{"id":19831,"date":"2024-04-26T13:38:12","date_gmt":"2024-04-26T11:38:12","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=19831"},"modified":"2026-09-17T07:58:26","modified_gmt":"2026-09-17T05:58:26","slug":"program-dba-digitalny-marketing","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/program-dba-digitalny-marketing\/","title":{"rendered":"Program DBA Digit\u00e1lny Marketing"},"content":{"rendered":"<p><strong>Vzdel\u00e1vac\u00ed program DBA Digit\u00e1lny Marketing<\/strong> je ide\u00e1lny pre t\u00fdch, ktor\u00ed chc\u00fa prep\u00e1ja\u0165 marketingov\u00fa strat\u00e9giu s anal\u00fdzou d\u00e1t, riaden\u00edm kampan\u00ed a zlep\u0161ovan\u00edm webov\u00fdch str\u00e1nok. Ide o <strong>vzdel\u00e1vac\u00ed program na z\u00edskanie profesijn\u00e9ho titulu DBA (Doctor of Business Administration)<\/strong>, ktor\u00fd rozv\u00edja strategick\u00e9, analytick\u00e9 a mana\u017e\u00e9rske zru\u010dnosti vyu\u017eite\u013en\u00e9 v digit\u00e1lnom podnikan\u00ed. Nau\u010d\u00edte sa ur\u010dova\u0165 marketingov\u00e9 ciele, analyzova\u0165 cie\u013eov\u00e9 skupiny a navrhova\u0165 aktivity pod\u013ea potrieb z\u00e1kazn\u00edkov. <strong>DBA \u0161t\u00fadium digit\u00e1lneho marketingu<\/strong> v\u00e1m z\u00e1rove\u0148 pom\u00f4\u017ee pracova\u0165 s Google Analytics 4 (GA4), sledova\u0165 spr\u00e1vanie n\u00e1v\u0161tevn\u00edkov a vyhodnocova\u0165 d\u00f4le\u017eit\u00e9 akcie na webe. Osvoj\u00edte si postupy na spr\u00e1vu reklamy v Google Ads, op\u00e4tovn\u00e9 oslovenie n\u00e1v\u0161tevn\u00edkov a optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de (SEO, Search Engine Optimization). Zameriate sa aj na pou\u017eite\u013enos\u0165 webu, preh\u013eadnos\u0165 obsahu a prek\u00e1\u017eky, ktor\u00e9 z\u00e1kazn\u00edkom komplikuj\u00fa n\u00e1kup alebo odoslanie dopytu. Pri hodnoten\u00ed v\u00fdsledkov budete prep\u00e1ja\u0165 \u00fadaje o n\u00e1v\u0161tevnosti, konverzi\u00e1ch a n\u00e1kladoch s obchodn\u00fdmi cie\u013emi. Program sme vytvorili so zameran\u00edm na <strong>praktick\u00e9 uplatnenie pri riaden\u00ed marketingu, rozvoj kari\u00e9ry a rozhodovanie na z\u00e1klade d\u00e1t<\/strong>. Je vhodn\u00fd pre marketingov\u00fdch mana\u017e\u00e9rov, \u0161pecialistov, konzultantov aj podnikate\u013eov, ktor\u00ed chc\u00fa systematicky rozv\u00edja\u0165 svoje online aktivity.<\/p>\n<p>&nbsp;<\/p>\n<p>Po \u00faspe\u0161nom absolvovan\u00ed programu <strong>DBA Digit\u00e1lny Marketing z\u00edskate diplom s profesijn\u00fdm titulom DBA, akreditovan\u00e9 osved\u010denie a odpor\u00fa\u010danie pre potenci\u00e1lnych zamestn\u00e1vate\u013eov<\/strong>. O va\u0161om \u00faspe\u0161nom ukon\u010den\u00ed vzdel\u00e1vacieho programu z\u00e1rove\u0148 informujeme pribli\u017ene 28 vybran\u00fdch spolo\u010dnost\u00ed. Svoje nov\u00e9 vedomosti a zru\u010dnosti tak m\u00f4\u017eete predstavi\u0165 pri kari\u00e9rnom postupe, z\u00edskavan\u00ed klientov alebo uch\u00e1dzan\u00ed sa o zodpovednej\u0161ie marketingov\u00e9 a mana\u017e\u00e9rske poz\u00edcie.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0160t\u00fadium programu DBA Digit\u00e1lny Marketing prebieha plne online a trv\u00e1 spravidla 6 a\u017e 12 mesiacov.<\/strong> Tempo u\u010denia si prisp\u00f4sob\u00edte svojim sk\u00fasenostiam, pracovn\u00fdm povinnostiam a \u010dasov\u00fdm mo\u017enostiam. \u0160tudova\u0165 m\u00f4\u017eete popri zamestnan\u00ed alebo podnikan\u00ed, ve\u010der aj cez v\u00edkendy. Postupne absolvujete vzdel\u00e1vacie moduly, praktick\u00e9 zadania a po\u017eadovan\u00e9 testy a hodnotenia. S\u00fa\u010das\u0165ou ukon\u010denia DBA \u0161t\u00fadia digit\u00e1lneho marketingu je <strong>vypracovanie z\u00e1vere\u010dnej pr\u00e1ce na t\u00e9mu, ktorej sa chcete profesijne venova\u0165, a jej obhajoba<\/strong>. M\u00f4\u017eete sa zamera\u0165 napr\u00edklad na marketingov\u00fa strat\u00e9giu konkr\u00e9tnej firmy, vyhodnotenie kampan\u00ed alebo n\u00e1vrh zlep\u0161enia z\u00e1kazn\u00edckej cesty. Ak chcete z\u00edska\u0165 odborn\u00e9 vedomosti a praktick\u00e9 zru\u010dnosti na strategick\u00e9 riadenie a vyhodnocovanie digit\u00e1lneho marketingu, tak toto je ide\u00e1lny online program pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program DBA Digit\u00e1lny Marketing prep\u00e1ja online \u0161t\u00fadium marketingovej strat\u00e9gie, webovej analytiky, reklamy a optimaliz\u00e1cie webov s rozvojom zru\u010dnost\u00ed pre rozhodovanie na z\u00e1klade d\u00e1t a po \u00faspe\u0161nom absolvovan\u00ed vr\u00e1tane z\u00e1vere\u010dnej pr\u00e1ce a jej obhajoby v\u00e1m umo\u017en\u00ed z\u00edska\u0165 profesijn\u00fd titul DBA.","protected":false},"author":4,"featured_media":24300,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1028,632],"product_tag":[1182,1183,1185,183,191,197,667,693,1062,1144,1146,1164,1166],"class_list":{"0":"post-19831","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-profesijne-tituly-dba","7":"product_cat-online-kurzy-profesijne-tituly-mba-mpa-msc-dba","8":"product_tag-google-analytics-4","9":"product_tag-remarketing","10":"product_tag-pouzivatelska-skusenost","11":"product_tag-marketing","12":"product_tag-manazerske-kurzy","13":"product_tag-baliky-kurzov-a-predplatne","14":"product_tag-dba","15":"product_tag-seo","16":"product_tag-digitalny-marketing","17":"product_tag-marketingova-strategia","18":"product_tag-webova-analytika","19":"product_tag-google-ads","20":"product_tag-vykonnostny-marketing","22":"first","23":"instock","24":"sale","25":"virtual","26":"sold-individually","27":"taxable","28":"purchasable","29":"product-type-simple"},"yoast_head":"<!-- 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