{"id":738,"date":"2021-07-25T12:41:49","date_gmt":"2021-07-25T10:41:49","guid":{"rendered":"http:\/\/vita.sk.vps324.nameserver.sk\/?post_type=product&#038;p=738"},"modified":"2026-11-06T19:43:23","modified_gmt":"2026-11-06T18:43:23","slug":"online-kurz-google-ads-adwords-ii-mierne-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-google-ads-adwords-ii-mierne-pokrocily\/","title":{"rendered":"Online kurz Google Ads (AdWords) II. Mierne Pokro\u010dil\u00fd"},"content":{"rendered":"<p>Online kurz Google Ads (AdWords) II. Mierne Pokro\u010dil\u00fd v\u00e1m pom\u00f4\u017ee roz\u0161\u00edri\u0165 znalosti reklamn\u00e9ho syst\u00e9mu a zlep\u0161i\u0165 tvorbu, meranie a vyhodnocovanie PPC kampan\u00ed. <strong>Ide o certifikovan\u00fd online kurz na Google Ads pre mierne pokro\u010dil\u00fdch.<\/strong> Najprv prepoj\u00edme reklamn\u00e9 texty, k\u013e\u00fa\u010dov\u00e9 slov\u00e1, konverzie a rozpo\u010dty do efekt\u00edvneho postupu spr\u00e1vy kampan\u00ed. N\u00e1sledne presk\u00famame PPC copywriting, odstr\u00e1nime slovn\u00fa vatu a pleonazmy a porovn\u00e1me \u010dinn\u00fd a trpn\u00fd rod. Okrem toho precvi\u010d\u00edme interpunkciu, jazykov\u00e9 korekt\u00fary a tvorbu reklamn\u00fdch posolstiev. Z\u00e1rove\u0148 vysvetl\u00edme, ako prisp\u00f4sobi\u0165 obsah reklamy potreb\u00e1m z\u00e1kazn\u00edkov a ich vyh\u013ead\u00e1vaciemu z\u00e1meru. Tieto postupy vyu\u017eijete pri vlastn\u00fdch kampaniach aj pri pr\u00e1ci pre klientov.<\/p>\n<p>&nbsp;<\/p>\n<p>V \u010fal\u0161ej \u010dasti kurzu Google Ads pre mierne pokro\u010dil\u00fdch presk\u00famame k\u013e\u00fa\u010dov\u00e9 slov\u00e1, vyh\u013ead\u00e1vacie dopyty a typy zh\u00f4d. Najprv vysvetl\u00edme ich vplyv na zobrazovanie rekl\u00e1m a objemy vyh\u013ead\u00e1vania. N\u00e1sledne vytvor\u00edme kombin\u00e1cie k\u013e\u00fa\u010dov\u00fdch slov a priprav\u00edme podklady pre PPC kampane. Okrem toho si precvi\u010d\u00edme pr\u00e1cu s exportmi \u00fadajov a ich vyhodnocovanie. Potom prejdeme k meraniu konverzi\u00ed, nastavovaniu cie\u013eov a prep\u00e1janiu reklamn\u00fdch \u00fa\u010dtov. Z\u00e1rove\u0148 predstav\u00edme implement\u00e1ciu merac\u00edch k\u00f3dov vo WordPresse a princ\u00edpy dynamick\u00fdch rekl\u00e1m vo vyh\u013ead\u00e1van\u00ed (DSA). Pomocou praktick\u00fdch pr\u00edkladov uk\u00e1\u017eeme vyhodnocovanie objedn\u00e1vok, formul\u00e1rov a \u010fal\u0161\u00edch konverzn\u00fdch akci\u00ed. V\u010faka tomu lep\u0161ie pochop\u00edme spr\u00e1vu kampan\u00ed Google Ads pod\u013ea konkr\u00e9tnych obchodn\u00fdch cie\u013eov.<\/p>\n<p>&nbsp;<\/p>\n<p>Z\u00e1vere\u010dn\u00e1 \u010das\u0165 online kurzu Google Ads pre mierne pokro\u010dil\u00fdch roz\u0161\u00edri na\u0161e znalosti o progn\u00f3zy, v\u00fdkonnostn\u00e9 metriky a optimaliz\u00e1ciu kampan\u00ed. Najprv presk\u00famame sk\u00f3re kvality a mo\u017enosti zlep\u0161ovania textov\u00fdch rekl\u00e1m. N\u00e1sledne vyu\u017eijeme hist\u00f3riu zmien, demografick\u00e9 preh\u013eady a zna\u010dky pri spr\u00e1ve reklamn\u00e9ho \u00fa\u010dtu. Okrem toho predstav\u00edme skripty a n\u00e1stroj Google Ads Editor. Z\u00e1rove\u0148 prejdeme pl\u00e1novanie rozpo\u010dtov, kontrolu n\u00e1kladov a vyhodnocovanie konverzi\u00ed. Behavior\u00e1lna \u010das\u0165 pribl\u00ed\u017ei psychologick\u00e9 podnety ovplyv\u0148uj\u00face rozhodovanie z\u00e1kazn\u00edkov a manipulat\u00edvne dizajnov\u00e9 vzorce. Napokon prepoj\u00edme PPC reklamu v Google Ads s merate\u013en\u00fdmi obchodn\u00fdmi v\u00fdsledkami. Ak sa chcete skuto\u010dne nau\u010di\u0165 zlep\u0161ova\u0165 PPC texty, pracova\u0165 s k\u013e\u00fa\u010dov\u00fdmi slovami a vyhodnocova\u0165 kampane v Google Ads, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Google Ads (AdWords) II. Mierne Pokro\u010dil\u00fd v\u00e1s nau\u010d\u00ed vytv\u00e1ra\u0165 a optimalizova\u0165 PPC kampane, nastavova\u0165 konverzie a analyzova\u0165 v\u00fdkonnos\u0165 rekl\u00e1m v Google Ads. Nau\u010d\u00edte sa zlep\u0161ova\u0165 PPC texty a vyhodnocova\u0165 kampane.","protected":false},"author":4,"featured_media":4550,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[93,70,73],"product_tag":[1961,1962,1963,183,1162,1164,1682,1957,1958,1959,1960],"class_list":{"0":"post-738","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-google-ads-adwords","7":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","8":"product_cat-bez-kategorie","9":"product_tag-google-ads-editor","10":"product_tag-skore-kvality","11":"product_tag-reklamny-rozpocet","12":"product_tag-marketing","13":"product_tag-ppc-reklama","14":"product_tag-google-ads","15":"product_tag-klucove-slova","16":"product_tag-ppc-copywriting","17":"product_tag-vyhladavacie-dopyty","18":"product_tag-meranie-konverzii","19":"product_tag-optimalizacia-kampani","21":"first","22":"instock","23":"sale","24":"virtual","25":"sold-individually","26":"taxable","27":"purchasable","28":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Google Ads (AdWords) II. 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