{"id":735,"date":"2021-07-25T12:17:43","date_gmt":"2021-07-25T10:17:43","guid":{"rendered":"http:\/\/vita.sk.vps324.nameserver.sk\/?post_type=product&#038;p=735"},"modified":"2026-04-26T12:47:54","modified_gmt":"2026-04-26T10:47:54","slug":"online-kurz-copywriting-ii-mierne-pokrocily","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-copywriting-ii-mierne-pokrocily\/","title":{"rendered":"Online kurz Copywriting II. Mierne Pokro\u010dil\u00fd"},"content":{"rendered":"<p>Online kurz Copywriting II. Mierne Pokro\u010dil\u00fd je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 p\u00edsa\u0165 presved\u010div\u00e9, kreat\u00edvne a efekt\u00edvne texty, ktor\u00e9 sp\u00e1jaj\u00fa profesion\u00e1lnu \u0161tylistiku, marketingov\u00e9 princ\u00edpy, SEO a tvorbu obsahu pre weby a blogy. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Copywriting<\/strong>. Uchop\u00edte pokro\u010dil\u00e9 techniky p\u00edsania, nau\u010d\u00edte sa pracova\u0165 s kontroln\u00fdmi zoznamami, spr\u00e1vnou \u0161tylistikou, z\u00e1sadami interpunkcie a akt\u00edvnym rodom, \u010do zv\u00fd\u0161i jasnos\u0165 a \u00fa\u010dinnos\u0165 va\u0161ich textov. Osvoj\u00edte si systematick\u00e9 z\u00e1sady efekt\u00edvneho p\u00edsania, elimin\u00e1ciu obsahovej vaty a sp\u00f4sob, ako tvori\u0165 text, ktor\u00fd udr\u017e\u00ed pozornos\u0165 \u010ditate\u013ea a motivuje ho k interakcii. Kurz sa zameriava aj na rozvoj blogov\u00e9ho p\u00edsania a obsahovej strat\u00e9gie vo WordPresse. Nau\u010d\u00edte sa zalo\u017ei\u0165 blog, nastavi\u0165 technick\u00e9 parametre, vytv\u00e1ra\u0165 outline \u010dl\u00e1nkov, efekt\u00edvne pracova\u0165 s editormi Gutenberg a Classic Editor, pou\u017e\u00edva\u0165 obr\u00e1zky a optimalizova\u0165 \u010dl\u00e1nky pre maxim\u00e1lnu \u010ditate\u013enos\u0165 vr\u00e1tane pr\u00e1ce s ToC, read time a prevenciou SPAMu. Zvl\u00e1dnete form\u00e1tovanie profesion\u00e1lnych dokumentov, pr\u00e1cu s PDF, odsekmi, z\u00e1lo\u017ekami, emotikonmi a kl\u00e1vesov\u00fdmi skratkami, aby bol v\u00e1\u0161 text jasn\u00fd, \u0161trukt\u00farovan\u00fd a preh\u013eadn\u00fd. Osvoj\u00edte si pokro\u010dil\u00e9 princ\u00edpy kreat\u00edvneho copywritingu: tvorbu sloganov, vyu\u017eitie n\u00e1strojov a AI technol\u00f3gi\u00ed, pr\u00e1cu s pr\u00edbehmi, kreat\u00edvnymi postupmi, mana\u017ement \u010dasu a postupy na tvorbu kvalitn\u00fdch odborn\u00fdch textov vr\u00e1tane p\u00edsania abstraktov. Nau\u010d\u00edte sa techniky introspekt\u00edvneho p\u00edsania, ktor\u00e9 podporuj\u00fa konzistentn\u00fd autorsk\u00fd \u0161t\u00fdl a autentick\u00fa komunik\u00e1ciu. Ve\u013ek\u00e1 \u010das\u0165 kurzu je venovan\u00e1 SEO a optimaliz\u00e1cii textov pre vyh\u013ead\u00e1va\u010de. Zvl\u00e1dnete pr\u00e1cu s Google Trends, nadpismi, \u0161trukt\u00farou, KuTools, Screaming Frog, anal\u00fdzou webov, k\u013e\u00fa\u010dov\u00fdmi slovami a pochop\u00edte, ako tvori\u0165 obsah, ktor\u00fd je optimalizovan\u00fd a z\u00e1rove\u0148 prirodzen\u00fd. Dozviete sa, ako identifikova\u0165 trendy, ako p\u00edsa\u0165 pr\u00edbehov\u00e9 texty, ktor\u00e9 zvy\u0161uj\u00fa konverzie, a ako analyzova\u0165 pou\u017e\u00edvate\u013esk\u00e9 spr\u00e1vanie. Kurz rozv\u00edja aj ekonomick\u00e9 a analytick\u00e9 zru\u010dnosti copywritera vr\u00e1tane tvorby marketingov\u00fdch rozpo\u010dtov, ur\u010dovania cien za slu\u017eby a hodnotenia projektov z h\u013eadiska efektivity a kvality. Osvoj\u00edte si z\u00e1klady webovej analytiky v Google Analytics GA4 aj Matomo, nau\u010d\u00edte sa segmentova\u0165 pou\u017e\u00edvate\u013eov, analyzova\u0165 konverzie, pracova\u0165 s dimenziami, metrikami a Key Events, v\u010faka \u010domu budete schopn\u00ed prepoji\u0165 texty s d\u00e1tami a robi\u0165 kvalifikovan\u00e9 obsahov\u00e9 rozhodnutia. V bonusovej \u010dasti pochop\u00edte z\u00e1sady pr\u00e1ce s farbami, farebn\u00fdmi modelmi, kvapkadlom, swatches a ASE form\u00e1tmi, \u010do v\u00e1m umo\u017en\u00ed podpori\u0165 vizu\u00e1lnu str\u00e1nku va\u0161ej komunik\u00e1cie a lep\u0161ie spolupracova\u0165 s grafick\u00fdmi t\u00edmami. Ak sa chcete kari\u00e9rne posun\u00fa\u0165 a sta\u0165 pokro\u010dilej\u0161\u00edm copywriterom, tak toto je ide\u00e1lny online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Copywriting II. Mierne Pokro\u010dil\u00fd v\u00e1s nau\u010d\u00ed tvori\u0165 presved\u010div\u00e9 texty, pracova\u0165 s pokro\u010dil\u00fdmi copywritingov\u00fdmi technikami, SEO postupmi a obsahovou strat\u00e9giou pre web aj blog. Kurz v\u00e1m umo\u017en\u00ed preh\u013abi\u0165 si schopnos\u0165 p\u00edsa\u0165 kvalitn\u00e9 texty, ktor\u00e9 zvy\u0161uj\u00fa anga\u017eovanos\u0165 aj konverzie.","protected":false},"author":27,"featured_media":924,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,91,73],"product_tag":[183],"class_list":{"0":"post-735","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-online-kurzy-copywriting","8":"product_cat-bez-kategorie","9":"product_tag-marketing","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Copywriting pre mierne pokro\u010dil\u00fdch 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V online kurze Copywriting II. 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