{"id":1052,"date":"2021-08-28T11:27:35","date_gmt":"2021-08-28T09:27:35","guid":{"rendered":"http:\/\/vita.sk.vps324.nameserver.sk\/?post_type=product&#038;p=1052"},"modified":"2026-04-26T13:04:21","modified_gmt":"2026-04-26T11:04:21","slug":"online-kurz-facebook-marketing-ii-mierne-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/","title":{"rendered":"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd"},"content":{"rendered":"<p class=\"\" data-start=\"0\" data-end=\"429\">Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165\u202f rozv\u00edja\u0165 a zdokona\u013eova\u0165 marketingov\u00e9 aktivity na Facebooku (Meta) pomocou pokro\u010dil\u00fdch n\u00e1strojov a strat\u00e9gi\u00ed. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na Facebook Marketing.<\/strong> Osvoj\u00edte si kvalifikovan\u00e9 pr\u00edstupy k pl\u00e1novaniu, automatiz\u00e1cii, reklame a analytike. V kurze sa nau\u010d\u00edte, ako efekt\u00edvne pl\u00e1nova\u0165 pr\u00edspevky a vyu\u017e\u00edva\u0165 n\u00e1stroje ako OneApp a IFTTT na automatiz\u00e1ciu va\u0161ej komunik\u00e1cie. Spozn\u00e1te n\u00e1stroje na tvorbu publika\u010dn\u00fdch kalend\u00e1rov, nastavovanie automatick\u00fdch odpoved\u00ed, ako aj spr\u00e1vne vyu\u017eitie CTA v\u00fdziev na akciu. Vysvetl\u00edme v\u00e1m, ak\u00e9 chyby sa naj\u010dastej\u0161ie robia pri publikovan\u00ed obsahu, ako ich odhali\u0165 pomocou n\u00e1strojov ako Debugger, OGP alebo Texto, a ako na ne spr\u00e1vne reagova\u0165. D\u00f4le\u017eitou \u010das\u0165ou kurzu je aj prezent\u00e1cia produktov a slu\u017eieb. Nau\u010d\u00edte sa, ako zd\u00f4razni\u0165 ich vlastnosti a v\u00fdhody, ako zauja\u0165 cie\u013eov\u00e9 publikum a vytvori\u0165 efekt\u00edvne komunika\u010dn\u00e9 scen\u00e1re. V r\u00e1mci strat\u00e9gie sa pozrieme aj na konkuren\u010dn\u00e9 prostredie, pr\u00e1cu so z\u013eavami a koncept PIR. V praktickej \u010dasti sa zameriame na vytv\u00e1ranie marketingov\u00fdch kampan\u00ed, pr\u00e1cu s Meta Business Managerom, nastavovanie cie\u013eov, sledovanie v\u00fdkonnosti kampan\u00ed cez Spr\u00e1vcu rekl\u00e1m, ako aj analytiku pomocou pixel k\u00f3du a URL zna\u010dkova\u010dov. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou je aj tvorba kreat\u00edvneho obsahu a copywritingm kde si precvi\u010d\u00edte tvorbu reklamn\u00fdch nadpisov, obr\u00e1zkov, pr\u00edspevkov a textov pomocou n\u00e1strojov ako Canva \u010di Photopea. Zist\u00edte, ako prepoji\u0165 reklamy s analytikou, ako optimalizova\u0165 n\u00e1vratnos\u0165 invest\u00edci\u00ed a ako vyhodnocova\u0165 v\u00fdkon kampan\u00ed cez Facebook Pixel. Je vhodn\u00fd pre freelancerov, market\u00e9rov, podnikate\u013eov, ale aj zamestnancov \u0161t\u00e1tnej a verejnej spr\u00e1vy, ktor\u00ed chc\u00fa preh\u013abi\u0165 svoje znalosti o Facebook marketingu a posun\u00fa\u0165 svoje zru\u010dnosti na profesion\u00e1lnu \u00farove\u0148. Ak sa chcete skuto\u010dne nau\u010di\u0165 pou\u017e\u00edva\u0165 Facebook (Meta) Marketing, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165\u202f rozv\u00edja\u0165 a zdokona\u013eova\u0165 marketingov\u00e9 aktivity na Facebooku (Meta) pomocou pokro\u010dil\u00fdch n\u00e1strojov a strat\u00e9gi\u00ed. Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na Facebook Marketing. Osvoj\u00edte si kvalifikovan\u00e9 pr\u00edstupy k pl\u00e1novaniu, automatiz\u00e1cii, reklame a analytike.","protected":false},"author":4,"featured_media":1053,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,92,73],"product_tag":[183],"class_list":{"0":"post-1052","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-online-kurzy-facebook-marketing","8":"product_cat-bez-kategorie","9":"product_tag-marketing","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V online kurze Facebook Marketing pre mierne pokro\u010dil\u00fdch v\u00e1s nau\u010d\u00edme pokro\u010dilej\u0161ie techniky spr\u00e1vy Facebook str\u00e1nok a pr\u00edspevkov. