{"id":18245,"date":"2025-01-08T13:51:15","date_gmt":"2025-01-08T12:51:15","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=18245"},"modified":"2026-10-18T12:28:51","modified_gmt":"2026-10-18T10:28:51","slug":"online-kurz-marketingova-strategia","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-marketingova-strategia\/","title":{"rendered":"Online kurz Marketingov\u00e1 Strat\u00e9gia"},"content":{"rendered":"<p>Online kurz Marketingov\u00e1 Strat\u00e9gia v\u00e1s nau\u010d\u00ed prep\u00e1ja\u0165 obchodn\u00e9 ciele, potreby z\u00e1kazn\u00edkov, marketingov\u00fa komunik\u00e1ciu a vyhodnocovanie v\u00fdsledkov. <strong>Ide o certifikovan\u00fd online kurz na tvorbu marketingovej strat\u00e9gie a marketingov\u00e9 pl\u00e1novanie.<\/strong> Za\u010dneme strategickou pyram\u00eddou a vysvetl\u00edme si rozdiel medzi strat\u00e9giou, taktikou a konkr\u00e9tnymi aktivitami. Nau\u010d\u00edme sa pracova\u0165 so strategick\u00fdmi scen\u00e1rmi, SWOT anal\u00fdzou a ukazovate\u013emi KPI a KRI. Uk\u00e1\u017eeme si, ako formulova\u0165 marketingov\u00e9 hypot\u00e9zy a posudzova\u0165 ich pomocou dostupn\u00fdch \u00fadajov. Pozrieme sa aj na \u010dast\u00e9 chyby pri strategickom rozhodovan\u00ed a na mo\u017enosti vyu\u017eitia upsellu a cross-sellu. Z\u00edskame z\u00e1klad na premyslen\u00e9 pl\u00e1novanie marketingu firmy, e-shopu alebo vlastnej slu\u017eby.<\/p>\n<p>&nbsp;<\/p>\n<p>Pri n\u00e1vrhu komunik\u00e1cie vyu\u017eijeme STDC, AIDA, ADAM, marketingov\u00fd lievik a mot\u00fdlikov\u00fd model. Vysvetl\u00edme si, ako jednotliv\u00e9 modely pom\u00e1haj\u00fa usporiada\u0165 marketingov\u00e9 aktivity a uva\u017eova\u0165 o z\u00e1kazn\u00edkovi v r\u00f4znych f\u00e1zach rozhodovania. Nau\u010d\u00edme sa vytv\u00e1ra\u0165 marketingov\u00e9 pers\u00f3ny a rozli\u0161ova\u0165 Brand Voice a Tone of Voice. Zameriame sa na zrozumite\u013en\u00e9 v\u00fdzvy k akcii, techniku Slippery Slide a odstra\u0148ovanie slovnej vaty z textov. Model Google Messy Middle n\u00e1m pom\u00f4\u017ee pochopi\u0165, pre\u010do z\u00e1kazn\u00edk pri v\u00fdbere opakovane h\u013ead\u00e1 inform\u00e1cie a porovn\u00e1va mo\u017enosti. Obozn\u00e1mime sa tie\u017e s behavior\u00e1lnymi podnetmi a rozpozn\u00e1van\u00edm manipulat\u00edvnych dizajnov\u00fdch vzorcov. Tieto poznatky vyu\u017eijeme pri pr\u00edprave komunik\u00e1cie, ktor\u00e1 zoh\u013ead\u0148uje potreby publika aj charakter zna\u010dky.<\/p>\n<p>&nbsp;<\/p>\n<p>Marketingov\u00e9 pl\u00e1novanie n\u00e1sledne prepoj\u00edme s riaden\u00edm projektov, rozpo\u010dtami, kvalitou a rizikami. Vysvetl\u00edme si v\u00fdznam projektov\u00fdch rol\u00ed, zd\u00f4vodnenia projektu a kontroln\u00fdch zoznamov. V analytickej \u010dasti sa nau\u010d\u00edme orientova\u0165 v Google Analytics 4, dimenzi\u00e1ch, metrik\u00e1ch a k\u013e\u00fa\u010dov\u00fdch udalostiach. Budeme sk\u00fama\u0165 z\u00e1kazn\u00edcke cesty, intern\u00e9 vyh\u013ead\u00e1vanie a prepojenie GA4 s Microsoft Power BI. Predstav\u00edme si Matomo vo WordPresse aj n\u00e1stroje Wappalyzer a BuiltWith na zis\u0165ovanie pou\u017eit\u00fdch webov\u00fdch technol\u00f3gi\u00ed. Dopln\u00edme analytiku YouTube, mo\u017enosti monetiz\u00e1cie, z\u00e1vere\u010dn\u00e9 obrazovky a CTA vo vide\u00e1ch. Pri vizu\u00e1lnej komunik\u00e1cii sa obozn\u00e1mime s farebn\u00fdmi vzorkovn\u00edkmi a form\u00e1tom ASE. Z\u00edskan\u00e9 postupy n\u00e1m pom\u00f4\u017eu pripravi\u0165 zrozumite\u013enej\u0161\u00ed marketingov\u00fd pl\u00e1n a podklady na jeho priebe\u017en\u00e9 vyhodnocovanie. Ak sa chcete skuto\u010dne nau\u010di\u0165 vytv\u00e1ra\u0165 marketingov\u00e9 strat\u00e9gie, pl\u00e1nova\u0165 komunik\u00e1ciu a vyhodnocova\u0165 v\u00fdsledky pomocou d\u00e1t, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Marketingov\u00e1 Strat\u00e9gia v\u00e1s nau\u010d\u00ed vytv\u00e1ra\u0165 marketingov\u00e9 strat\u00e9gie, analyzova\u0165 d\u00e1ta, pracova\u0165 s Google Analytics 4 a efekt\u00edvne riadi\u0165 marketingov\u00e9 projekty a kampane. Vytvor\u00edme z\u00e1klad marketingov\u00e9ho pl\u00e1nu a prejdeme SWOT, pers\u00f3ny, rozpo\u010det aj vyhodnocovanie v GA4.","protected":false},"author":4,"featured_media":18337,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[599,70,73],"product_tag":[1153,1182,1680,1681,1964,1965,1966,1967,1968,183,436,439,1144],"class_list":{"0":"post-18245","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketingova-strategia","7":"product_cat-online-kurzy-marketing-reklama-seo-ppc-a-socialne-siete","8":"product_cat-bez-kategorie","9":"product_tag-marketingova-komunikacia","10":"product_tag-google-analytics-4","11":"product_tag-stdc","12":"product_tag-marketingove-persony","13":"product_tag-marketingove-planovanie","14":"product_tag-strategicky-marketing","15":"product_tag-swot-analyza","16":"product_tag-marketingova-analytika","17":"product_tag-marketingovy-rozpocet","18":"product_tag-marketing","19":"product_tag-marketingove-nastroje","20":"product_tag-marketingove-aplikacie","21":"product_tag-marketingova-strategia","23":"first","24":"instock","25":"sale","26":"virtual","27":"sold-individually","28":"taxable","29":"purchasable","30":"product-type-simple"},"yoast_head":"<!-- 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