{"id":734,"date":"2021-07-25T12:15:06","date_gmt":"2021-07-25T10:15:06","guid":{"rendered":"http:\/\/vita.sk.vps324.nameserver.sk\/?post_type=product&#038;p=734"},"modified":"2026-04-30T09:55:28","modified_gmt":"2026-04-30T07:55:28","slug":"online-kurz-copywriting-i-zaciatocnik","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-copywriting-i-zaciatocnik\/","title":{"rendered":"Online kurz Copywriting I. Za\u010diato\u010dn\u00edk"},"content":{"rendered":"<p data-start=\"0\" data-end=\"613\">Online kurz Copywriting I. Za\u010diato\u010dn\u00edk je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 tvori\u0165 zrozumite\u013en\u00e9, presved\u010div\u00e9 a \u00fa\u010dinn\u00e9 texty, ktor\u00e9 podporuj\u00fa marketingov\u00e9 ciele, komunik\u00e1ciu so z\u00e1kazn\u00edkmi a prezent\u00e1ciu produktov \u010di slu\u017eieb. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Copywriting<\/strong>. V tomto kurze z\u00edskate pevn\u00e9 z\u00e1klady v tom, ako copywriting funguje, ak\u00e9 ciele sleduje a ak\u00e9 typy textov sa v praxi vyu\u017e\u00edvaj\u00fa. Nau\u010d\u00edme sa orientova\u0165 v \u00faloh\u00e1ch a zodpovednostiach copywritera, pochopi\u0165 rozdiely medzi informa\u010dn\u00fdmi, predajn\u00fdmi a kreat\u00edvnymi textami. Kurz sa zameriava na pou\u017e\u00edvanie najd\u00f4le\u017eitej\u0161\u00edch marketingov\u00fdch modelov a syst\u00e9mov, ktor\u00e9 pom\u00e1haj\u00fa tvori\u0165 texty s jasnou \u0161trukt\u00farou a presved\u010div\u00fdm \u00fa\u010dinkom. Pochop\u00edme, ako pracova\u0165 so SMART cie\u013emi, modelom 5Ws a \u010fal\u0161\u00edmi analytick\u00fdmi n\u00e1strojmi na zlep\u0161enie komunik\u00e1cie. Osvoj\u00edme si aj zn\u00e1me marketingov\u00e9 metodiky AIDA, ADAM, lievikov\u00fd model a mot\u00fdlikov\u00fd model, ktor\u00e9 umo\u017e\u0148uj\u00fa efekt\u00edvne vies\u0165 pozornos\u0165 z\u00e1kazn\u00edka a podpori\u0165 rozhodovac\u00ed proces. Nau\u010d\u00edme sa vyu\u017e\u00edva\u0165 techniku Slippery Slide, ktor\u00e1 pom\u00e1ha udr\u017ea\u0165 \u010ditate\u013ea pri \u010d\u00edtan\u00ed od prv\u00e9ho a\u017e po posledn\u00fd riadok. Osvoj\u00edme si aj tvorbu \u00fa\u010dinn\u00fdch CTA, ich farebn\u00e9 a vizu\u00e1lne prevedenie a pochop\u00edme v\u00fdznam STDC frameworku pri identifik\u00e1cii cie\u013eovej skupiny a pl\u00e1novan\u00ed obsahu. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou kurzu s\u00fa komunika\u010dn\u00e9 princ\u00edpy, ktor\u00e9 formuj\u00fa \u00faspe\u0161n\u00e9ho copywritera. Nau\u010d\u00edme sa, ako jasne popisova\u0165 produkty a slu\u017eby, ako pracova\u0165 so \u0161tatistick\u00fdmi \u00fadajmi ovplyv\u0148uj\u00facimi komunik\u00e1ciu a ak\u00e9 zru\u010dnosti patria medzi naj\u017eiadanej\u0161ie na s\u00fa\u010dasnom pracovnom trhu. Zameriame sa aj na akt\u00edvne po\u010d\u00favanie, ktor\u00e9 je nevyhnutn\u00e9 pri pr\u00e1ci s klientami, zad\u00e1vaniami a pri anal\u00fdze z\u00e1kazn\u00edckych potrieb. Kurz sa venuje aj technik\u00e1m, ako je identifik\u00e1cia benefitov a vlastnost\u00ed produktov a tvorba siln\u00fdch marketingov\u00fdch argumentov. Pochop\u00edme, ako spr\u00e1vne prep\u00e1ja\u0165 fakty s hodnotou pre z\u00e1kazn\u00edka a ako vytvori\u0165 text, ktor\u00fd nielen informuje, ale aj presved\u010d\u00ed a motivuje k akcii. V z\u00e1vere\u010dnej \u010dasti sa s\u00fastred\u00edme na tvorbu \u010dl\u00e1nkov, redak\u010dn\u00fd \u0161t\u00fdl a jazykov\u00e9 z\u00e1sady, ktor\u00e9 copywriter potrebuje pre profesion\u00e1lnu prax. Osvoj\u00edme si tvorbu odborn\u00fdch textov, vyu\u017e\u00edvanie vedeck\u00e9ho plur\u00e1lu, pr\u00e1cu s pas\u00edvnou kon\u0161trukciou a elimin\u00e1ciu bohemizmov. Nau\u010d\u00edme sa kontrolova\u0165 pravopis a gramatiku a efekt\u00edvne pracova\u0165 s automatick\u00fdmi opravami. S\u00fa\u010das\u0165ou kurzu je aj praktick\u00fd n\u00e1vod na efekt\u00edvnu pr\u00e1cu v Microsoft Word, ktor\u00fd pom\u00e1ha pri tvorbe dokumentov. Ak sa chcete skuto\u010dne nau\u010di\u0165 p\u00edsa\u0165 kvalitn\u00e9 texty a sta\u0165 sa copywriterom, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Copywriting I. Za\u010diato\u010dn\u00edk v\u00e1s nau\u010d\u00ed tvori\u0165 presved\u010div\u00e9 texty, spr\u00e1vne pracova\u0165 s marketingov\u00fdmi modelmi a jasne komunikova\u0165 benefity produktov \u010di slu\u017eieb. Z\u00edskate praktick\u00e9 techniky, ktor\u00e9 podporia va\u0161u schopnos\u0165 p\u00edsa\u0165 zrozumite\u013ene, efekt\u00edvne a s jasn\u00fdm cie\u013eom.","protected":false},"author":4,"featured_media":926,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,91,73],"product_tag":[183],"class_list":{"0":"post-734","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-online-kurzy-copywriting","8":"product_cat-bez-kategorie","9":"product_tag-marketing","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Copywriting pre za\u010diato\u010dn\u00edkov 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V online kurze Copywriting sa nau\u010d\u00edte z\u00e1klady copywritingu a ako p\u00edsa\u0165 efekt\u00edvne texty pre web. 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