{"id":21445,"date":"2024-08-30T14:27:00","date_gmt":"2024-08-30T12:27:00","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=21445"},"modified":"2025-06-22T18:08:28","modified_gmt":"2025-06-22T16:08:28","slug":"online-kurz-seo-a-ux","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-seo-a-ux\/","title":{"rendered":"Online kurz SEO a UX"},"content":{"rendered":"<p class=\"\" data-start=\"0\" data-end=\"345\">SEO a UX pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 optimalizova\u0165 webov\u00e9 str\u00e1nky pre vyh\u013ead\u00e1va\u010de a z\u00e1rove\u0148 zlep\u0161i\u0165 pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 pre n\u00e1v\u0161tevn\u00edkov. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na SEO a UX. <\/strong>Prep\u00e1ja technick\u00e9 aspekty vyh\u013ead\u00e1vania (SEO) s dizajnov\u00fdmi princ\u00edpmi pou\u017eite\u013enosti (UX\/UI) do jedn\u00e9ho ucelen\u00e9ho syst\u00e9mu. V kurze sa nau\u010d\u00edte, \u010do je UX dizajn, UI, ak\u00e9 s\u00fa ich rozdiely a ako ich pou\u017ei\u0165 v praxi. Vysvet\u013eujeme z\u00e1kladn\u00e9 princ\u00edpy UX dizajnu pomocou modelu 5Ws+, vyu\u017e\u00edvame pr\u00edpady pou\u017eitia v UML a u\u010d\u00edme sa, ako spr\u00e1vne \u010d\u00edta\u0165 a aplikova\u0165 po\u017eiadavky pou\u017e\u00edvate\u013eov. Na strane SEO si osvoj\u00edte z\u00e1klady optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de \u2013 ako funguje SEO, \u010do s\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ako funguje Google Na\u0161epk\u00e1va\u010d (Suggester) a \u010do je to indexovanie webu. Nau\u010d\u00edte sa analyzova\u0165, tvori\u0165 a testova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, prelinkovanie webu a zlep\u0161ova\u0165 vidite\u013enos\u0165 str\u00e1nok vo vyh\u013ead\u00e1va\u010doch. Pre lep\u0161ie porozumenie UX sa venujeme pr\u00e1ci s pers\u00f3nami, pou\u017e\u00edvame n\u00e1stroje ako Xtensio na ich tvorbu, testujeme pou\u017e\u00edvate\u013esk\u00e9 rozhranie cez dotazn\u00edky, 5-sekundov\u00e9 testy a preferen\u010dn\u00e9 testovanie. Vysvet\u013eujeme tie\u017e n\u00e1stroje ako Google Trends, Screaming Frog, TinEye a Google Search Console Insights, ktor\u00e9 pom\u00e1haj\u00fa sledova\u0165 v\u00fdkonnos\u0165 webu a vyh\u013ead\u00e1vacie spr\u00e1vanie pou\u017e\u00edvate\u013eov. Z praktickej str\u00e1nky kurz pon\u00faka precvi\u010denie grafick\u00fdch n\u00e1strojov ako Adobe Photoshop, Illustrator, ClickMinded a Balsamiq. Nau\u010d\u00edte sa tvori\u0165 CTA prvky, tla\u010didl\u00e1, upravova\u0165 farby pomocou n\u00e1strojov ColorPix, Colorwheel a pracova\u0165 s farebn\u00fdmi modelmi a re\u017eimami. V prototypovan\u00ed a n\u00e1vrhu wireframov pou\u017e\u00edvame Balsamiq a sledujeme odpor\u00fa\u010dania z GoodUI. Nau\u010d\u00edte sa aj techniky debuggingu ako Rubber Duck Debugging \u010di tvorbu preh\u013eadnej \u0161trukt\u00fary webu pomocou informa\u010dnej architekt\u00fary, card sortingu a fazetovej klasifik\u00e1cie. Nezab\u00fadame ani na content gap anal\u00fdzu, sitemap a testovanie v\u00fdkonnosti pomocou GSCI. Kurz tak pon\u00faka komplexn\u00e9 know-how na tvorbu modern\u00fdch, pou\u017e\u00edvate\u013esky pr\u00edvetiv\u00fdch a technicky optimalizovan\u00fdch webov\u00fdch str\u00e1nok, ktor\u00e9 sp\u013a\u0148aj\u00fa krit\u00e9ri\u00e1 nielen pre Google, ale najm\u00e4 pre va\u0161ich z\u00e1kazn\u00edkov. Ak sa skuto\u010dne chcete nau\u010di\u0165 efekt\u00edvne zlep\u0161ova\u0165 UX\/UI spolu so SEO, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO a UX pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 optimalizova\u0165 webov\u00e9 str\u00e1nky pre vyh\u013ead\u00e1va\u010de a z\u00e1rove\u0148 zlep\u0161i\u0165 pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 pre n\u00e1v\u0161tevn\u00edkov. Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na SEO a UX. Prep\u00e1ja technick\u00e9 aspekty vyh\u013ead\u00e1vania (SEO) s dizajnov\u00fdmi princ\u00edpmi pou\u017eite\u013enosti (UX\/UI) do jedn\u00e9ho ucelen\u00e9ho syst\u00e9mu.","protected":false},"author":4,"featured_media":21446,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70],"product_tag":[324,693],"class_list":{"0":"post-21445","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_tag-ux-ui","8":"product_tag-seo","10":"first","11":"instock","12":"sale","13":"sold-individually","14":"taxable","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz SEO a UX 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V online 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