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd\" \/>\n<meta property=\"og:description\" content=\"V online kurze Facebook Marketing pre mierne pokro\u010dil\u00fdch v\u00e1s nau\u010d\u00edme pokro\u010dilej\u0161ie techniky spr\u00e1vy Facebook str\u00e1nok a pr\u00edspevkov. \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/\" \/>\n<meta property=\"og:site_name\" content=\"VITA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VitaAcademySK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-26T11:04:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vita.sk\/wp-content\/uploads\/2019\/08\/facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/\",\n\t            \"url\": \"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/\",\n\t            \"name\": \"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd {Y} | VITA\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2019\/08\/facebook.png\",\n\t            \"datePublished\": \"2021-08-28T09:27:35+00:00\",\n\t            \"dateModified\": \"2026-04-26T11:04:21+00:00\",\n\t            \"description\": \"V online kurze Facebook Marketing pre mierne pokro\u010dil\u00fdch v\u00e1s nau\u010d\u00edme pokro\u010dilej\u0161ie techniky spr\u00e1vy Facebook str\u00e1nok a pr\u00edspevkov. \u2705\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"en-US\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2019\/08\/facebook.png\",\n\t            \"contentUrl\": \"https:\/\/www.vita.sk\/wp-content\/uploads\/2019\/08\/facebook.png\",\n\t            \"width\": 360,\n\t            \"height\": 360,\n\t            \"caption\": \"Online kurz Facebook\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"VITA Academy\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/en\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Shop\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/shop\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Marketing, Reklama a Pr\u00e1vo\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/online-kurzy-marketing-reklama-a-pravo\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 4,\n\t                    \"name\": \"Facebook Marketing\",\n\t                    \"item\": \"https:\/\/www.vita.sk\/online-kurzy-facebook-marketing\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 5,\n\t                    \"name\": \"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.vita.sk\/#website\",\n\t            \"url\": \"https:\/\/www.vita.sk\/\",\n\t            \"name\": \"VITA\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.vita.sk\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.vita.sk\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"email\": \"admin@vita.sk\",\n\t            \"logo\": \"https:\/\/www.vita.sk\/img\/vita_logo.png \",\n\t            \"address\": {\n\t                \"type\": \"PostalAddress\",\n\t                \"streetAddress\": \"Tom\u00e1\u0161ikova 50\/A\",\n\t                \"addressLocality\": \"Bratislava\",\n\t                \"postalCode\": \"83104\",\n\t                \"addressCountry\": {\n\t                    \"name\": \"SK\",\n\t                    \"type\": \"Country\"\n\t                }\n\t            },\n\t            \"contactPoint\": {\n\t                \"type\": \"ContactPoint\",\n\t                \"telephone\": \"+421 907 375\u00a0543\",\n\t                \"Email\": \"admin@vita.sk\",\n\t                \"contactType\": \"customer service\"\n\t            },\n\t            \"sameAs\": [\n\t                \"https:\/\/www.facebook.com\/VitaAcademySK\/\",\n\t                \"https:\/\/www.linkedin.com\/company\/vita-academy\/\"\n\t            ]\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd 2026 | VITA","description":"V online kurze Facebook Marketing pre mierne pokro\u010dil\u00fdch v\u00e1s nau\u010d\u00edme