{"id":25049,"date":"2025-04-12T10:17:11","date_gmt":"2025-04-12T08:17:11","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=25049"},"modified":"2025-04-12T10:48:11","modified_gmt":"2025-04-12T08:48:11","slug":"online-kurz-marketingove-modely-ramce-a-systemy","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-marketingove-modely-ramce-a-systemy\/","title":{"rendered":"Online kurz Marketingov\u00e9 modely, r\u00e1mce a syst\u00e9my"},"content":{"rendered":"<p class=\"\" data-start=\"0\" data-end=\"182\">Online kurz Marketingov\u00e9 modely, r\u00e1mce a syst\u00e9my pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne pl\u00e1nova\u0165 a riadi\u0165 marketingov\u00e9 aktivity. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na Marketingov\u00e9 modely, r\u00e1mce a syst\u00e9my.<\/strong> V r\u00e1mci online kurzu z\u00edskate komplexn\u00fd preh\u013ead najpou\u017e\u00edvanej\u0161\u00edch marketingov\u00fdch modelov, overen\u00fdch r\u00e1mcov a strategick\u00fdch syst\u00e9mov, ktor\u00e9 s\u00fa d\u00f4le\u017eit\u00e9 pre pl\u00e1novanie, realiz\u00e1ciu a optimaliz\u00e1ciu marketingov\u00fdch aktiv\u00edt. Nau\u010d\u00edte sa pracova\u0165 s modelmi ako AIDA, ADAM, marketingov\u00fd lievik a mot\u00fdlik, pri\u010dom si osvoj\u00edte ich aplik\u00e1ciu v r\u00f4znych f\u00e1zach n\u00e1kupn\u00e9ho cyklu z\u00e1kazn\u00edka. D\u00f4raz sa kladie aj na strategick\u00fa pyram\u00eddu, techniku slippery slide a v\u00fdber vhodn\u00fdch CTA (Call-To-Action) prvkov pre zv\u00fd\u0161enie konverzi\u00ed. Z\u00edskate praktick\u00e9 zru\u010dnosti v pou\u017e\u00edvan\u00ed r\u00e1mca STDC (See\u2013Think\u2013Do\u2013Care) a pochop\u00edte dynamiku Google Messy Middle, ktor\u00e1 popisuje nepredv\u00eddate\u013en\u00e9 n\u00e1kupn\u00e9 spr\u00e1vanie z\u00e1kazn\u00edkov. Zist\u00edte, ako vytv\u00e1ra\u0165 marketingov\u00e9 strat\u00e9gie s d\u00f4razom na upsell a cross-sell techniky, ktor\u00e9 podporuj\u00fa zvy\u0161ovanie ziskovosti bez nav\u00fd\u0161enia n\u00e1kladov. V \u010dasti zameranej na strategick\u00e9 projektov\u00e9 riadenie sa nau\u010d\u00edte vyu\u017e\u00edva\u0165 metodiku PRINCE2, definova\u0165 organiza\u010dn\u00e9 role a vykon\u00e1va\u0165 predprojektov\u00fa pr\u00edpravu. Pochop\u00edte proces strategick\u00e9ho riadenia projektu, v\u00fdznam kvality a nau\u010d\u00edte sa pracova\u0165 s rizikom v kontexte marketingov\u00fdch kampan\u00ed. Osvoj\u00edte si tvorbu cie\u013eov\u00fdch skup\u00edn, z\u00e1kazn\u00edckych pers\u00f3n, pr\u00e1cu s t\u00f3nom komunik\u00e1cie zna\u010dky (Tone of Voice a Brand Voice) a ich vyu\u017eitie v ka\u017edodennej praxi. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu je analytika \u2013 zozn\u00e1mite sa s n\u00e1strojmi ako Google Analytics 4 (GA4), Microsoft Power BI, Wappalyzer \u010di BuiltWith. Nau\u010d\u00edte sa nastavova\u0165 a analyzova\u0165 metriky, konverzie, dimenzie, z\u00e1kazn\u00edcke cesty (Customer Journeys) a vyhodnocova\u0165 v\u00fdkonnos\u0165 marketingov\u00fdch aktiv\u00edt. Na z\u00e1ver sa zameriame na tvorbu rozpo\u010dtov, kontroln\u00e9 zoznamy a prevenciu ch\u00fdb v strategickom pl\u00e1novan\u00ed. Spolo\u010dne presk\u00famame aj techniku Rubber Duck Debugging ako kreat\u00edvny n\u00e1stroj na rie\u0161enie probl\u00e9mov v marketingu a intern\u00fa komunik\u00e1ciu t\u00edmu. Ak sa skuto\u010dne chcete nau\u010di\u0165 pou\u017e\u00edva\u0165 marketingov\u00e9 modely a syst\u00e9my, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Marketingov\u00e9 modely, r\u00e1mce a syst\u00e9my pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne pl\u00e1nova\u0165 a riadi\u0165 marketingov\u00e9 aktivity. Ide o akreditovan\u00fd a certifikovan\u00fd online kurz na Marketingov\u00e9 modely, r\u00e1mce a syst\u00e9my.","protected":false},"author":4,"featured_media":9926,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,73],"product_tag":[439,183,436],"class_list":{"0":"post-25049","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-bez-kategorie","8":"product_tag-marketingove-aplikacie","9":"product_tag-marketing","10":"product_tag-marketingove-nastroje","12":"first","13":"instock","14":"sale","15":"sold-individually","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Marketingov\u00e9 modely, r\u00e1mce a 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