{"id":7784,"date":"2021-10-04T11:48:19","date_gmt":"2021-10-04T09:48:19","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=7784"},"modified":"2025-04-28T10:15:51","modified_gmt":"2025-04-28T08:15:51","slug":"online-kurz-marketing-a-reklama","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/cs\/online-kurz-marketing-a-reklama\/","title":{"rendered":"Online kurz Marketing a Reklama"},"content":{"rendered":"<p class=\"\" data-start=\"0\" data-end=\"254\">Online kurz Marketing a Reklama pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne vytv\u00e1ra\u0165, riadi\u0165 a analyzova\u0165 marketingov\u00e9 kampane a reklamn\u00e9 strat\u00e9gie. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na Marketing a Reklamu.<\/strong> Kurz za\u010d\u00edna vysvetlen\u00edm z\u00e1kladn\u00fdch pojmov marketingu a reklamy, ich cie\u013eov a praktick\u00e9ho vyu\u017eitia pomocou n\u00e1strojov ako Google Trendy a marketingov\u00e9ho na\u0161epk\u00e1va\u010da. Porovn\u00e1vame tradi\u010dn\u00fd marketing s online marketingom, ukazujeme tvorbu marketingov\u00e9ho briefu a analyzujeme sadzby agent\u00far. Vytv\u00e1rame technologick\u00fd profil firmy pomocou n\u00e1strojov Wappalyzer a BuiltWith a odpor\u00fa\u010dame relevantn\u00e9 zdroje a skupiny na roz\u0161\u00edrenie znalost\u00ed v oblasti marketingu. V \u010fal\u0161ej \u010dasti sa zameriavame na marketingov\u00fa koncepciu, z\u00e1kazn\u00edcke potreby a tvorbu marketingov\u00e9ho mixu v digit\u00e1lnom prostred\u00ed. Pou\u017e\u00edvame digit\u00e1lny marketingov\u00fd checklist a techniky ako produktiz\u00e1cia. Zameriavame sa na tvorbu v\u00edzie, poslania a strategick\u00e9ho pl\u00e1novania vr\u00e1tane anal\u00fdzy makro- a mikroprostredia podniku a budovania goodwillu. Predstavujeme marketingov\u00fd informa\u010dn\u00fd syst\u00e9m, marketingov\u00fd v\u00fdskum, Big Data a praktick\u00e9 vyu\u017eitie dotazn\u00edkov\u00fdch v\u00fdskumov. Kurz sa venuje aj n\u00e1kupn\u00e9mu spr\u00e1vaniu spotrebite\u013eov a organiz\u00e1ci\u00ed, pr\u00e1ci s Maslowovou pyram\u00eddou potrieb, segment\u00e1cii trhu a tvorbe cie\u013eov\u00fdch skup\u00edn. Zameriavame sa na to, ako spr\u00e1vne komunikova\u0165 vlastnosti a benefity produktov \u010di slu\u017eieb, a ukazujeme v\u00fdznam efektu Barbary Streisand v komunik\u00e1cii. Prech\u00e1dzame anal\u00fdzu \u0161trukt\u00fary produktov pomocou my\u0161lienkov\u00fdch m\u00e1p a tvorbu cenovej strat\u00e9gie vr\u00e1tane internetov\u00e9ho predaja a prov\u00edzneho syst\u00e9mu. V oblasti marketingovej komunik\u00e1cie sa u\u010d\u00edme tvori\u0165 reklamn\u00e9 slogany, efekt\u00edvne spr\u00e1vy a spozn\u00e1va\u0165 fungovanie komunika\u010dn\u00fdch modelov pre online a offline prostredie. Kurz uzatv\u00e1rame t\u00e9mou slu\u017eieb a medzin\u00e1rodn\u00e9ho marketingu, kde sa u\u010d\u00edme, ako prisp\u00f4sobi\u0165 marketingov\u00fa strat\u00e9giu \u0161pecifik\u00e1m slu\u017eieb a glob\u00e1lnym trhom. V\u0161etky t\u00e9my s\u00fa prepojen\u00e9 na praktick\u00e9 pr\u00edklady a aplik\u00e1cie v re\u00e1lnom podnikate\u013eskom prostred\u00ed, \u010do v\u00e1m umo\u017en\u00ed okam\u017eite aplikova\u0165 z\u00edskan\u00e9 vedomosti do praxe. Ak sa chcete skuto\u010dne nau\u010di\u0165 marketing a sta\u0165 market\u00e9rom, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Marketing a Reklama pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne vytv\u00e1ra\u0165, riadi\u0165 a analyzova\u0165 marketingov\u00e9 kampane a reklamn\u00e9 strat\u00e9gie. Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na Marketing a Reklamu. Kurz za\u010d\u00edna vysvetlen\u00edm z\u00e1kladn\u00fdch pojmov marketingu a reklamy, ich cie\u013eov a praktick\u00e9ho vyu\u017eitia pomocou n\u00e1strojov ako Google Trendy a marketingov\u00e9ho na\u0161epk\u00e1va\u010da.","protected":false},"author":4,"featured_media":4529,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,73,435],"product_tag":[183,350],"class_list":{"0":"post-7784","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-bez-kategorie","8":"product_cat-online-kurzy-marketingove-nastroje","9":"product_tag-marketing","10":"product_tag-reklama","12":"first","13":"instock","14":"sale","15":"sold-individually","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Marketing a Reklama  | VITA<\/title>\n<meta name=\"description\" content=\"V online kurze Marketing a Reklama sa nau\u010d\u00edte, ako efekt\u00edvne propagova\u0165 produkty a slu\u017eby pomocou modern\u00fdch marketingov\u00fdch n\u00e1strojov. