{"id":10902,"date":"2022-10-31T15:31:44","date_gmt":"2022-10-31T14:31:44","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=10902"},"modified":"2026-10-13T14:39:03","modified_gmt":"2026-10-13T12:39:03","slug":"online-kurz-digitalny-online-marketing-i-zaciatocnik","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-digitalny-online-marketing-i-zaciatocnik\/","title":{"rendered":"Online kurz Digit\u00e1lny Marketing I. Za\u010diato\u010dn\u00edk"},"content":{"rendered":"<p>Online kurz Digit\u00e1lny Marketing I. Za\u010diato\u010dn\u00edk je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 pl\u00e1nova\u0165 online propag\u00e1ciu, rozumie\u0165 reklame a vyhodnocova\u0165 marketingov\u00e9 aktivity pomocou d\u00e1t. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Digit\u00e1lny Marketing<\/strong>. Za\u010dneme rozdielmi medzi tradi\u010dn\u00fdm a online marketingom, marketingov\u00fdm mixom a pr\u00edpravou briefu, ktor\u00fd pom\u00e1ha zrozumite\u013ene ur\u010di\u0165 zadanie, ciele a o\u010dak\u00e1vania od marketingov\u00fdch aktiv\u00edt. Na pr\u00edpadovej \u0161t\u00fadii si uk\u00e1\u017eeme, ako zostavi\u0165 profil podniku, ur\u010di\u0165 zodpovednosti v t\u00edme pomocou RACI matice a pripravi\u0165 marketingov\u00fd pl\u00e1n. Vysvetl\u00edme si STDC framework See, Think, Do, Care a jeho vyu\u017eitie pri pl\u00e1novan\u00ed komunik\u00e1cie pre r\u00f4zne skupiny z\u00e1kazn\u00edkov. Nau\u010d\u00edte sa rozli\u0161ova\u0165 vlastnosti a benefity produktov a formulova\u0165 zrozumite\u013en\u00e9 posolstvo. Marketingov\u00e9 pers\u00f3ny v\u00e1m pom\u00f4\u017eu uva\u017eova\u0165 o potreb\u00e1ch publika a vhodn\u00fdch komunika\u010dn\u00fdch kan\u00e1loch.<\/p>\n<p>Nadvia\u017eeme \u00favodom do PPC reklamy a tvorbou prv\u00fdch kampan\u00ed v Google Ads. Uk\u00e1\u017eeme si anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov, pl\u00e1nova\u010d Keyword Planner a pr\u00e1cu s reklamn\u00fdmi rozpo\u010dtami. Spozn\u00e1te v\u00fdznam ukazovate\u013eov ROAS a PNO aj pr\u00edklady kampan\u00ed v Meta Ads a TikTok Ads. Google Analytics 4 si predstav\u00edme prostredn\u00edctvom demo \u00fa\u010dtu a orient\u00e1cie v pou\u017e\u00edvate\u013eskom rozhran\u00ed. Objasn\u00edme si SMART ciele a v\u00fdznam konverzi\u00ed pri hodnoten\u00ed marketingu. Pri anal\u00fdze konkurencie a webov vyu\u017eijeme Similarweb a n\u00e1stroje na zis\u0165ovanie pou\u017e\u00edvan\u00fdch technol\u00f3gi\u00ed. Obozn\u00e1mime sa aj s Matomo a teplotn\u00fdmi mapami Microsoft Clarity, ktor\u00e9 pom\u00e1haj\u00fa sk\u00fama\u0165 spr\u00e1vanie n\u00e1v\u0161tevn\u00edkov webu.<\/p>\n<p>\u010eal\u0161ia \u010das\u0165 sa venuje pl\u00e1novaniu \u00faloh, zdrojov a marketingov\u00fdch n\u00e1kladov v Microsoft Project. Z\u00edskate tie\u017e \u00favodn\u00fd preh\u013ead o affiliate marketingu a odpor\u00fa\u010dania na vytvorenie vlastn\u00e9ho portf\u00f3lia projektov. Kurz prebieha online v sloven\u010dine a umo\u017e\u0148uje v\u00e1m \u0161tudova\u0165 vlastn\u00fdm tempom po\u010das ro\u010dn\u00e9ho pr\u00edstupu k v\u00fdu\u010dbe. Vide\u00e1 dop\u013a\u0148aj\u00fa textov\u00e9 lekcie, prezent\u00e1cie, \u0165ah\u00e1ky a priebe\u017en\u00fd aj z\u00e1vere\u010dn\u00fd test. Predch\u00e1dzaj\u00face sk\u00fasenosti s PPC alebo analytikou nepotrebujete. Po \u00faspe\u0161nom absolvovan\u00ed z\u00edskate certifik\u00e1t VITA. Ak sa chcete skuto\u010dne nau\u010di\u0165 z\u00e1klady digit\u00e1lneho marketingu a sta\u0165 sa istej\u0161\u00edmi pri pl\u00e1novan\u00ed online propag\u00e1cie, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":".","protected":false},"author":27,"featured_media":4523,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[476,70,73],"product_tag":[1146,1162,1164,1182,1680,1681,1682,1683,183,230,1062,1063],"class_list":{"0":"post-10902","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-digitalny-marketing","7":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","8":"product_cat-bez-kategorie","9":"product_tag-webova-analytika","10":"product_tag-ppc-reklama","11":"product_tag-google-ads","12":"product_tag-google-analytics-4","13":"product_tag-stdc","14":"product_tag-marketingove-persony","15":"product_tag-klucove-slova","16":"product_tag-marketingove-rozpocty","17":"product_tag-marketing","18":"product_tag-reklama-a-pravo","19":"product_tag-digitalny-marketing","20":"product_tag-online-marketing","22":"first","23":"instock","24":"sale","25":"sold-individually","26":"taxable","27":"shipping-taxable","28":"purchasable","29":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Digit\u00e1lny Marketing I. 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