{"id":91,"count":4,"description":"Online kurzy Copywriting s\u00fa zameran\u00e9 na tvorbu presved\u010div\u00fdch marketingov\u00fdch textov, reklamn\u00fdch sloganov, \u010dl\u00e1nkov, webov\u00e9ho obsahu, textov pre soci\u00e1lne siete a optimaliz\u00e1ciu obsahu pre pou\u017e\u00edvate\u013eov aj vyh\u013ead\u00e1va\u010de. V Copywriting I. Za\u010diato\u010dn\u00edk<\/a><\/strong> sa nau\u010d\u00edte z\u00e1kladn\u00e9 princ\u00edpy copywritingu, pracova\u0165 so SMART cie\u013emi, modelom 5Ws, marketingov\u00fdmi modelmi AIDA a ADAM, lievikom, mot\u00fdlikov\u00fdm modelom, technikou Slippery Slide a frameworkom STDC. Osvoj\u00edte si tvorbu \u00fa\u010dinn\u00fdch CTA, identifik\u00e1ciu cie\u013eov\u00fdch skup\u00edn, komunik\u00e1ciu vlastnost\u00ed a benefitov produktov, tvorbu marketingov\u00fdch argumentov, \u010dl\u00e1nkov a odborn\u00fdch textov a kontrolu pravopisu a gramatiky. Copywriting II. Mierne Pokro\u010dil\u00fd<\/a><\/strong> rozv\u00edja pokro\u010dil\u00e9 techniky p\u00edsania, storytelling, tvorbu sloganov a titulkov, pr\u00e1cu s k\u013e\u00fa\u010dov\u00fdmi slovami, Google Trends, SEO, Screaming Frog, WordPress a \u0161trukt\u00farovanie webov\u00e9ho obsahu. Kurz sa venuje aj Google Analytics 4, Matomo, webovej analytike, konverzi\u00e1m, segmentom, dimenzi\u00e1m a metrik\u00e1m, marketingov\u00fdm rozpo\u010dtom, grafike a pr\u00e1ci s farbami. Online kurzy Copywriting rozv\u00edjaj\u00fa praktick\u00e9 zru\u010dnosti vyu\u017eite\u013en\u00e9 pre copywriterov, content market\u00e9rov, online market\u00e9rov, SEO a PPC \u0161pecialistov, spr\u00e1vcov soci\u00e1lnych siet\u00ed, blogerov, podnikate\u013eov a spr\u00e1vcov webstr\u00e1nok a eshopov. Tieto kurzy v\u00e1m pom\u00f4\u017eu vytv\u00e1ra\u0165 zrozumite\u013en\u00e9 a presved\u010div\u00e9 texty, lep\u0161ie komunikova\u0165 hodnotu produktov a slu\u017eieb, optimalizova\u0165 obsah pre SEO a podporova\u0165 marketingov\u00e9 ciele a konverzie.","link":"https:\/\/www.vita.sk\/cs\/online-kurzy-copywriting\/","name":"Copywriting","slug":"online-kurzy-copywriting","taxonomy":"product_cat","parent":70,"meta":[],"yoast_head":"\nCopywriting | VITA<\/title>\n<meta name=\"description\" content=\"Online kurzy Copywriting v\u00e1s nau\u010dia reklamn\u00e9 texty, slogany, CTA, AIDA, STDC, storytelling, SEO, k\u013e\u00fa\u010dov\u00e9 slov\u00e1, WordPress a tvorbu obsahu. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vita.sk\/online-kurzy-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" 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