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online kurz Marketing a Reklama\" \/>\n<meta property=\"og:description\" content=\"V online kurze Marketing a Reklama sa nau\u010d\u00edte, ako efekt\u00edvne propagova\u0165 produkty a slu\u017eby pomocou modern\u00fdch marketingov\u00fdch n\u00e1strojov. \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/\" \/>\n<meta property=\"og:site_name\" content=\"VITA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VitaAcademySK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T08:15:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-ekonomicke-softvery.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/\",\n\t            \"url\": \"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/\",\n\t            \"name\": \"Online kurz Marketing a Reklama 2025 | VITA\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-ekonomicke-softvery.png\",\n\t            \"datePublished\": \"2021-10-04T09:48:19+00:00\",\n\t            \"dateModified\": \"2025-04-28T08:15:51+00:00\",\n\t            \"description\": \"V online kurze Marketing a Reklama sa nau\u010d\u00edte, ako efekt\u00edvne propagova\u0165 produkty a slu\u017eby pomocou modern\u00fdch marketingov\u00fdch n\u00e1strojov. \u2705\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"cs\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"cs\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-ekonomicke-softvery.png\",\n\t            \"contentUrl\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-ekonomicke-softvery.png\",\n\t            \"width\": 360,\n\t            \"height\": 360,\n\t            \"caption\": \"Online kurz Marketing, reklama a pr\u00e1vo\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"VITA Academy\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/cs\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Shop\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/shop\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Marketing, Reklama a Pr\u00e1vo\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/online-kurzy-marketing-reklama-a-pravo\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 4,\n\t                    \"name\": \"Marketingov\u00e9 N\u00e1stroje\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/en\/online-kurzy-marketingove-nastroje\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 5,\n\t                    \"name\": \"Online kurz Marketing a Reklama\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/#website\",\n\t            \"url\": \"https:\/\/www.vita.sk\/\",\n\t            \"name\": \"VITA\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.vita.sk\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"cs\"\n\t        },\n\t        {\n\t            \"email\": \"admin@vita.sk\",\n\t            \"logo\": \"https:\/\/www.vita.sk\/img\/vita_logo.png \",\n\t            \"address\": {\n\t                \"type\": \"PostalAddress\",\n\t                \"streetAddress\": \"Tom\u00e1\u0161ikova 50\/A\",\n\t                \"addressLocality\": \"Bratislava\",\n\t                \"postalCode\": \"83104\",\n\t                \"addressCountry\": {\n\t                    \"name\": \"SK\",\n\t                    \"type\": \"Country\"\n\t                }\n\t            },\n\t            \"contactPoint\": {\n\t                \"type\": \"ContactPoint\",\n\t                \"telephone\": \"+421 907 375\u00a0543\",\n\t                \"Email\": \"admin@vita.sk\",\n\t                \"contactType\": \"customer service\"\n\t            },\n\t            \"sameAs\": [\n\t                \"https:\/\/www.facebook.com\/VitaAcademySK\/\",\n\t                \"https:\/\/www.linkedin.com\/company\/vita-academy\/\"\n\t            ]\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online kurz Marketing a Reklama  | VITA","description":"V online kurze Marketing a Reklama sa nau\u010d\u00edte, ako efekt\u00edvne propagova\u0165 produkty a slu\u017eby pomocou modern\u00fdch marketingov\u00fdch n\u00e1strojov. \u2705","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/","og_locale":"cs_CZ","og_type":"article","og_title":"Online kurz Marketing a Reklama","og_description":"V online kurze Marketing a Reklama sa nau\u010d\u00edte, ako efekt\u00edvne propagova\u0165 produkty a slu\u017eby pomocou modern\u00fdch marketingov\u00fdch n\u00e1strojov. \u2705","og_url":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/","og_site_name":"VITA","article_publisher":"https:\/\/www.facebook.com\/VitaAcademySK","article_modified_time":"2025-04-28T08:15:51+00:00","og_image":[{"width":360,"height":360,"url":"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-ekonomicke-softvery.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/","url":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/","name":"Online kurz Marketing a Reklama 2025 | VITA","isPartOf":{"@id":"https:\/\/www.vita.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#primaryimage"},"image":{"@id":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-ekonomicke-softvery.png","datePublished":"2021-10-04T09:48:19+00:00","dateModified":"2025-04-28T08:15:51+00:00","description":"V online kurze Marketing a Reklama sa nau\u010d\u00edte, ako efekt\u00edvne propagova\u0165 produkty a slu\u017eby pomocou modern\u00fdch marketingov\u00fdch n\u00e1strojov. \u2705","breadcrumb":{"@id":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#primaryimage","url":"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-ekonomicke-softvery.png","contentUrl":"https:\/\/www.vita.sk\/wp-content\/uploads\/2020\/11\/kurz-ekonomicke-softvery.png","width":360,"height":360,"caption":"Online kurz Marketing, reklama a pr\u00e1vo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vita.sk\/online-kurz-marketing-a-reklama\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"VITA Academy","item":"https:\/\/www.vita.sk\/cs\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.vita.sk\/shop\/"},{"@type":"ListItem","position":3,"name":"Marketing, Reklama a Pr\u00e1vo","item":"https:\/\/www.vita.sk\/online-kurzy-marketing-reklama-a-pravo\/"},{"@type":"ListItem","position":4,"name":"Marketingov\u00e9 N\u00e1stroje","item":"https:\/\/www.vita.sk\/en\/online-kurzy-marketingove-nastroje\/"},{"@type":"ListItem","position":5,"name":"Online kurz Marketing a Reklama"}]},{"@type":"WebSite","@id":"https:\/\/www.vita.sk\/#website","url":"https:\/\/www.vita.sk\/","name":"VITA","description":"","publisher":{"@id":"https:\/\/www.vita.sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vita.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"email":"admin@vita.sk","logo":"https:\/\/www.vita.sk\/img\/vita_logo.png ","address":{"type":"PostalAddress","streetAddress":"Tom\u00e1\u0161ikova 50\/A","addressLocality":"Bratislava","postalCode":"83104","addressCountry":{"name":"SK","type":"Country"}},"contactPoint":{"type":"ContactPoint","telephone":"+421 907 375\u00a0543","Email":"admin@vita.sk","contactType":"customer service"},"sameAs":["https:\/\/www.facebook.com\/VitaAcademySK\/","https:\/\/www.linkedin.com\/company\/vita-academy\/"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product\/7784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/types\/product"}],"author":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/comments?post=7784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/media\/4529"}],"wp:attachment":[{"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/media?parent=7784"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product_brand?post=7784"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product_cat?post=7784"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.vita.sk\/cs\/wp-json\/wp\/v2\/product_tag?post=7784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}