{"id":737,"date":"2021-07-25T12:35:04","date_gmt":"2021-07-25T10:35:04","guid":{"rendered":"http:\/\/vita.sk.vps324.nameserver.sk\/?post_type=product&#038;p=737"},"modified":"2025-12-13T09:37:40","modified_gmt":"2025-12-13T08:37:40","slug":"online-kurz-google-ads-adwords-i-zaciatocnik","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-google-ads-adwords-i-zaciatocnik\/","title":{"rendered":"Online kurz Google Ads (AdWords) I. Za\u010diato\u010dn\u00edk"},"content":{"rendered":"<p>Online kurz Google Ads (AdWords) I. Za\u010diato\u010dn\u00edk pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 efekt\u00edvne vytv\u00e1ra\u0165 a spravova\u0165 PPC kampane na Google Ads. <strong>Ide o certifikovan\u00fd online kurz na Google Ads (AdWords).<\/strong> Poskytuje podrobn\u00fd preh\u013ead reklamn\u00fdch strat\u00e9gi\u00ed a praktick\u00fdch techn\u00edk pre \u00faspe\u0161n\u00fa propag\u00e1ciu produktov a slu\u017eieb. Kurz za\u010d\u00edna \u00favodom do PPC reklamy, kde sa \u00fa\u010dastn\u00edci obozn\u00e1mia s pojmami ako PNO (podiel n\u00e1kladov na obrate), NIR (n\u00e1vratnos\u0165 invest\u00edcie do reklamy) a fungovan\u00edm centra transparentnosti rekl\u00e1m. V r\u00e1mci prv\u00fdch lekci\u00ed sa nau\u010dia, ako spr\u00e1vne zalo\u017ei\u0165 \u00fa\u010det v Google Ads a pochopi\u0165 v\u00fdznam \u201ejednoro\u017ecov\u201c v marketingu a online vyh\u013ead\u00e1van\u00ed. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou \u00favodnej \u010dasti kurzu je aj preh\u013ead typov cie\u013eov a kampan\u00ed v Google Ads, aby si ka\u017ed\u00fd mohol vybra\u0165 spr\u00e1vnu strat\u00e9giu pre svoj biznis. V \u010fal\u0161ej f\u00e1ze sa \u00fa\u010dastn\u00edci zozn\u00e1mia s n\u00e1strojom Google Ads pl\u00e1nova\u010d k\u013e\u00fa\u010dov\u00fdch slov (Google Keyplanner), ktor\u00fd umo\u017e\u0148uje analyzova\u0165 a objavova\u0165 relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, progn\u00f3zova\u0165 konverzie a vypo\u010d\u00edta\u0165 o\u010dak\u00e1van\u00e9 n\u00e1klady na reklamn\u00fa kampa\u0148. Kurz sa venuje aj copywritingu a marketingov\u00fdm modelom, ktor\u00e9 s\u00fa k\u013e\u00fa\u010dov\u00e9 pri tvorbe \u00faspe\u0161n\u00fdch PPC kampan\u00ed. \u00da\u010dastn\u00edci sa nau\u010dia, ako spr\u00e1vne komunikova\u0165 benefity a vlastnosti produktov prostredn\u00edctvom modelov AIDA, ADAM, lievikovej strat\u00e9gie a mot\u00fdlikovej met\u00f3dy. Osobitn\u00e1 pozornos\u0165 sa venuje Tone Of Voice (Brand Voice) a jeho dimenzi\u00e1m, \u010do pom\u00e1ha zna\u010dk\u00e1m vytvori\u0165 konzistentn\u00fa a d\u00f4veryhodn\u00fa komunik\u00e1ciu. Kurz poskytuje praktick\u00e9 cvi\u010denia na tvorbu CTA prvkov (call-to-action) a v\u00fdber spr\u00e1vnych slov pre efekt\u00edvne reklamn\u00e9 texty a tla\u010didl\u00e1 bannerov\u00fdch rekl\u00e1m. \u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm aspektom kurzu je sledovanie v\u00fdkonnosti kampan\u00ed, meranie konverzi\u00ed a stanovenie cie\u013eov pod\u013ea SMART metodiky. Kurz pon\u00faka praktick\u00e9 n\u00e1vody na vytvorenie