product_tag-reklama-a-pravo","12":"first","13":"instock","14":"sale","15":"sold-individually","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Digit\u00e1lny Marketing 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V online kurze Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd sa nau\u010d\u00edte pracova\u0165 s marketingovou segment\u00e1ciou, Google Analytics 4, vytv\u00e1ra\u0165 marketingov\u00fd pl\u00e1n. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online kurz Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd\" \/>\n<meta property=\"og:description\" content=\"V online kurze Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd sa nau\u010d\u00edte pracova\u0165 s marketingovou segment\u00e1ciou, Google Analytics 4, vytv\u00e1ra\u0165 marketingov\u00fd pl\u00e1n. \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/\" \/>\n<meta property=\"og:site_name\" content=\"VITA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VitaAcademySK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-26T10:36:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-digitalny-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/\",\n\t            \"url\": \"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/\",\n\t            \"name\": \"Online kurz Digit\u00e1lny Marketing {Y} | VITA\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-digitalny-marketing.png\",\n\t            \"datePublished\": \"2025-12-26T10:16:47+00:00\",\n\t            \"dateModified\": \"2026-04-26T10:36:49+00:00\",\n\t            \"description\": \"V online kurze Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd sa nau\u010d\u00edte pracova\u0165 s marketingovou segment\u00e1ciou, Google Analytics 4, vytv\u00e1ra\u0165 marketingov\u00fd pl\u00e1n. \u2705\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"cs\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"cs\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-digitalny-marketing.png\",\n\t            \"contentUrl\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-digitalny-marketing.png\",\n\t            \"width\": 360,\n\t            \"height\": 360,\n\t            \"caption\": \"Online kurz Digit\u00e1lny Marketing\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"VITA Academy\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/cs\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Shop\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/shop\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Marketing, Reklama a Pr\u00e1vo\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/online-kurzy-marketing-reklama-a-pravo\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 4,\n\t                    \"name\": \"Digit\u00e1lny Marketing\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/en\/digitalny-marketing\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 5,\n\t                    \"name\": \"Online kurz Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/#website\",\n\t            \"url\": \"https:\/\/www.vita.sk\/\",\n\t            \"name\": \"VITA\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.vita.sk\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"cs\"\n\t        },\n\t        {\n\t            \"email\": \"admin@vita.sk\",\n\t            \"logo\": \"https:\/\/www.vita.sk\/img\/vita_logo.png \",\n\t            \"address\": {\n\t                \"type\": \"PostalAddress\",\n\t                \"streetAddress\": \"Tom\u00e1\u0161ikova 50\/A\",\n\t                \"addressLocality\": \"Bratislava\",\n\t                \"postalCode\": \"83104\",\n\t                \"addressCountry\": {\n\t                    \"name\": \"SK\",\n\t                    \"type\": \"Country\"\n\t                }\n\t            },\n\t            \"contactPoint\": {\n\t                \"type\": \"ContactPoint\",\n\t                \"telephone\": \"+421 907 375\u00a0543\",\n\t                \"Email\": \"admin@vita.sk\",\n\t                \"contactType\": \"customer service\"\n\t            },\n\t            \"sameAs\": [\n\t                \"https:\/\/www.facebook.com\/VitaAcademySK\/\",\n\t                \"https:\/\/www.linkedin.com\/company\/vita-academy\/\"\n\t            ]\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online kurz Digit\u00e1lny Marketing 2026 | VITA","description":"V online kurze Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd sa nau\u010d\u00edte pracova\u0165 s marketingovou segment\u00e1ciou, Google Analytics 4, vytv\u00e1ra\u0165 marketingov\u00fd pl\u00e1n. \u2705","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/","og_locale":"cs_CZ","og_type":"article","og_title":"Online kurz Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd","og_description":"V online kurze Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd sa nau\u010d\u00edte pracova\u0165 s marketingovou segment\u00e1ciou, Google Analytics 4, vytv\u00e1ra\u0165 marketingov\u00fd pl\u00e1n. \u2705","og_url":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/","og_site_name":"VITA","article_publisher":"https:\/\/www.facebook.com\/VitaAcademySK","article_modified_time":"2026-04-26T10:36:49+00:00","og_image":[{"width":360,"height":360,"url":"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-digitalny-marketing.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/","url":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/","name":"Online kurz Digit\u00e1lny Marketing {Y} | VITA","isPartOf":{"@id":"https:\/\/www.vita.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#primaryimage"},"image":{"@id":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-digitalny-marketing.png","datePublished":"2025-12-26T10:16:47+00:00","dateModified":"2026-04-26T10:36:49+00:00","description":"V online kurze Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd sa nau\u010d\u00edte pracova\u0165 s marketingovou segment\u00e1ciou, Google Analytics 4, vytv\u00e1ra\u0165 marketingov\u00fd pl\u00e1n. \u2705","breadcrumb":{"@id":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#primaryimage","url":"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-digitalny-marketing.png","contentUrl":"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-digitalny-marketing.png","width":360,"height":360,"caption":"Online kurz Digit\u00e1lny Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vita.sk\/online-kurz-digitalny-online-marketing-ii-mierne-pokrocily\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"VITA Academy","item":"https:\/\/www.vita.sk\/cs\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.vita.sk\/shop\/"},{"@type":"ListItem","position":3,"name":"Marketing, Reklama a Pr\u00e1vo","item":"https:\/\/www.vita.sk\/online-kurzy-marketing-reklama-a-pravo\/"},{"@type":"ListItem","position":4,"name":"Digit\u00e1lny Marketing","item":"https:\/\/www.vita.sk\/en\/digitalny-marketing\/"},{"@type":"ListItem","position":5,"name":"Online kurz Digit\u00e1lny Marketing II. Mierne Pokro\u010dil\u00fd"}]},{"@type":"WebSite","@id":"https:\/\/www.vita.sk\/#website","url":"https:\/\/www.vita.sk\/","name":"VITA","description":"","publisher":{"@id":"https:\/\/www.vita.sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vita.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"email":"admin@vita.sk","logo":"https:\/\/www.vita.sk\/img\/vita_logo.png ","address":{"type":"PostalAddress","streetAddress":"Tom\u00e1\u0161ikova 50\/A","addressLocality":"Bratislava","postalCode":"83104","addressCountry":{"name":"SK","type":"Country"}},"contactPoint":{"type":"ContactPoint","telephone":"+421 907 375\u00a0543","Email":"admin@vita.sk","contactType":"customer service"},"sameAs":["https:\/\/www.facebook.com\/VitaAcademySK\/","https:\/\/www.linkedin.com\/company\/vita-academy\/"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product\/32169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/types\/product"}],"author":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/comments?post=32169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/media\/4523"}],"wp:attachment":[{"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/media?parent=32169"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product_brand?post=32169"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product_cat?post=32169"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product_tag?post=32169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}