{"id":16838,"date":"2023-11-08T13:20:04","date_gmt":"2023-11-08T12:20:04","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=16838"},"modified":"2026-10-15T13:57:32","modified_gmt":"2026-10-15T11:57:32","slug":"online-kurz-google-business-profile-google-firemny-profil","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-google-business-profile-google-firemny-profil\/","title":{"rendered":"Online kurz Google Business Profile (Google Firemn\u00fd Profil)"},"content":{"rendered":"<p>Online kurz Google Business Profile (Google Firemn\u00fd Profil) je ur\u010den\u00fd z\u00e1ujemcom, ktor\u00ed chc\u00fa zlep\u0161i\u0165 prezent\u00e1ciu svojej firmy vo Vyh\u013ead\u00e1van\u00ed Google a v Map\u00e1ch Google. <strong>Ide o certifikovan\u00fd online kurz na Google Business Profile.<\/strong> Spolo\u010dne sa nau\u010d\u00edme spravova\u0165 firemn\u00fd profil, pracova\u0165 s fotografiami a vyu\u017e\u00edva\u0165 dostupn\u00e9 \u0161tatistiky pri pravidelnej kontrole jeho v\u00fdsledkov. Vysvetl\u00edme si v\u00fdznam ukazovate\u013ea sily profilu, identifik\u00e1tora profilu a \u0161t\u00edtkov na organiz\u00e1ciu spr\u00e1vy. Prejdeme si aj ude\u013eovanie pr\u00edstupu \u010fal\u0161\u00edm osob\u00e1m, aby mohli na aktualiz\u00e1cii \u00fadajov a obsahu spolupracova\u0165 majitelia, zamestnanci \u010di poveren\u00ed market\u00e9ri. Z\u00edskate preh\u013ead o mo\u017enostiach, ktor\u00e9 pom\u00e1haj\u00fa z\u00e1kazn\u00edkom n\u00e1js\u0165 relevantn\u00e9 inform\u00e1cie o va\u0161ej prev\u00e1dzke alebo slu\u017eb\u00e1ch. Kurz vyu\u017eij\u00fa najm\u00e4 lok\u00e1lne firmy a poskytovatelia slu\u017eieb s osobn\u00fdm kontaktom so z\u00e1kazn\u00edkmi.<\/p>\n<p>&nbsp;<\/p>\n<p>Google Business Profile prepoj\u00edme so z\u00e1kladmi lok\u00e1lneho marketingu, fungovan\u00edm vyh\u013ead\u00e1vania a tvorbou zrozumite\u013en\u00e9ho obsahu. Pozrieme sa na chyby webov\u00fdch str\u00e1nok, ktor\u00e9 m\u00f4\u017eu komplikova\u0165 ich vyh\u013eadate\u013enos\u0165, a na s\u00favislosti medzi firemn\u00fdm profilom a webovou prezent\u00e1ciou. Nau\u010d\u00edme sa odli\u0161ova\u0165 vlastnosti produktov od ich pr\u00ednosov pre z\u00e1kazn\u00edka a prenies\u0165 ich do konkr\u00e9tnych marketingov\u00fdch textov. Pri komunik\u00e1cii vyu\u017eijeme princ\u00edpy proakt\u00edvneho copywritingu, pr\u00e1cu s konkurenciou a vecn\u00e9 reakcie na sp\u00e4tn\u00fa v\u00e4zbu. \u010ealej sa zameriame na pr\u00edpravu pr\u00edspevkov, pl\u00e1novanie publikovania a mo\u017enosti automatiz\u00e1cie pomocou publika\u010dn\u00fdch n\u00e1strojov. Vysvetl\u00edme si v\u00fdznam v\u00fdziev k akcii, aby z\u00e1kazn\u00edk vedel, ak\u00fd \u010fal\u0161\u00ed krok m\u00f4\u017ee urobi\u0165. Z\u00edskan\u00e9 postupy m\u00f4\u017eete pou\u017ei\u0165 pri propag\u00e1cii slu\u017eieb, sez\u00f3nnych pon\u00fak alebo noviniek vo va\u0161ej prev\u00e1dzke.<\/p>\n<p>&nbsp;<\/p>\n<p>Kurz absolvujete plne online, v sloven\u010dine a vlastn\u00fdm tempom. K dispoz\u00edcii z\u00edskate ro\u010dn\u00fd pr\u00edstup, prezent\u00e1ciu, \u0165ah\u00e1ky a materi\u00e1ly na stiahnutie, ku ktor\u00fdm sa m\u00f4\u017eete vraca\u0165 pri ka\u017edodennej spr\u00e1ve profilu. Odpor\u00fa\u010dame priebe\u017ene kontrolova\u0165 \u00fadaje opr\u00e1vnenej firmy, pripravova\u0165 n\u00e1vrhy pr\u00edspevkov a sledova\u0165 dostupn\u00e9 ukazovatele interakci\u00ed. Na praktick\u00e9 \u00fapravy potrebujete \u00fa\u010det Google a opr\u00e1vnenie spravova\u0165 pr\u00edslu\u0161n\u00fd profil. Po \u00faspe\u0161nom absolvovan\u00ed z\u00edskate certifik\u00e1t VITA a praktick\u00fd z\u00e1klad na samostatn\u00fa spr\u00e1vu firemnej prezent\u00e1cie v Google. Ak sa chcete skuto\u010dne nau\u010di\u0165 spravova\u0165 Google Business Profile a vyu\u017e\u00edva\u0165 Google Firemn\u00fd profil v lok\u00e1lnom marketingu, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Google Business Profile (Google Firemn\u00fd Profil) v\u00e1m pom\u00f4\u017ee zvl\u00e1dnu\u0165 spr\u00e1vu firemnej prezent\u00e1cie v Google a Map\u00e1ch Google. Nau\u010d\u00edme v\u00e1s pracova\u0165 s fotografiami, \u0161tatistikami, pr\u00edstupmi pou\u017e\u00edvate\u013eov a pl\u00e1novan\u00edm pr\u00edspevkov.","protected":false},"author":4,"featured_media":17423,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,73,435],"product_tag":[197,436,527,1727,1728,1729,1730,1731,1732,1733,1734,1735,1736],"class_list":{"0":"post-16838","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","7":"product_cat-bez-kategorie","8":"product_cat-online-kurzy-marketingove-nastroje","9":"product_tag-baliky-kurzov-a-predplatne","10":"product_tag-marketingove-nastroje","11":"product_tag-google","12":"product_tag-google-business-profile","13":"product_tag-google-firemny-profil","14":"product_tag-google-my-business","15":"product_tag-google-mapy","16":"product_tag-lokalne-seo","17":"product_tag-lokalny-marketing","18":"product_tag-sprava-firemneho-profilu","19":"product_tag-firemne-prispevky","20":"product_tag-zakaznicke-recenzie","21":"product_tag-planovanie-obsahu","23":"first","24":"instock","25":"sale","26":"virtual","27":"sold-individually","28":"taxable","29":"purchasable","30":"product-type-simple"},"yoast_head":"<!-- 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