reklamnej kampane v Google Ads. \u00da\u010dastn\u00edci prejd\u00fa procesom identifik\u00e1cie cie\u013eovej skupiny, anal\u00fdzy n\u00e1vrhov k\u013e\u00fa\u010dov\u00fdch slov, tvorby a nastavovania reklamn\u00fdch kampan\u00ed. Nau\u010dia sa, ako \u0161trukt\u00farova\u0165 kampane, pomenova\u0165 ich spr\u00e1vnym sp\u00f4sobom, a ako efekt\u00edvne pracova\u0165 s oblas\u0165ami a publikami. Praktick\u00e1 \u010das\u0165 zah\u0155\u0148a tvorbu konkr\u00e9tnej reklamnej kampane pre elektrick\u00e9 kolobe\u017eky. \u010eal\u0161ia f\u00e1za kurzu sa zameriava na tvorbu reklamn\u00fdch skup\u00edn, spr\u00e1vne nastavenie rekl\u00e1m a vyu\u017e\u00edvanie n\u00e1stroja Diagnostika reklamy. \u00da\u010dastn\u00edci pochopia, ako optimalizova\u0165 reklamn\u00e9 texty, aby boli zrozumite\u013en\u00e9 a presved\u010div\u00e9 pre potenci\u00e1lnych z\u00e1kazn\u00edkov. V z\u00e1vere\u010dnej \u010dasti kurzu sa analyzuj\u00fa vzorov\u00e9 PPC projekty a prech\u00e1dza sa hist\u00f3ria zmien v Google Ads. \u00da\u010dastn\u00edci z\u00edskaj\u00fa poh\u013ead na efekt\u00edvne vyu\u017e\u00edvanie UX a UI pre kvalitn\u00fa PPC kampa\u0148, analyzuj\u00fa webov\u00e9 str\u00e1nky a nau\u010dia sa pracova\u0165 so zhodami k\u013e\u00fa\u010dov\u00fdch slov, skladan\u00edm slov a vylu\u010dovan\u00edm nerelevantn\u00fdch v\u00fdrazov. Okrem toho sa obozn\u00e1mia s hist\u00f3riou zmien v Google Ads, aby pochopili, ako sledova\u0165 a prisp\u00f4sobova\u0165 reklamn\u00e9 strat\u00e9gie v \u010dase. Tento kurz poskytuje komplexn\u00e9 znalosti a praktick\u00e9 sk\u00fasenosti potrebn\u00e9 na efekt\u00edvnu pr\u00e1cu s Google Ads, \u010do umo\u017e\u0148uje \u00fa\u010dastn\u00edkom samostatne spravova\u0165 \u00faspe\u0161n\u00e9 PPC kampane a dosahova\u0165 lep\u0161ie v\u00fdsledky v online marketingu. Ak sa chcete skuto\u010dne nau\u010di\u0165 pou\u017e\u00edva\u0165 Google Ads (AdWords), tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Google Ads I. Za\u010diato\u010dn\u00edk v\u00e1s nau\u010d\u00ed vytv\u00e1ra\u0165, nastavova\u0165 a optimalizova\u0165 reklamn\u00e9 kampane v Google Ads tak, aby prin\u00e1\u0161ali merate\u013en\u00e9 v\u00fdsledky a efekt\u00edvne oslovili spr\u00e1vne publikum. Z\u00edskate praktick\u00e9 z\u00e1klady pr\u00e1ce s reklamn\u00fdmi form\u00e1tmi, k\u013e\u00fa\u010dov\u00fdmi slovami a analytikou, ktor\u00e9 s\u00fa nevyhnutn\u00e9 pre \u00faspe\u0161n\u00fa online propag\u00e1ciu.","protected":false},"author":4,"featured_media":4550,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[70,93,73],"product_tag":[183],"class_list":{"0":"post-737","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-online-kurzy-marketing-reklama-a-pravo","7":"product_cat-online-kurzy-google-ads-adwords","8":"product_cat-bez-kategorie","9":"product_tag-marketing","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Google Ads (AdWords) pre za\u010diato\u010dn\u00edkov 2026 | VITA<\/title>\n<meta name=\"description\" content=\"V online kurze Google Ads (AdWords) I. 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