{"id":17118,"date":"2024-02-09T13:41:08","date_gmt":"2024-02-09T12:41:08","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=17118"},"modified":"2026-10-14T18:12:19","modified_gmt":"2026-10-14T16:12:19","slug":"online-kurz-instagram-marketing","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-instagram-marketing\/","title":{"rendered":"Online kurz Instagram Marketing I. Za\u010diato\u010dn\u00edk"},"content":{"rendered":"<p>Online kurz Instagram Marketing I. Za\u010diato\u010dn\u00edk je pre v\u00e1s ide\u00e1lny, ak chcete za\u010da\u0165 systematicky spravova\u0165 profil zna\u010dky, pripravova\u0165 obsah a lep\u0161ie rozumie\u0165 tomu, koho na Instagrame oslovujete. <strong>Ide o certifikovan\u00fd online kurz na Instagram marketing.<\/strong> Spolo\u010dne si vysvetl\u00edme zalo\u017eenie a nastavenie firemn\u00e9ho \u00fa\u010dtu, v\u00fdber vhodn\u00fdch form\u00e1tov a ur\u010denie cie\u013eovej skupiny. Obozn\u00e1mime sa s vyu\u017eit\u00edm pr\u00edspevkov, pr\u00edbehov a kr\u00e1tkych vide\u00ed pod\u013ea \u00fa\u010delu komunik\u00e1cie. N\u00e1sledne prepoj\u00edme potreby publika s t\u00e9mami, ktor\u00e9 maj\u00fa pre na\u0161u zna\u010dku v\u00fdznam. Nau\u010d\u00edme sa pripravi\u0165 komunika\u010dn\u00e9 scen\u00e1re a premyslie\u0165 si, \u010do chceme jednotliv\u00fdmi pr\u00edspevkami dosiahnu\u0165. Kurz vyu\u017eijete pri propag\u00e1cii vlastn\u00e9ho podnikania, spr\u00e1ve firemn\u00e9ho profilu aj tvorbe obsahu pre klientov. Z\u00e1kladn\u00e1 orient\u00e1cia v digit\u00e1lnom marketingu v\u00e1m u\u013eah\u010d\u00ed prepojenie postupov s praxou.<\/p>\n<p>&nbsp;<\/p>\n<p>Instagram marketing rozvinieme cez pl\u00e1novanie obsahu, publika\u010dn\u00fd harmonogram a n\u00e1stroje na automatiz\u00e1ciu zverej\u0148ovania. Uk\u00e1\u017eeme si tvorbu v\u00fdziev na akciu (CTA), ktor\u00e9 publiku zrozumite\u013ene vysvetlia \u010fal\u0161\u00ed krok. Pri v\u00fdbere \u010dasu publikovania budeme zoh\u013ead\u0148ova\u0165 konkr\u00e9tnu cie\u013eov\u00fa skupinu a v\u00fdsledky obsahu. Marketingov\u00fd pl\u00e1n usporiadame pomocou modelu STDC (See\u2013Think\u2013Do\u2013Care), ktor\u00fd prep\u00e1ja obsah s r\u00f4znymi z\u00e1mermi publika a starostlivos\u0165ou o z\u00e1kazn\u00edkov. Pri vyhodnocovan\u00ed sa obozn\u00e1mime s metrikami a profesion\u00e1lnym panelom na uk\u00e1\u017ekach z Facebooku. Vysvetl\u00edme si v\u00fdznam dosahu a interakci\u00ed pri posudzovan\u00ed komunik\u00e1cie. \u010ealej sa zameriame na brand voice, tone of voice a copywriting, aby jednotliv\u00e9 pr\u00edspevky p\u00f4sobili zrozumite\u013ene a konzistentne. Bonusov\u00e1 \u010das\u0165 predstav\u00ed tvorbu obr\u00e1zkov v Adobe Firefly a \u00fapravy pomocou funkci\u00ed Generative Fill a Generative Expand v Adobe Photoshop.<\/p>\n<p>&nbsp;<\/p>\n<p>Instagram marketing m\u00f4\u017eete \u0161tudova\u0165 plne online, v sloven\u010dine a vlastn\u00fdm tempom. Z\u00edskate ro\u010dn\u00fd pr\u00edstup, prezent\u00e1ciu, \u0165ah\u00e1ky a materi\u00e1ly na stiahnutie. K lekci\u00e1m sa m\u00f4\u017eete vraca\u0165 pri pr\u00edprave vlastnej komunik\u00e1cie a postupne sk\u00fa\u0161a\u0165 jednotliv\u00e9 n\u00e1stroje. Odpor\u00fa\u010dame za\u010da\u0165 jednou zna\u010dkou, pripravi\u0165 n\u00e1vrhy pr\u00edspevkov a priebe\u017ene porovn\u00e1va\u0165 ich zameranie s potrebami publika. Takto si prepoj\u00edte nastavenie profilu, tvorbu textov, vizu\u00e1lov a pl\u00e1novanie do pou\u017eite\u013en\u00e9ho pracovn\u00e9ho postupu. Po \u00faspe\u0161nom absolvovan\u00ed z\u00edskate certifik\u00e1t VITA. Z\u00edskan\u00e9 z\u00e1klady v\u00e1m pom\u00f4\u017eu pristupova\u0165 k obsahu premyslenej\u0161ie a rozhodova\u0165 sa pod\u013ea cie\u013eov komunik\u00e1cie. Ak sa chcete skuto\u010dne nau\u010di\u0165 Instagram marketing, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Instagram Marketing I.","protected":false},"author":4,"featured_media":18332,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,483,73,435],"product_tag":[183,197,230],"class_list":{"0":"post-17118","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","7":"product_cat-online-kurzy-e-business-a-e-marketing","8":"product_cat-bez-kategorie","9":"product_cat-online-kurzy-marketingove-nastroje","10":"product_tag-marketing","11":"product_tag-baliky-kurzov-a-predplatne","12":"product_tag-reklama-a-pravo","14":"first","15":"instock","16":"sale","17":"virtual","18":"sold-individually","19":"taxable","20":"purchasable","21":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Instagram Marketing I. 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