pokro\u010dilej\u0161ie techniky spr\u00e1vy Facebook str\u00e1nok a pr\u00edspevkov. \u2705","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/","og_locale":"en_US","og_type":"article","og_title":"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd","og_description":"V online kurze Facebook Marketing pre mierne pokro\u010dil\u00fdch v\u00e1s nau\u010d\u00edme pokro\u010dilej\u0161ie techniky spr\u00e1vy Facebook str\u00e1nok a pr\u00edspevkov. \u2705","og_url":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/","og_site_name":"VITA","article_publisher":"https:\/\/www.facebook.com\/VitaAcademySK","article_modified_time":"2026-04-26T11:04:21+00:00","og_image":[{"width":360,"height":360,"url":"https:\/\/www.vita.sk\/wp-content\/uploads\/2019\/08\/facebook.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/","url":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/","name":"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd {Y} | VITA","isPartOf":{"@id":"https:\/\/www.vita.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#primaryimage"},"image":{"@id":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vita.sk\/wp-content\/uploads\/2019\/08\/facebook.png","datePublished":"2021-08-28T09:27:35+00:00","dateModified":"2026-04-26T11:04:21+00:00","description":"V online kurze Facebook Marketing pre mierne pokro\u010dil\u00fdch v\u00e1s nau\u010d\u00edme pokro\u010dilej\u0161ie techniky spr\u00e1vy Facebook str\u00e1nok a pr\u00edspevkov. \u2705","breadcrumb":{"@id":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#primaryimage","url":"https:\/\/www.vita.sk\/wp-content\/uploads\/2019\/08\/facebook.png","contentUrl":"https:\/\/www.vita.sk\/wp-content\/uploads\/2019\/08\/facebook.png","width":360,"height":360,"caption":"Online kurz Facebook"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vita.sk\/online-kurz-facebook-marketing-ii-mierne-pokrocily\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"VITA Academy","item":"https:\/\/www.vita.sk\/en\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.vita.sk\/shop\/"},{"@type":"ListItem","position":3,"name":"Marketing, Reklama a Pr\u00e1vo","item":"https:\/\/www.vita.sk\/online-kurzy-marketing-reklama-a-pravo\/"},{"@type":"ListItem","position":4,"name":"Facebook Marketing","item":"https:\/\/www.vita.sk\/online-kurzy-facebook-marketing\/"},{"@type":"ListItem","position":5,"name":"Online kurz Facebook Marketing II. Mierne Pokro\u010dil\u00fd"}]},{"@type":"WebSite","@id":"https:\/\/www.vita.sk\/#website","url":"https:\/\/www.vita.sk\/","name":"VITA","description":"","publisher":{"@id":"https:\/\/www.vita.sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vita.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"email":"admin@vita.sk","logo":"https:\/\/www.vita.sk\/img\/vita_logo.png ","address":{"type":"PostalAddress","streetAddress":"Tom\u00e1\u0161ikova 50\/A","addressLocality":"Bratislava","postalCode":"83104","addressCountry":{"name":"SK","type":"Country"}},"contactPoint":{"type":"ContactPoint","telephone":"+421 907 375\u00a0543","Email":"admin@vita.sk","contactType":"customer service"},"sameAs":["https:\/\/www.facebook.com\/VitaAcademySK\/","https:\/\/www.linkedin.com\/company\/vita-academy\/"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/product\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/types\/product"}],"author":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/comments?post=1052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/media\/1053"}],"wp:attachment":[{"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/media?parent=1052"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/product_brand?post=1052"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/product_cat?post=1052"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.vita.sk\/en\/wp-json\/wp\/v2\/product_tag?post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}