{"id":94,"count":7,"description":"Kurzy Google Analytics s\u00fa pre teba ide\u00e1lne, ak sa chce\u0161 nau\u010di\u0165 analyzova\u0165 svoje internetov\u00e9 str\u00e1nky. Nau\u010d\u00edme \u0165a vyu\u017e\u00edva\u0165 Google Analytics tak, aby bol prospe\u0161n\u00fd pre tvoj projekt. Zvl\u00e1dne\u0161 jednoduch\u00fa aj pokro\u010dil\u00fa implement\u00e1ciu Google Analytics. Tie\u017e \u0165a nau\u010d\u00edme mera\u0165 konverziOnline kurzy Google Analytics s\u00fa zameran\u00e9 na webov\u00fa analytiku, meranie n\u00e1v\u0161tevnosti, anal\u00fdzu spr\u00e1vania pou\u017e\u00edvate\u013eov, marketingov\u00e9 kampane, udalosti, konverzie, segmenty, dimenzie, metriky a tvorbu analytick\u00fdch reportov v Google Analytics 4 (GA4). V Google Analytics 4 GA4 I. Za\u010diato\u010dn\u00edk<\/a><\/strong> sa nau\u010d\u00edte orientova\u0165 v pou\u017e\u00edvate\u013eskom rozhran\u00ed GA4, analyzova\u0165 n\u00e1v\u0161tevnos\u0165 a akviz\u00edciu, pracova\u0165 s URL a UTM parametrami, segmentova\u0165 pou\u017e\u00edvate\u013eov, pou\u017e\u00edva\u0165 dimenzie a metriky a prep\u00e1ja\u0165 Google Analytics s Google Ads, Google Search Console a Microsoft Power BI. Google Analytics 4 GA4 II. Mierne Pokro\u010dil\u00fd<\/a><\/strong> rozv\u00edja pr\u00e1cu s udalos\u0165ami, intern\u00fdm vyh\u013ead\u00e1van\u00edm, konverziami, k\u013e\u00fa\u010dov\u00fdmi udalos\u0165ami, z\u00e1kazn\u00edckymi cestami, vlastn\u00fdmi dashboardmi, analytick\u00fdmi modelmi a n\u00e1strojom Matomo. V Google Analytics 4 GA4 III. Pokro\u010dil\u00fd<\/a><\/strong> sa nau\u010d\u00edte vyu\u017e\u00edva\u0165 pokro\u010dil\u00e9 analytick\u00e9 met\u00f3dy, Google Analytics AI Advisor, umel\u00fa inteligenciu a prompt engineering pri interpret\u00e1cii d\u00e1t, kohortov\u00fa anal\u00fdzu, retenciu pou\u017e\u00edvate\u013eov a anal\u00fdzu konverzn\u00fdch lievikov. Google Analytics Faily a Audit \u00da\u010dtu<\/a><\/strong> dop\u013a\u0148a kateg\u00f3riu o kontrolu analytick\u00e9ho \u00fa\u010dtu, identifik\u00e1ciu ch\u00fdb, segmenty, filtre, publikum, demografick\u00e9 \u00fadaje a vyhodnocovanie spr\u00e1vnosti merania. Online kurzy Google Analytics rozv\u00edjaj\u00fa praktick\u00e9 zru\u010dnosti vyu\u017eite\u013en\u00e9 pre webov\u00fdch analytikov, digit\u00e1lnych a online market\u00e9rov, PPC \u0161pecialistov, marketingov\u00fdch mana\u017e\u00e9rov, e-commerce mana\u017e\u00e9rov, podnikate\u013eov a spr\u00e1vcov webstr\u00e1nok a eshopov. Tieto kurzy v\u00e1m pom\u00f4\u017eu spr\u00e1vne mera\u0165 v\u00fdkonnos\u0165 webu a marketingov\u00fdch kampan\u00ed, analyzova\u0165 spr\u00e1vanie pou\u017e\u00edvate\u013eov, vytv\u00e1ra\u0165 reporty a dashboardy a prij\u00edma\u0165 marketingov\u00e9 rozhodnutia zalo\u017een\u00e9 na d\u00e1tach.e a sledova\u0165 udalosti. Osvoj\u00ed\u0161 si spr\u00e1vnu interpret\u00e1ciu zozbieran\u00fdch \u00fadajov a pokro\u010dil\u00e9 mo\u017enosti merania v\u00fdkonnosti webu. Ako absolvent kurzov Google Analytics hravo zvl\u00e1dne\u0161 pou\u017e\u00edva\u0165 segmenty z kni\u017en\u00edc. Prisp\u00f4sobi\u0165 si Google Analytics pod\u013ea svojich potrieb bude pre teba samozrejmos\u0165ou.","link":"https:\/\/www.vita.sk\/cs\/online-kurzy-google-analytics\/","name":"Google Analytics","slug":"online-kurzy-google-analytics","taxonomy":"product_cat","parent":70,"meta":[],"yoast_head":"\nGoogle Analytics | VITA<\/title>\n<meta name=\"description\" content=\"Online kurzy Google Analytics v\u00e1s nau\u010dia GA4, udalosti, konverzie, UTM, segmenty, metriky, reporty, Power BI, audity a pokro\u010dil\u00fa webov\u00fa analytiku. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vita.sk\/online-kurzy-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics arch\u00edvy\" \/>\n<meta property=\"og:description\" content=\"Online 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