{"id":18245,"date":"2025-01-08T13:51:15","date_gmt":"2025-01-08T12:51:15","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=18245"},"modified":"2026-05-21T13:22:56","modified_gmt":"2026-05-21T11:22:56","slug":"online-kurz-marketingova-strategia","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-marketingova-strategia\/","title":{"rendered":"Online kurz Marketingov\u00e1 Strat\u00e9gia"},"content":{"rendered":"<p data-start=\"0\" data-end=\"397\">Online kurz Marketingov\u00e1 Strat\u00e9gia je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 vytv\u00e1ra\u0165 efekt\u00edvne marketingov\u00e9 strat\u00e9gie, analyzova\u0165 trh, riadi\u0165 marketingov\u00e9 projekty a pracova\u0165 s modern\u00fdmi analytick\u00fdmi a strategick\u00fdmi n\u00e1strojmi. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Marketingov\u00fa Strat\u00e9giu<\/strong>. V tomto kurze sa nau\u010d\u00edte pochopi\u0165 princ\u00edpy strategick\u00e9ho marketingov\u00e9ho riadenia, vytv\u00e1ra\u0165 marketingov\u00e9 strat\u00e9gie a rozli\u0161ova\u0165 medzi strat\u00e9giou a taktikou v podnikan\u00ed. Z\u00edskate vedomosti o strategick\u00fdch scen\u00e1roch, SWOT anal\u00fdze, KPI a KRI ukazovate\u013eoch a nau\u010d\u00edte sa definova\u0165 marketingov\u00e9 hypot\u00e9zy a validova\u0165 ich v praxi. Kurz sa venuje marketingov\u00fdm frameworkom a modelom ako AIDA, ADAM, STDC, marketingov\u00fd lievik \u010di mot\u00fdlikov\u00fd model. Nau\u010d\u00edte sa navrhova\u0165 marketingov\u00e9 pl\u00e1ny, vytv\u00e1ra\u0165 efekt\u00edvne CTA prvky a pracova\u0165 s technikami ako Slippery Slide alebo Google Messy Middle pri budovan\u00ed marketingovej strat\u00e9gie. Dozviete sa, ako eliminova\u0165 slovn\u00fa vatu a v\u00fdpl\u0148ov\u00e9 slov\u00e1 v marketingov\u00fdch textoch a ako vytv\u00e1ra\u0165 efekt\u00edvnu a presved\u010div\u00fa komunik\u00e1ciu. Z\u00edskate znalosti o projektovom riaden\u00ed v marketingu, definovan\u00ed projektov\u00fdch rol\u00ed, riaden\u00ed riz\u00edk a pl\u00e1novan\u00ed marketingov\u00fdch projektov vr\u00e1tane procesov kvality a kontroln\u00fdch mechanizmov. Kurz sa zameriava aj na tvorbu marketingov\u00fdch pers\u00f3n, Tone of Voice a Brand Voice a nau\u010d\u00edte sa efekt\u00edvne komunikova\u0165 s r\u00f4znymi cie\u013eov\u00fdmi skupinami. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je behavior\u00e1lna psychol\u00f3gia, behavioral nudges a dark patterns, v\u010faka ktor\u00fdm pochop\u00edte princ\u00edpy rozhodovania z\u00e1kazn\u00edkov a fungovanie manipulat\u00edvnych dizajnov\u00fdch vzorcov v marketingu. Nau\u010d\u00edte sa pracova\u0165 s Google Analytics 4, nastavova\u0165 analytiku, analyzova\u0165 konverzie, z\u00e1kazn\u00edcke cesty, k\u013e\u00fa\u010dov\u00e9 udalosti a prep\u00e1ja\u0165 analytick\u00e9 d\u00e1ta s Microsoft Power BI. Z\u00edskate preh\u013ead o analytick\u00fdch n\u00e1strojoch ako Matomo, Wappalyzer alebo BuiltWith a nau\u010d\u00edte sa analyzova\u0165 technologick\u00fd profil webov\u00fdch str\u00e1nok a firiem. Kurz sa venuje aj rozpo\u010dtovaniu marketingov\u00fdch projektov, kontroln\u00fdm zoznamom, minimaliz\u00e1cii ch\u00fdb a technik\u00e1m ako Rubber Duck Debugging pri rie\u0161en\u00ed probl\u00e9mov. S\u00fa\u010das\u0165ou kurzu je aj video marketing, YouTube strat\u00e9gia, monetiz\u00e1cia obsahu, analytika vide\u00ed a pr\u00e1ca s CTA prvkami vo video obsahu. Nau\u010d\u00edte sa aj z\u00e1klady brandingu, vizu\u00e1lnej identity a pr\u00e1ce s farebn\u00fdmi vzorkovn\u00edkmi v grafickom dizajne. Po absolvovan\u00ed kurzu budete schopn\u00ed vytv\u00e1ra\u0165 marketingov\u00e9 strat\u00e9gie, analyzova\u0165 d\u00e1ta, riadi\u0165 marketingov\u00e9 projekty a efekt\u00edvne pracova\u0165 s marketingovou analytikou a komunika\u010dn\u00fdmi modelmi. Ak sa chcete skuto\u010dne nau\u010di\u0165 vytv\u00e1ra\u0165 marketingov\u00e9 strat\u00e9gie a sta\u0165 sa marketingov\u00fdm strat\u00e9gom, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Marketingov\u00e1 Strat\u00e9gia v\u00e1s nau\u010d\u00ed vytv\u00e1ra\u0165 marketingov\u00e9 strat\u00e9gie, analyzova\u0165 d\u00e1ta, pracova\u0165 s Google Analytics 4 a efekt\u00edvne riadi\u0165 marketingov\u00e9 projekty a kampane.","protected":false},"author":4,"featured_media":18337,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[599,70,73],"product_tag":[183,436,439],"class_list":{"0":"post-18245","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketingova-strategia","7":"product_cat-online-kurzy-marketing-reklama-a-pravo","8":"product_cat-bez-kategorie","9":"product_tag-marketing","10":"product_tag-marketingove-nastroje","11":"product_tag-marketingove-aplikacie","13":"first","14":"instock","15":"sale","16":"sold-individually","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Marketingov\u00e1 Strat\u00e9gia 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V 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