{"id":8848,"date":"2022-04-08T11:21:45","date_gmt":"2022-04-08T09:21:45","guid":{"rendered":"https:\/\/www.vita.sk\/?post_type=product&#038;p=8848"},"modified":"2025-12-09T11:48:52","modified_gmt":"2025-12-09T10:48:52","slug":"online-kurz-content-marketing","status":"publish","type":"product","link":"https:\/\/www.vita.sk\/en\/online-kurz-content-marketing\/","title":{"rendered":"Online kurz Content (Obsahov\u00fd) Marketing"},"content":{"rendered":"<p>Online kurz Content (Obsahov\u00fd) Marketing je pre v\u00e1s ide\u00e1lny, ak sa chcete nau\u010di\u0165 vytv\u00e1ra\u0165 \u00fa\u010dinn\u00fd obsah, ktor\u00fd dok\u00e1\u017ee pril\u00e1ka\u0165 pozornos\u0165, budova\u0165 zna\u010dku a generova\u0165 konverzie naprie\u010d modern\u00fdmi digit\u00e1lnymi kan\u00e1lmi. <strong>Ide o akreditovan\u00fd a certifikovan\u00fd kurz na Content (Obsahov\u00fd) Marketing<\/strong>. V tomto kurze sa nau\u010d\u00edme rozumie\u0165 princ\u00edpom obsahov\u00e9ho marketingu, identifikova\u0165 potreby cie\u013eov\u00fdch skup\u00edn a tvori\u0165 obsah na z\u00e1klade syst\u00e9mov ako 5W\/2H \u010di analytick\u00fdch n\u00e1strojov typu SimilarWeb. Ovl\u00e1dneme techniky komunik\u00e1cie vlastnost\u00ed a benefitov produktov, pr\u00e1cu s Tone of Voice, CTA prvkami a profesion\u00e1lnymi copywritersk\u00fdmi postupmi. Z\u00edskame schopnos\u0165 spracov\u00e1va\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 pre PPC aj SEO, vytv\u00e1ra\u0165 reklamn\u00e9 aj obsahov\u00e9 kampane a vyhodnocova\u0165 ich v\u00fdkon. Kurz sa venuje aj copywritingu v online marketingu: nau\u010d\u00edme sa tvori\u0165 konverzn\u00e9 texty, pracova\u0165 s videom pre obsahov\u00e9 \u00fa\u010dely, analyzova\u0165 obsahov\u00e9 medzery pomocou Content Gap Anal\u00fdzy a vyu\u017e\u00edva\u0165 technologick\u00e9 n\u00e1stroje vr\u00e1tane Marketing Miner. Obozn\u00e1mime sa so \u0161trukt\u00farou obsahu vo WordPresse, tvorbou preh\u013eadov (ToC), bezpe\u010dnostn\u00fdmi opatreniami a spr\u00e1vnou pr\u00edpravou publikovan\u00fdch \u010dl\u00e1nkov. Kurz dop\u013a\u0148a aj mana\u017ement marketingov\u00fdch projektov, kde nadobudneme schopnos\u0165 pl\u00e1nova\u0165, organizova\u0165 a realizova\u0165 obsahov\u00e9 aktivity pod\u013ea profesion\u00e1lnych \u0161tandardov. k sa skuto\u010dne chcete nau\u010di\u0165 content marketing, tak toto je ide\u00e1lny vstupn\u00fd online kurz pre v\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurz Content (Obsahov\u00fd) Marketing v\u00e1s nau\u010d\u00ed tvori\u0165 \u00fa\u010dinn\u00fd obsah, pracova\u0165 s k\u013e\u00fa\u010dov\u00fdmi slovami, pripravova\u0165 kampane a ovl\u00e1da\u0165 modern\u00e9 n\u00e1stroje pre online marketing. Z\u00edskate praktick\u00e9 zru\u010dnosti na budovanie zna\u010dky, tvorbu rekl\u00e1m a riadenie obsahovej strat\u00e9gie.","protected":false},"author":4,"featured_media":9926,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[476,70,91,73],"product_tag":[183],"class_list":{"0":"post-8848","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digitalny-marketing","7":"product_cat-online-kurzy-marketing-reklama-a-pravo","8":"product_cat-online-kurzy-copywriting","9":"product_cat-bez-kategorie","10":"product_tag-marketing","12":"first","13":"instock","14":"sale","15":"sold-individually","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online kurz Content Marketing 2026 | 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