{"id":19418,"date":"2024-04-08T10:47:16","date_gmt":"2024-04-08T08:47:16","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=19418"},"modified":"2025-07-31T10:39:28","modified_gmt":"2025-07-31T08:39:28","slug":"online-kurz-google-analytics-4-ga4-ii-mierne-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-google-analytics-4-ga4-ii-mierne-pokrocily\/","title":{"rendered":"Online kurz Google Analytics 4 GA4 II. Mierne Pokro\u010dil\u00fd"},"content":{"rendered":"<p data-start=\"0\" data-end=\"260\">Online kurz Google Analytics 4 GA4 II. Mierne Pokro\u010dil\u00fd pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 pokro\u010dil\u00e9 techniky anal\u00fdzy n\u00e1v\u0161tevnosti, spr\u00e1vania pou\u017e\u00edvate\u013eov a efekt\u00edvneho sledovania konverzi\u00ed. <strong>Ide o jedin\u00fd akreditovan\u00fd a certifikovan\u00fd online kurz na Google Analytics na Slovensku.<\/strong> Kurz sa zameriava na pr\u00e1cu s udalos\u0165ami (Events) v Google Analytics 4, ktor\u00e9 umo\u017e\u0148uj\u00fa detailne analyzova\u0165 interakcie pou\u017e\u00edvate\u013eov na webe. Nau\u010d\u00edte sa, ako spr\u00e1vne nastavi\u0165 a pou\u017e\u00edva\u0165 udalosti v reportoch GA4 a ako pracova\u0165 s intern\u00fdm vyh\u013ead\u00e1van\u00edm (Search), aby ste z\u00edskali d\u00f4le\u017eit\u00e9 \u00fadaje o tom, \u010do n\u00e1v\u0161tevn\u00edci h\u013eadaj\u00fa na va\u0161om webe. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je pr\u00e1ca s konverziami (Conversions) a cie\u013emi (Goals). Osvoj\u00edte si postupy, ako efekt\u00edvne sledova\u0165 a analyzova\u0165 konverzn\u00e9 akcie, ktor\u00e9 ved\u00fa k naplneniu obchodn\u00fdch cie\u013eov. Nau\u010d\u00edte sa pracova\u0165 s k\u013e\u00fa\u010dov\u00fdmi udalos\u0165ami (Key Events), ktor\u00e9 umo\u017e\u0148uj\u00fa lep\u0161ie pochopi\u0165 spr\u00e1vanie z\u00e1kazn\u00edkov a optimalizova\u0165 webov\u00fd obsah pre vy\u0161\u0161iu v\u00fdkonnos\u0165. V \u010dasti venovanej z\u00e1kazn\u00edckym cest\u00e1m (Customer Journeys) sa dozviete, ako sledova\u0165 a analyzova\u0165 interakcie pou\u017e\u00edvate\u013eov od prv\u00e9ho kontaktu a\u017e po vykonanie po\u017eadovanej akcie. Zist\u00edte, ak\u00e9 kroky z\u00e1kazn\u00edci podnikaj\u00fa na va\u0161ej str\u00e1nke a ako tieto d\u00e1ta vyu\u017ei\u0165 na zlep\u0161enie konverzn\u00e9ho pomeru. Kurz obsahuje aj bonusov\u00fa sekciu, kde sa nau\u010d\u00edte pracova\u0165 s hypot\u00e9zami v marketingu a analytike. Zist\u00edte, ako stanovi\u0165 hypot\u00e9zy pre zlep\u0161enie v\u00fdkonnosti webu a kampan\u00ed, a ako ich overova\u0165 pomocou dostupn\u00fdch analytick\u00fdch n\u00e1strojov. Okrem Google Analytics sa zozn\u00e1mite aj s alternat\u00edvnym analytick\u00fdm n\u00e1strojom Matomo, ktor\u00fd sa \u010dasto pou\u017e\u00edva v prostred\u00ed WordPress na meranie n\u00e1v\u0161tevnosti a spr\u00e1vania pou\u017e\u00edvate\u013eov. Po absolvovan\u00ed kurzu budete vedie\u0165 efekt\u00edvne analyzova\u0165 a interpretova\u0165 d\u00e1ta v Google Analytics 4, spr\u00e1vne nastavova\u0165 konverzn\u00e9 akcie a k\u013e\u00fa\u010dov\u00e9 udalosti, sledova\u0165 z\u00e1kazn\u00edcke cesty a vyu\u017e\u00edva\u0165 \u010fal\u0161ie analytick\u00e9 n\u00e1stroje na optimaliz\u00e1ciu webu a marketingov\u00fdch kampan\u00ed. Ak sa skuto\u010dne chcete nau\u010di\u0165 efekt\u00edvne pou\u017e\u00edva\u0165 Google Analytics, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Google Analytics 4 GA4 II. Mierne Pokro\u010dil\u00fd pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 pokro\u010dil\u00e9 techniky anal\u00fdzy n\u00e1v\u0161tevnosti, spr\u00e1vania pou\u017e\u00edvate\u013eov a efekt\u00edvneho sledovania konverzi\u00ed. Ide o jedin\u00fd akreditovan\u00fd a certifikovan\u00fd online kurz na Google Analytics na Slovensku.","protected":false},"author":4,"featured_media":17554,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,94,73],"product_tag":[183,197,477],"class_list":{"0":"post-19418","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-online-kurzy-google-analytics","8":"product_cat-bez-kategorie","9":"product_tag-marketing","10":"product_tag-baliky-kurzov-a-predplatne","11":"product_tag-google-analytics","13":"first","14":"instock","15":"sale","16":"sold-individually","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Google Analytics 4 GA4 II. 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