{"id":33817,"date":"2026-03-11T13:39:02","date_gmt":"2026-03-11T12:39:02","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=33817"},"modified":"2026-03-13T13:33:44","modified_gmt":"2026-03-13T12:33:44","slug":"online-kurz-google-analytics-4-ga4-iii-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-google-analytics-4-ga4-iii-pokrocily\/","title":{"rendered":"Online kurz Google Analytics 4 GA4 III. Pokro\u010dil\u00fd"},"content":{"rendered":"<p>Online kurz Google Analytics 4 GA4 III. Pokro\u010dil\u00fd je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 pokro\u010dil\u00e9 analytick\u00e9 techniky v Google Analytics 4 a vyu\u017e\u00edva\u0165 umel\u00fa inteligenciu pri interpret\u00e1cii d\u00e1t a marketingov\u00fdch reportov. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Google Analytics 4 GA4<\/strong>. V tomto kurze sa zameriate na modern\u00e9 pr\u00edstupy k anal\u00fdze d\u00e1t v prostred\u00ed Google Analytics 4 s vyu\u017eit\u00edm n\u00e1strojov umelej inteligencie. Nau\u010d\u00edte sa pracova\u0165 s n\u00e1strojom Google Analytics AI Advisor, ktor\u00fd pom\u00e1ha interpretova\u0165 analytick\u00e9 d\u00e1ta a poskytuje odpor\u00fa\u010dania pri anal\u00fdze spr\u00e1vania pou\u017e\u00edvate\u013eov na webov\u00fdch str\u00e1nkach alebo v aplik\u00e1ci\u00e1ch. Z\u00edskate preh\u013ead o tom, ako umel\u00e1 inteligencia men\u00ed sp\u00f4sob pr\u00e1ce s d\u00e1tovou analytikou a ako m\u00f4\u017ee analytikom pom\u00f4c\u0165 r\u00fdchlej\u0161ie identifikova\u0165 trendy, probl\u00e9my a pr\u00edle\u017eitosti v d\u00e1tach. Nau\u010d\u00edte sa vyu\u017e\u00edva\u0165 princ\u00edpy prompt engineeringu pri pr\u00e1ci s analytick\u00fdmi n\u00e1strojmi a vytv\u00e1ra\u0165 efekt\u00edvne prompty, ktor\u00e9 umo\u017e\u0148uj\u00fa presnej\u0161ie analyzova\u0165 marketingov\u00e9 d\u00e1ta a generova\u0165 analytick\u00e9 v\u00fdstupy. Osvoj\u00edte si pr\u00e1cu s AI podporou v prostred\u00ed Google Analytics 4 a pochop\u00edte, ako prepoji\u0165 analytick\u00e9 n\u00e1stroje s modern\u00fdmi AI technol\u00f3giami pri interpret\u00e1cii d\u00e1t. Kurz sa venuje aj kohortovej anal\u00fdze pou\u017e\u00edvate\u013eov, ktor\u00e1 patr\u00ed medzi pokro\u010dil\u00e9 analytick\u00e9 techniky pou\u017e\u00edvan\u00e9 v marketingovej a produktovej analytike. Nau\u010d\u00edte sa analyzova\u0165 spr\u00e1vanie skup\u00edn pou\u017e\u00edvate\u013eov v \u010dase a identifikova\u0165 vzory v ich interakci\u00e1ch s webom alebo aplik\u00e1ciou. Z\u00edskate schopnos\u0165 sledova\u0165 retenciu pou\u017e\u00edvate\u013eov, analyzova\u0165 ich spr\u00e1vanie po prvom kontakte so slu\u017ebou a vyhodnocova\u0165 dlhodob\u00e9 trendy v pou\u017e\u00edvan\u00ed digit\u00e1lnych produktov. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je aj anal\u00fdza konverzn\u00e9ho lievika (Funnel Analysis). Nau\u010d\u00edte sa analyzova\u0165 jednotliv\u00e9 kroky konverzn\u00e9ho procesu a identifikova\u0165 miesta, kde pou\u017e\u00edvatelia op\u00fa\u0161\u0165aj\u00fa konverzn\u00fd proces. Z\u00edskate schopnos\u0165 optimalizova\u0165 marketingov\u00e9 kampane a pou\u017e\u00edvate\u013esk\u00e9 cesty na z\u00e1klade analytick\u00fdch d\u00e1t. Nau\u010d\u00edte sa interpretova\u0165 v\u00fdsledky anal\u00fdz a identifikova\u0165 faktory, ktor\u00e9 ovplyv\u0148uj\u00fa konverzie a spr\u00e1vanie pou\u017e\u00edvate\u013eov na webovej str\u00e1nke. Po absolvovan\u00ed kurzu budete schopn\u00ed pou\u017e\u00edva\u0165 pokro\u010dil\u00e9 analytick\u00e9 met\u00f3dy v Google Analytics 4, vyu\u017e\u00edva\u0165 umel\u00fa inteligenciu pri anal\u00fdze d\u00e1t, realizova\u0165 kohortov\u00e9 anal\u00fdzy a analyzova\u0165 konverzn\u00e9 lieviky. Ak sa chcete skuto\u010dne nau\u010di\u0165 pokro\u010dil\u00fa webov\u00fa analytiku a sta\u0165 sa d\u00e1tov\u00fdm analytikom v oblasti digit\u00e1lneho marketingu, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Google Analytics 4 GA4 III. Pokro\u010dil\u00fd v\u00e1s nau\u010d\u00ed pou\u017e\u00edva\u0165 pokro\u010dil\u00e9 analytick\u00e9 met\u00f3dy v GA4, pracova\u0165 s AI Advisor, realizova\u0165 kohortov\u00fa anal\u00fdzu pou\u017e\u00edvate\u013eov a analyzova\u0165 konverzn\u00e9 lieviky pri optimaliz\u00e1cii marketingov\u00fdch kampan\u00ed.","protected":false},"author":4,"featured_media":17554,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,94,73],"product_tag":[183,197,477],"class_list":{"0":"post-33817","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-online-kurzy-google-analytics","8":"product_cat-bez-kategorie","9":"product_tag-marketing","10":"product_tag-baliky-kurzov-a-predplatne","11":"product_tag-google-analytics","13":"first","14":"instock","15":"sale","16":"sold-individually","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Google Analytics 4 GA4 III. 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