{"id":95,"count":2,"description":"Online kurzy Internet Marketing s\u00fa zameran\u00e9 na propag\u00e1ciu produktov, slu\u017eieb a zna\u010diek na internete, digit\u00e1lne marketingov\u00e9 kan\u00e1ly, SEO, PPC reklamu, k\u013e\u00fa\u010dov\u00e9 slov\u00e1, webov\u00fa analytiku, konverzie a pl\u00e1novanie online marketingov\u00fdch kampan\u00ed. V Internet Marketing I. Za\u010diato\u010dn\u00edk<\/a><\/strong> sa nau\u010d\u00edte z\u00e1klady internetov\u00e9ho a digit\u00e1lneho marketingu, analyzova\u0165 vlastn\u00e9 webstr\u00e1nky a konkurenciu, pracova\u0165 s vlastnos\u0165ami a benefitmi produktov, marketingov\u00fdmi kan\u00e1lmi, SimilarWeb, Plausible, Google Trends, k\u013e\u00fa\u010dov\u00fdmi slovami, SEO a Google Ads. Osvoj\u00edte si pr\u00e1cu s cie\u013emi a konverziami, pochop\u00edte rozdiely medzi SEO, SEM a PPC a nau\u010d\u00edte sa pripravova\u0165 a vyhodnocova\u0165 z\u00e1kladn\u00e9 online marketingov\u00e9 aktivity. Internet Marketing II. Mierne Pokro\u010dil\u00fd<\/a><\/strong> rozv\u00edja anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov, Google Ads a PPC reklamu, vyh\u013ead\u00e1vacie dopyty, Pl\u00e1nova\u010d k\u013e\u00fa\u010dov\u00fdch slov, long-tail fr\u00e1zy, anal\u00fdzu konkurencie, SimilarWeb, branding, Business Model a optimaliz\u00e1ciu reklamn\u00fdch kampan\u00ed. Nau\u010d\u00edte sa tie\u017e identifikova\u0165 \u010dast\u00e9 chyby a zlyhania kampan\u00ed, pracova\u0165 s konkuren\u010dn\u00fdmi v\u00fdhodami, digit\u00e1lnou reklamou a vyhodnocova\u0165 v\u00fdsledky marketingov\u00fdch aktiv\u00edt na z\u00e1klade d\u00e1t. Online kurzy Internet Marketing rozv\u00edjaj\u00fa praktick\u00e9 zru\u010dnosti vyu\u017eite\u013en\u00e9 pre online a digit\u00e1lnych market\u00e9rov, PPC a SEO \u0161pecialistov, podnikate\u013eov, mana\u017e\u00e9rov, copywriterov, blogerov, spr\u00e1vcov webstr\u00e1nok a eshopov a pracovn\u00edkov marketingov\u00fdch agent\u00far. Tieto kurzy v\u00e1m pom\u00f4\u017eu pochopi\u0165 fungovanie internetov\u00e9ho marketingu, vybera\u0165 vhodn\u00e9 marketingov\u00e9 kan\u00e1ly, pripravova\u0165 online kampane, analyzova\u0165 ich v\u00fdsledky a systematicky zlep\u0161ova\u0165 propag\u00e1ciu produktov a slu\u017eieb na internete.","link":"https:\/\/www.vita.sk\/cs\/online-kurzy-internet-marketing\/","name":"Internet Marketing","slug":"online-kurzy-internet-marketing","taxonomy":"product_cat","parent":70,"meta":[],"yoast_head":"\nInternet Marketing | VITA<\/title>\n<meta name=\"description\" content=\"Online kurzy Internet Marketing v\u00e1s nau\u010dia SEO, PPC, Google Ads, k\u013e\u00fa\u010dov\u00e9 slov\u00e1, Google Trends, konverzie, analytiku a pl\u00e1novanie online kampan\u00ed. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vita.sk\/online-kurzy-internet-marketing\/\" 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